{"id":17579,"date":"2014-07-23T14:13:20","date_gmt":"2014-07-23T14:13:20","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/dicas-gestao-estrategica\/"},"modified":"2026-04-16T15:28:42","modified_gmt":"2026-04-16T18:28:42","slug":"consejos-de-gestion-estrategica","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/dicas-gestao-estrategica\/","title":{"rendered":"6 consejos para una gesti\u00f3n estrat\u00e9gica eficaz"},"content":{"rendered":"<h2>Comprender qu\u00e9 es la gesti\u00f3n estrat\u00e9gica es el primer paso para garantizar la eficacia de la metodolog\u00eda.<\/h2>\n<p><strong>Ve los consejos para lograr una gesti\u00f3n eficiente:<\/strong><\/p>\n<p>El tema de la gesti\u00f3n estrat\u00e9gica est\u00e1 presente en la mayor\u00eda de las empresas, independientemente de su tama\u00f1o. Sin embargo, la comprensi\u00f3n de este tema no siempre es asertiva.  Muchos lo confunden con la gesti\u00f3n global de la empresa, mientras que otros lo confunden con el sector financiero, lo que pone en peligro la ejecuci\u00f3n de la propia estrategia.<\/p>\n<p>De acuerdo con Guilherme Barbassa, director de <a title=\"Actio\" href=\"..\/\" target=\"_blank\" rel=\"noopener noreferrer\">Actio<\/a>La gesti\u00f3n estrat\u00e9gica es una forma de dirigir la empresa para garantizar la consecuci\u00f3n de resultados a largo plazo, es decir, alcanzar la visi\u00f3n de la organizaci\u00f3n. Para ello, es necesario seguir unos pasos que garanticen la implantaci\u00f3n de la\u00a0<a title=\"gesti\u00f3n estrat\u00e9gica\" href=\"..\/produtos\/gestao-estrategica\" target=\"_blank\" rel=\"noopener noreferrer\">gesti\u00f3n estrat\u00e9gica<\/a> de la organizaci\u00f3n de manera eficiente y eficaz. Estos pasos los podemos describir de la siguiente manera:<\/p>\n<ol>\n<li><span style=\"text-decoration: underline;\">Define una estrategia<\/span>Investiga tu entorno. Analiza el mercado, tus clientes, la competencia, tu producto, el clima de la organizaci\u00f3n para la que trabajas, c\u00f3mo se percibe externamente y, a partir de ah\u00ed, reconoce los puntos fuertes y d\u00e9biles de tu empresa. Con esta informaci\u00f3n en la mano, crea (junto con otros directivos y accionistas) la misi\u00f3n, visi\u00f3n y valores de tu empresa, cu\u00e1les son los objetivos futuros del negocio y hacia d\u00f3nde quieres ir.<\/li>\n<li><span style=\"text-decoration: underline;\">Da una direcci\u00f3n a tu estrategia<\/span>Una vez definida la estrategia de su organizaci\u00f3n, debe determinar qu\u00e9 se har\u00e1 para alcanzar los objetivos generales de la organizaci\u00f3n. Intente responder a las siguientes preguntas: \u00bfQui\u00e9n ser\u00e1 su p\u00fablico objetivo a partir de ahora? \u00bfCu\u00e1les ser\u00e1n sus productos o servicios? \u00bfQu\u00e9 diferencia a su producto\/servicio? \u00bfCu\u00e1l es el valor de su empresa? \u00bfEn qu\u00e9 segmento de mercado quieres trabajar? \u00bfQu\u00e9 tipo de colaboradores quieres tener como aliados? \u00bfQui\u00e9n puede ser tu socio en este viaje?<\/li>\n<li><span style=\"text-decoration: underline;\">Seguimiento de la estrategia<\/span>Una vez definida la estrategia y c\u00f3mo se va a dirigir, hay que pensar en c\u00f3mo se va a supervisar. Este es el momento de crear objetivos espec\u00edficos, determinar las metas para cada sector y los indicadores que medir\u00e1n si se est\u00e1n cumpliendo o no las metas. Es importante pensar en este punto c\u00f3mo medir\u00e1 la empresa si se ha alcanzado el objetivo X, qu\u00e9 tipo de acciones determinar\u00e1n el \u00e9xito o no de este objetivo y c\u00f3mo se controlar\u00e1n los indicadores.<\/li>\n<li><span style=\"text-decoration: underline;\">Alinea la estrategia de tu empresa<\/span>Mientras la estrategia sea s\u00f3lo te\u00f3rica, es poco probable que aporte beneficios tangibles a su empresa. Hay que pensar a nivel t\u00e1ctico y elaborar un plan de acci\u00f3n para alcanzar cada objetivo. La alineaci\u00f3n en este caso debe hacerse entre todos los l\u00edderes de la empresa, los directivos hasta el nivel operativo, para que todos tengan una percepci\u00f3n clara de que cada acci\u00f3n supone una contribuci\u00f3n a la consecuci\u00f3n del objetivo general.<\/li>\n<li><span style=\"text-decoration: underline;\">Pon en pr\u00e1ctica la estrategia<\/span>Tras definir el plan de acci\u00f3n y dividir los objetivos en acciones operativas, es hora de poner en pr\u00e1ctica las acciones y proyectos y supervisar su ejecuci\u00f3n d\u00eda a d\u00eda. El software de Stratec, por ejemplo, recibe peri\u00f3dicamente los datos incluidos en el sistema por cada gestor, gestiona autom\u00e1ticamente los plazos y la consecuci\u00f3n de los objetivos, crea gr\u00e1ficos y mapas para facilitar el seguimiento de la informaci\u00f3n y tambi\u00e9n activa alertas si alguna acci\u00f3n no cumple lo previsto.  De este modo, el gestor tiene la posibilidad de tomar decisiones, cambiar el curso de la acci\u00f3n y alcanzar los objetivos propuestos.<\/li>\n<li><span style=\"text-decoration: underline;\">Revisa la estrategia y planifica de nuevo si es necesario<\/span>De vez en cuando, es saludable que una empresa revise si su planificaci\u00f3n sigue estando en consonancia con los objetivos de la organizaci\u00f3n. Hay varias situaciones que pueden interferir con la visi\u00f3n de la empresa y sus objetivos generales, como un cambio repentino en el mercado, un cambio en la estructura corporativa de la empresa, una crisis, etc. Por eso se recomienda revisar peri\u00f3dicamente la estrategia y, durante este per\u00edodo, si es necesario, vale la pena incluir objetivos, indicadores o eliminar algunos de ellos. Al fin y al cabo, la estrategia de la organizaci\u00f3n es un elemento mutable, que tiene vida propia y que acompa\u00f1a a la cultura y a la historia de la empresa.<\/li>\n<\/ol>\n<p>Conoce tambi\u00e9n los\u00a0<a title=\"Modelos de decisi\u00f3n organizacional\" href=\"https:\/\/actiosoftware.com\/es\/blog\/modelos-de-decision-organizacional\/\">Modelos de decisi\u00f3n organizacional<\/a> e identifica cu\u00e1l es el ideal para tu entorno de trabajo.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18587 size-full\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png\" alt=\"Software de gesti\u00f3n estrat\u00e9gica\" width=\"600\" height=\"150\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Comprender qu\u00e9 es la gesti\u00f3n estrat\u00e9gica es el primer paso para garantizar la eficacia de la metodolog\u00eda.<\/p>","protected":false},"author":10,"featured_media":16923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1167],"class_list":["post-17579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - 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