{"id":17591,"date":"2015-04-02T00:00:00","date_gmt":"2015-04-02T00:00:00","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/formula-de-sucesso-para-franquias\/"},"modified":"2026-02-24T15:08:12","modified_gmt":"2026-02-24T18:08:12","slug":"formula-de-exito-para-franquicias","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/formula-de-sucesso-para-franquias\/","title":{"rendered":"F\u00f3rmula de \u00e9xito para franquicias"},"content":{"rendered":"<p>Con una facturaci\u00f3n de R$127.331 billones en 2014, en un r\u00e1pido crecimiento desde 2010*, el excelente desempe\u00f1o de las franquicias en Brasil anima a las personas con esp\u00edritu emprendedor que quieren iniciar sus propios negocios sin correr grandes riesgos.<\/p>\n\n\n\n<p>La franquicia ha permitido a las empresas expandir sus emprendimientos y marcas a un costo menor. En general, este modelo permite replicar un negocio ya establecido, en el que corresponde al franquiciador tener la visi\u00f3n del negocio y estructurar los medios para alcanzar el objetivo. El franquiciado, por su parte, tiene que llevar a cabo los pasos para alcanzar su objetivo, siguiendo las directrices del franquiciador.<\/p>\n\n\n\n<p>Seg\u00fan la ley federal que reglament\u00f3 las franquicias en Brasil, el negocio de franquicia es el sistema por el cual un franquiciador cede al franquiciado el derecho de utilizar la marca o patente, asociada al derecho de distribuci\u00f3n exclusivo o semi-exclusivo de productos o servicios, a cambio de remuneraci\u00f3n directa o indirecta, sin caracterizar v\u00ednculo laboral.<\/p>\n\n\n\n<p>Con este modelo se crea una relaci\u00f3n de responsabilidad y compromiso en la cual las <strong>planificaciones estrat\u00e9gicas<\/strong> y comerciales desempe\u00f1an un papel fundamental para formular la misi\u00f3n, la visi\u00f3n y los valores institucionales. Seg\u00fan Adir Ribeiro, Maur\u00edcio Galhardo, Leonardo Marchi y Luis Gustavo Imperatore, autores de Gest\u00e3o Estrat\u00e9gica do Franchising (Gesti\u00f3n Estrat\u00e9gica de las Franquicias), la <strong>gesti\u00f3n estrat\u00e9gica<\/strong> busca hacer el puente entre la estrategia y el mejor empleo posible de los recursos disponibles para el logro de los objetivos empresariales.<\/p>\n\n\n\n<p>Seg\u00fan estos autores, s\u00f3lo la planificaci\u00f3n no es capaz de garantizar el futuro y el \u00e9xito de cualquier organizaci\u00f3n, \u201cpues varios otros elementos deben estar presentes, como la gesti\u00f3n eficaz de los resultados e indicadores, una pol\u00edtica de retenci\u00f3n de talento y capacitaci\u00f3n continua, un proceso de comunicaci\u00f3n y alineaci\u00f3n entre todos los interesados, pol\u00edticas comerciales adherentes al mercado, mix de productos, entre varios otros \u00edtems.\u201d Si bien la planificaci\u00f3n no evita completamente el riesgo, s\u00ed aumenta las oportunidades de que el proyecto est\u00e9 bien estructurado y funcione.<\/p>\n\n\n\n<p>Pero, \u00bfc\u00f3mo administrar estrat\u00e9gicamente varias unidades franquiciadas? En la b\u00fasqueda constante por la excelencia, la t\u00e9cnica de evaluaci\u00f3n comparativa o benchmarking se destaca como herramienta de crecimiento. El m\u00e9todo consiste en aprender con las mejores experiencias de empresas similares. La esencia del benchmarking parte del principio de que ninguna empresa es la mejor en todo, sin embargo, hay que reconocer que existen en el mercado otras organizaciones que act\u00faan mejor en determinados puntos.<\/p>\n\n\n\n<p>Analizar detalladamente las franquicias l\u00edderes en sus nichos de mercado y tratar de identificar sus metodolog\u00edas exitosas es una combinaci\u00f3n que va a facilitar y agilizar la construcci\u00f3n de un modelo estrat\u00e9gico organizado y cada vez m\u00e1s prometedor. Todo esto se puede hacer autom\u00e1ticamente, a trav\u00e9s de un software 100% web donde se pueden obtener varios tipos de comparaciones y filtros, la perspectiva del desempe\u00f1o de productos y procesos de las franquicias, con el fin de obtener mejores resultados aprovechando las experiencias de otros.<\/p>\n\n\n\n<p>Mientras se mantiene siempre la imparcialidad y confidencialidad de los datos de las partes involucradas, el\u00a0software identifica los resultados de procesos a trav\u00e9s del an\u00e1lisis estad\u00edstico de indicadores robustos para comparar, evidenciando las mejores pr\u00e1cticas para optimizar los resultados.<\/p>\n\n\n\n<p>De esta forma, es posible establecer una red entre los franquiciados, donde se comparten las mejores pr\u00e1cticas, proporcionando una evoluci\u00f3n conjunta y una competencia sana entre las unidades.<\/p>\n\n\n\n<p>Conoce mejor el software\u00a0Benchmarking o solicita una presentaci\u00f3n.<\/p>\n\n\n\n<p>Consulte tambi\u00e9n nuestro material educativo sobre <a title=\"Slideshare Stratec\" href=\"http:\/\/pt.slideshare.net\/Stratec\/benchmarking-conceitos-32504855\" target=\"_blank\" rel=\"noopener noreferrer\">Evaluaci\u00f3n comparativa y su aplicaci\u00f3n<\/a>.<\/p>\n\n\n\n<p>*Informaci\u00f3n tomada del informe Evolu\u00e7\u00e3o do setor em 2014, publicado por la Asociaci\u00f3n Brasile\u00f1a de Franquicias.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"150\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png\" alt=\"Software de gesti\u00f3n estrat\u00e9gica\" class=\"wp-image-18587\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Entiende c\u00f3mo gestionar estrat\u00e9gicamente tus unidades franquiciadas, aportando m\u00e1s resultados a toda la red.<\/p>","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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