{"id":17592,"date":"2015-04-29T12:09:25","date_gmt":"2015-04-29T12:09:25","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/?p=17592"},"modified":"2026-02-24T15:08:12","modified_gmt":"2026-02-24T18:08:12","slug":"gestion-estrategica-en-empresas-de-gran-tamano","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/gestao-estrategica-empresas-grande-porte\/","title":{"rendered":"Gesti\u00f3n estrat\u00e9gica en empresas de gran tama\u00f1o"},"content":{"rendered":"<h2>Conoce el modelo de gesti\u00f3n de Oxxo, una empresa con m\u00e1s de 12.000 tiendas en M\u00e9xico<\/h2>\n<p>Gestionar una organizaci\u00f3n es una tarea compleja, que exige planificaci\u00f3n, estrategia y capacidad de ejecuci\u00f3n de las metas, procesos y proyectos. Una organizaci\u00f3n de gran tama\u00f1o, con varias unidades situadas en ambientes geogr\u00e1ficamente dispersos hace que la complejidad de la gesti\u00f3n se ampl\u00ede, exigiendo de los gestores incluso m\u00e1s organizaci\u00f3n y seguimiento para que la empresa se mantenga en la direcci\u00f3n correcta.<\/p>\n<p>As\u00ed es la rutina en Oxxo, la cadena mexicana de tiendas de conveniencia propiedad de FEMSA, que cuenta con m\u00e1s de 12,000 sucursales en todo el pa\u00eds, as\u00ed como 23 unidades en Bogot\u00e1, Colombia.<\/p>\n<p>Seg\u00fan Pedro D\u00e1vila Rodr\u00edguez, Gerente de Protecci\u00f3n Patrimonial Cedis, el mayor desaf\u00edo que la empresa enfrenta para realizar la gesti\u00f3n con tantas unidades es mantener el control sin la burocracia innecesaria que atrasa los procesos. \u201cEste es un desaf\u00edo que enfrentamos en la implementaci\u00f3n de estrategias en ambientes altamente dispersos\u201d, dice.<\/p>\n<p>Otra preocupaci\u00f3n es en relaci\u00f3n a la protecci\u00f3n patrimonial. En esta \u00e1rea OXXO tiene el cuidado de realizar cada tres a\u00f1os la definici\u00f3n y establecimiento de acciones y estrategias para mitigar amenazas en el ambiente que puedan afectar la integridad f\u00edsica del personal, los bienes de la empresa, la imagen de la compa\u00f1\u00eda y la continuidad de las operaciones.<\/p>\n<p>Seg\u00fan Rodr\u00edguez, la empresa realiza informes de eventos que le permiten generar proyecciones diarias, semanales y quincenales. Por \u00faltimo, existe un informe mensual de cumplimiento basado en los objetivos fijados a principios de cada a\u00f1o, que abarca las principales \u00e1reas de la organizaci\u00f3n. Adem\u00e1s, cada \u00e1rea operativa define sus planes de trabajo anuales, estableciendo las actividades, tareas, proyectos, recursos, tiempo y personas responsables de consolidar las acciones para el cumplimiento de la misi\u00f3n de la organizaci\u00f3n. Se observa que la madurez estrat\u00e9gica de la empresa est\u00e1 cada d\u00eda m\u00e1s consolidada. \"Existe un \u00e1rea especializada que utiliza diversas t\u00e9cnicas, m\u00e9todos y herramientas para planificar y ejecutar las estrategias de la empresa\", afirma Rodr\u00edguez.<\/p>\n<p>Para mantener un control m\u00e1s consistente de tantas operaciones y procesos, Oxxo fue en busca de un sistema que pudiera automatizar su estrategia y encontr\u00f3 el software de Gesti\u00f3n Estrat\u00e9gica de Stratec. \"Es una herramienta que nos ayudar\u00e1 a enfocar nuestros esfuerzos en el 80\/20, a dar seguimiento a los indicadores con mayor \u00e1rea de oportunidad y a establecer relaciones claras entre los indicadores base y los indicadores top. Stratec ayuda a poner la estrategia en acci\u00f3n\", comenta Rodr\u00edguez.<\/p>\n<p>La implementaci\u00f3n del software Gesti\u00f3n Estrat\u00e9gica en la empresa no sufri\u00f3 resistencia de los colaboradores, por el contrario, hubo mucho inter\u00e9s en las \u00e1reas de Procesos Operacionales, Proyectos de Cadena de Suministros, Recursos Humanos y Tecnolog\u00eda de la Informaci\u00f3n. \u201cEs importante consolidar los resultados en el \u00e1rea de Protecci\u00f3n Patrimonial de manera eficiente para que sea la punta de la lanza en la propagaci\u00f3n en la empresa de toda metodolog\u00eda, herramienta y consultor\u00eda futuras\u201d, concluye el gerente.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18587 size-full\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png\" alt=\"Software de gesti\u00f3n estrat\u00e9gica\" width=\"600\" height=\"150\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Administrar una organizaci\u00f3n es una tarea compleja, que requiere planificaci\u00f3n, estrategia y la capacidad de ejecutar metas, procesos y proyectos.<\/p>","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17592","post","type-post","status-publish","format-standard","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - 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