{"id":17583,"date":"2014-10-20T14:47:38","date_gmt":"2014-10-20T14:47:38","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/stratec-moderniza-seu-site-e-cria-novas-versoes\/"},"modified":"2026-02-24T15:00:04","modified_gmt":"2026-02-24T18:00:04","slug":"stratec-moderniza-su-sitio-web-y-crea-nuevas-versiones","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/stratec-moderniza-seu-site-e-cria-novas-versoes\/","title":{"rendered":"Stratec moderniza tu sitio web y crea nuevas versiones"},"content":{"rendered":"<h2>Con un dise\u00f1o m\u00e1s amigable y receptivo, Stratec transforma el sitio web en su tarjeta de presentaci\u00f3n para el mundo.<\/h2>\n<p>Con el objetivo de mejorar la experiencia de quienes visitan el sitio web de Stratec, la empresa decidi\u00f3 cambiar el dise\u00f1o de su p\u00e1gina de inicio, dando mayor relevancia a las soluciones que ofrece la empresa y presentando a la compa\u00f1\u00eda, de modo a hacer el portal m\u00e1s corporativo.<\/p>\n<p>El dise\u00f1o anterior tenia \u00e9nfasis en\u00a0 compartir los conocimientos corporativos relativos a\u00a0 la gesti\u00f3n y estrategia. Quien entra en el sitio web hoy, no solo tendr\u00e1n acceso a art\u00edculos educativos, sino a una plataforma global que ofrece los art\u00edculos en formato blog. En este nuevo formato, el usuario puede navegar m\u00e1s f\u00e1cilmente entre los asuntos, ampliando sus conocimientos sobre las metodolog\u00edas de gesti\u00f3n y planificaci\u00f3n estrat\u00e9gica.<\/p>\n<p>En\u00a0 la p\u00e1gina de inicio, los visitantes pueden encontrar una muestra de cada soluci\u00f3n que ofrece Actio, adem\u00e1s de una presentaci\u00f3n de video, testimonios de clientes y las \u00faltimas noticias.<\/p>\n<p>Seg\u00fan T\u00e1ssia Corina, directora de <a title=\"\u00a1N\u00f3h! Comunicaci\u00f3n y Cultura\" href=\"http:\/\/www.nohcomunicacao.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a1N\u00f3h! Comunicaci\u00f3n y Cultura<\/a>, El redise\u00f1o del sitio web de Stratec responde a un nuevo momento de la empresa, una empresa subcontratada que presta servicios de producci\u00f3n de contenidos y consultor\u00eda de marketing en l\u00ednea para Stratec. \u201cStratec est\u00e1 creciendo y ampliando su \u00e1rea de especializaci\u00f3n. Pensamos que la empresa merec\u00eda dar mayor destaque a sus productos en internet y que podr\u00eda cosechar buenos frutos posicion\u00e1ndose de forma diferente en el mercado\u201d, afirma. Seg\u00fan T\u00e1ssia, la estimulaci\u00f3n del conocimiento no se ha dejado de lado en este cambio. Los materiales educativos cuentan ahora con un entorno exclusivo para su publicaci\u00f3n, donde los internautas pueden explorar cada tema con facilidad. Al mismo tiempo, quien busque una soluci\u00f3n para la gesti\u00f3n de su empresa encontrar\u00e1 f\u00e1cilmente diversas opciones dentro de las suites de gobernanza creadas por Stratec, justo en la p\u00e1gina de inicio. \u201cEl internauta actual no tiene paciencia para buscar informaci\u00f3n en las p\u00e1ginas web; es necesario que est\u00e9 disponible de la forma m\u00e1s sencilla posible. La objetividad es el lema de Internet\u201d, subraya.<\/p>\n<p>Para Chico Meneghetti, fundador de <a title=\"Desarrollo de Sitios Web\" href=\"http:\/\/www.ghetti.com.br\" target=\"_blank\" rel=\"noopener noreferrer\">GUETO<\/a>, empresa responsable de la configuraci\u00f3n t\u00e9cnica de la nueva plataforma, la estrategia de reformular el dise\u00f1o para organizar los asuntos relacionados con los productos y clientes, y la creaci\u00f3n de un blog para separar las noticias, traer\u00e1 resultados significativos para Stratec. \u201cEn t\u00e9rminos de SEO, el sitio ser\u00e1 m\u00e1s relevante para las b\u00fasquedas en los motores de b\u00fasqueda, al tratar temas m\u00e1s espec\u00edficos. En la p\u00e1gina de inicio del sitio, se crearon iconos para los productos, haciendo la navegaci\u00f3n m\u00e1s amigable e intuitiva, y un espacio para testimonios con el objetivo de reforzar la marca. Las noticias del sitio se migraron al blog y se tomaron todas las precauciones para que los art\u00edculos no perdieran la indexaci\u00f3n en los motores de b\u00fasqueda\u201d, enfatiza. Seg\u00fan Meneghetti, el \u00e9xito logrado en el posicionamiento del sitio en internet se debe al compromiso mutuo entre las tres empresas: Stratec, GHETTI y N\u00f3h! Comunicaci\u00f3n y Cultura.<\/p>\n<p>Otra novedad es que el sitio ya est\u00e1 disponible en espa\u00f1ol e ingl\u00e9s, dirigida al mercado internacional. La versi\u00f3n espa\u00f1ola tambi\u00e9n incluye idioma en videos y art\u00edculos educativos copyright. Ya la versi\u00f3n en Ingl\u00e9s est\u00e1 en la fase de pruebas, s\u00f3lo con la informaci\u00f3n institucional.<\/p>\n<p>Adem\u00e1s del portal, la empresa tambi\u00e9n invierte en la divulgaci\u00f3n en las redes sociales, estando presente en <a title=\"LinkedIn\" href=\"https:\/\/www.linkedin.com\/showcase\/actiolatam\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>, <a title=\"Facebook\" href=\"https:\/\/www.facebook.com\/actiolatam\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>,\u00a0<a title=\"YouTube\" href=\"https:\/\/www.youtube.com\/channel\/UCfo_OLWNTgpn-ToKZy5-sDQ\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a> y <a title=\"Vimeo\" href=\"http:\/\/vimeo.com\/stratecinformatica\/videos\" target=\"_blank\" rel=\"noopener noreferrer\">Vimeo<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Con un dise\u00f1o m\u00e1s f\u00e1cil de usar y responsivo, Stratec transforma el sitio web en su tarjeta de presentaci\u00f3n ante el mundo.<\/p>","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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