{"id":17604,"date":"2015-08-17T13:09:43","date_gmt":"2015-08-17T13:09:43","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/ti-execucao-estrategica\/"},"modified":"2026-02-24T15:00:04","modified_gmt":"2026-02-24T18:00:04","slug":"ti-ejecucion-estrategia","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/ti-execucao-estrategica\/","title":{"rendered":"\u00bfC\u00f3mo puede TI ayudar a ejecutar la estrategia?"},"content":{"rendered":"

Muchas veces se ven como un gasto, las TI son un proceso que permea toda la organizaci\u00f3n y deben servir a diversos prop\u00f3sitos de negocio, lo que contribuye a que la estrategia empresarial se ejecute de la mejor manera posible. Como las TI est\u00e1n directamente relacionadas al flujo de informaci\u00f3n que permea la empresa, tanto interna como externamente, es en las tecnolog\u00edas de la informaci\u00f3n que la empresa debe apoyarse para construir su crecimiento de manera s\u00f3lida, basada en datos e informaci\u00f3n precisa y estructurada.<\/p>\n

Es por este motivo que las TI no deben evaluarse por su impacto en el presupuesto, sino por su impacto en la facturaci\u00f3n. O sea, cu\u00e1nto lucro puede traer para la empresa a corto, medio y largo plazo la inversi\u00f3n en tecnolog\u00edas de la informaci\u00f3n. En este sentido, vale la pena discutir sobre c\u00f3mo las TI pueden ser potenciadoras de la ejecuci\u00f3n de la estrategia empresarial, para descubrir los beneficios de esta inversi\u00f3n para tu organizaci\u00f3n.<\/p>\n

Aumento de la eficiencia y eficacia de la empresa<\/h3>\n

Uno de los objetivos de toda empresa es elevar la eficiencia y la eficacia, volvi\u00e9ndose m\u00e1s productiva y consecuentemente, m\u00e1s rentable. Aumentar la productividad de un negocio tiene dos caminos: m\u00e1s contrataciones y tareas operativas ejecutadas por personas o la automatizaci\u00f3n de los procesos y personas, pensando en la estrategia del negocio.<\/p>\n

Una n\u00f3mina agrandada es sin\u00f3nimo de gastos, lo que compromete la eficiencia de la empresa. Por lo tanto, la mejor manera de elevar la productividad es invertir en la automatizaci\u00f3n de procesos, o sea, usar las TI de forma inteligente, automatizando todas las actividades que no necesitan de intervenci\u00f3n humana constante.<\/p>\n

Mejora en la relaci\u00f3n con stakeholders<\/h3>\n

Es fundamental para cada organizaci\u00f3n mantener una relaci\u00f3n de calidad con sus stakeholders, ya sean internos o externos. Con la ayuda de las TI es posible desarrollar canales de comunicaci\u00f3n m\u00e1s efectivos, lo que permite trabajar con equipos dispersos en varios lugares, hacer negociaciones sin la necesidad de una reuni\u00f3n presencial o incluso dinamizar el contacto con proveedores por medio de sistemas integrados de gesti\u00f3n de existencias, por ejemplo.<\/p>\n

Adem\u00e1s, las TI tambi\u00e9n contribuyen a tener flujos de comunicaci\u00f3n internos m\u00e1s \u00e1giles, lo que lleva la informaci\u00f3n a sus funcionarios en el momento justo, sin intermediarios. Con la informaci\u00f3n compartida, el conocimiento colectivo se construye y su equipo se fortalece, lo que impacta en diversos puntos de su negocio: motivaci\u00f3n, productividad, clima organizacional, profesionalizaci\u00f3n y ventaja competitiva, que tambi\u00e9n es uno de los grandes objetivos de negocio de toda empresa.<\/p>\n

Gesti\u00f3n del conocimiento corporativo e inteligencia de mercado<\/h3>\n

Todos los datos y la informaci\u00f3n generada por la empresa tienen su valor para la estrategia empresarial. Algunos son muy relevantes, mientras que otros no tanto. No obstante, es a partir de la gesti\u00f3n del conocimiento corporativo que la empresa tiene condiciones de identificar mejores oportunidades de negocios, innovaci\u00f3n en productos y servicios y destacarse de la competencia.<\/p>\n

Con una herramienta de Business Intelligence, por ejemplo, es posible recopilar, filtrar, analizar y consolidar informaci\u00f3n estrat\u00e9gica para la empresa, lo que crea inteligencia de mercado. A partir del momento en que la empresa tiene el potencial para analizar escenarios posibles, predecir tendencias e identificar brechas de la competencia para abordarlas; hacer viable la estrategia empresarial se vuelve mucho m\u00e1s f\u00e1cil.<\/p>\n

Gesti\u00f3n ajustada<\/h3>\n

La ruptura de las fronteras geogr\u00e1ficas, posible gracias a la Internet, abri\u00f3 espacio para que las empresas tengan su gesti\u00f3n ajustada con el auxilio de cloud computing. En la nube, es posible crear y almacenar documentos, intercambiar informaci\u00f3n, compartir conocimiento y hasta construir conocimiento compartido por medio de plataformas espec\u00edficas, abiertas o cerradas.<\/p>\n

Un gestor puede tomar decisiones viendo un panel de control en su propio Smartphone, puede enviar informes a cualquier lugar del mundo a trav\u00e9s del correo electr\u00f3nico o aplicaciones m\u00f3viles, puede hacer una videoconferencia sin necesitar trasladarse, lo que agiliza todos los procesos, reduce costos operacionales y hace viable la estrategia de la empresa con mucha m\u00e1s agilidad.<\/p>\n

Lee tambi\u00e9n:<\/strong> \u00bfPor d\u00f3nde comenzar para volverse un CIO con enfoque estrat\u00e9gico?<\/a><\/p>\n

Medici\u00f3n de resultados<\/h3>\n

Como dice la c\u00e9lebre frase de Deming, \u201clo que no puede ser medido, no puede ser administrado\u201d, y por esta raz\u00f3n las empresas invierten cada vez m\u00e1s en soluciones de TI que cuenten con ese poder de medici\u00f3n y an\u00e1lisis de resultados. \u00bfQu\u00e9 suceder\u00eda si no hubiese herramientas como Business Intelligence, Miner\u00eda de Datos, CRM, ERP, entre tantas otras?<\/p>\n

La gesti\u00f3n empresarial volver\u00eda siglos atr\u00e1s, basada en la intuici\u00f3n y la suerte. Estar\u00edamos una vez m\u00e1s en la era del \u201cpuede tener el autom\u00f3vil en cualquier color, siempre y cuando sea negro\u201d, en la era de la producci\u00f3n en masa y de grandes corporaciones desapareciendo por un error insignificante.<\/p>\n

\u00bfTe has dado cuenta de c\u00f3mo las TI est\u00e1n vinculadas a todos los procesos y acciones de la empresa en la viabilidad de tu estrategia? \u00bfCree que hoy es posible administrar una empresa sin ayuda de la tecnolog\u00eda? \u00a1Deja tu comentario!<\/p>\n

\"Software<\/p>","protected":false},"excerpt":{"rendered":"

A menudo vista como un gasto, la TI es un proceso que impregna toda la organizaci\u00f3n y debe servir a diversos fines 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