{"id":17578,"date":"2014-07-29T13:00:17","date_gmt":"2014-07-29T13:00:17","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/erros-orcamento\/"},"modified":"2026-04-16T14:24:22","modified_gmt":"2026-04-16T17:24:22","slug":"5-errores-a-evitar-en-el-presupuesto","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/erros-orcamento\/","title":{"rendered":"5 errores a evitar en el presupuesto"},"content":{"rendered":"

Conoce algunos errores que las empresas hacen frecuentemente en sus presupuestos empresariales y descubre c\u00f3mo evitarlos<\/h2>\n

Mejorar el desempe\u00f1o econ\u00f3mico de la organizaci\u00f3n mediante el aumento de los m\u00e1rgenes y reducci\u00f3n de los gastos es el objetivo de todo el sector financiero. Sin embargo, eso s\u00f3lo es posible mediante la inversi\u00f3n de tiempo y energ\u00eda en la elaboraci\u00f3n y en el seguimiento del presupuesto, para que as\u00ed sirva como soporte para la aplicaci\u00f3n de la estrategia de la organizaci\u00f3n.<\/p>\n

Para tener un presupuesto bien planificado y adecuado a la realidad de la empresa, es importante prestar atenci\u00f3n a algunos factores clave que pueden eliminar errores bien comunes en las empresas. Seleccionamos cinco errores frecuentes que usted puede evitar. Ellos son:<\/p>\n

    \n
  1. No ver el presupuesto como factor cr\u00edtico de la organizaci\u00f3n. El presupuesto es una pieza clave para apoyar la planificaci\u00f3n estrat\u00e9gica<\/strong> Por tanto, debe considerarse una misi\u00f3n cr\u00edtica dentro de la empresa. De lo contrario, el presupuesto siempre ser\u00e1 deficiente, con previsiones poco realistas y sin la implicaci\u00f3n de los dirigentes de la empresa. Hay que concienciar a la organizaci\u00f3n de que elaborar un buen presupuesto es fundamental para el \u00e9xito de la empresa.<\/li>\n
  2. Ignorar la comunicaci\u00f3n en el momento de hacer el presupuesto. Para\u00a0 hacer un buen plan econ\u00f3mico financiero, antes que nada, es necesario invertir en la comunicaci\u00f3n interna para recopilar informaci\u00f3n, negociar prioridades, documentar acuerdos, hacer pruebas, notas explicativas, entre otros. La comunicaci\u00f3n es fundamental para que el presupuesto represente la realidad de la empresa, sea adoptado por todos leg\u00edtimamente y se dirija a la consecuci\u00f3n de los objetivos estrat\u00e9gicos.<\/li>\n
  3. Tratar a todas las personas de la compa\u00f1\u00eda de la misma forma. Es necesario pensar que las diferentes \u00e1reas tienen diferentes necesidades y por lo tanto no se puede usar un \u00fanico modelo presupuestario para todos los sectores. Es necesario tener flexibilidad a la hora de recopilar la informaci\u00f3n y negociar la disponibilidad de recursos.<\/li>\n
  4. Hacer la planificaci\u00f3n del presupuesto<\/strong> en Excel. Excel es una herramienta muy \u00fatil en el d\u00eda a d\u00eda de las empresas y satisface las diversas demandas dentro de una organizaci\u00f3n, pero no es la herramienta ideal para crear una base de datos, ni tampoco para desarrollar un sistema. Para esto, existen otras alternativas que pueden sistematizar la informaci\u00f3n, que crean control cruzado para cada gasto o ingreso, ya sea por su naturaleza o por su centro de costo. Adem\u00e1s, Excel por ser una herramienta abierta, puede traer tambi\u00e9n otros errores de gesti\u00f3n, por ser alimentado manualmente.<\/li>\n
  5. Pensar en el presupuesto s\u00f3lo una vez al a\u00f1o. El proceso de creaci\u00f3n y planificaci\u00f3n del presupuesto<\/strong> puede no ser de los m\u00e1s f\u00e1ciles de una organizaci\u00f3n y por lo tanto, es una tendencia entre las empresas s\u00f3lo pasar por este proceso tan s\u00f3lo una vez al a\u00f1o. Sin embargo, con un sistema que pueda apoyar este proceso de construcci\u00f3n del presupuesto, sin duda esta ser\u00e1 una misi\u00f3n m\u00e1s sencilla y por lo tanto, puede (y debe) ser revisado con m\u00e1s frecuencia. Entre m\u00e1s actualizado est\u00e9 el presupuesto, representar\u00e1 mejor las necesidades y posibilidades reales de la empresa, mejorando la calidad y la confiabilidad de la informaci\u00f3n, facilitando tambi\u00e9n la toma de decisiones de los gerentes.<\/li>\n<\/ol>\n

    Evitar que los errores presupuestarios impidan que tu organizaci\u00f3n alcance los objetivos estrat\u00e9gicos es un gran paso para el \u00e9xito.<\/p>\n

    Ve tambi\u00e9n 6 consejos para realizar una gesti\u00f3n estrat\u00e9gica eficiente en tu empresa<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

    Descubra algunos errores comunes que cometen las empresas en sus presupuestos comerciales y aprenda c\u00f3mo evitarlos.<\/p>","protected":false},"author":10,"featured_media":16921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1167],"class_list":["post-17578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-portugues"],"acf":[],"yoast_head":"\n5 erros a evitar no or\u00e7amento - Actio<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a alguns equ\u00edvocos comuns que as empresas cometem em seus or\u00e7amentos empresariais e saiba como evit\u00e1-los.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actiosoftware.com\/es\/blog\/5-errores-a-evitar-en-el-presupuesto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 erros a evitar no or\u00e7amento\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a alguns equ\u00edvocos comuns que as empresas cometem em seus or\u00e7amentos empresariais e saiba como evit\u00e1-los.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actiosoftware.com\/es\/blog\/5-errores-a-evitar-en-el-presupuesto\/\" \/>\n<meta property=\"og:site_name\" content=\"Actio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/actiobrasil\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-29T13:00:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-16T17:24:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2014\/07\/5-erros-orcamento.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"290\" \/>\n\t<meta property=\"og:image:height\" content=\"177\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guilherme Barbassa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guilherme Barbassa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/erros-orcamento\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/erros-orcamento\\\/\"},\"author\":{\"name\":\"Guilherme Barbassa\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/cf23461d8ee5c5a8df7a56866d4ecf65\"},\"headline\":\"5 erros a evitar no or\u00e7amento\",\"datePublished\":\"2014-07-29T13:00:17+00:00\",\"dateModified\":\"2026-04-16T17:24:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/erros-orcamento\\\/\"},\"wordCount\":603,\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/erros-orcamento\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2014\\\/07\\\/5-erros-orcamento.jpg\",\"articleSection\":[\"Estrat\u00e9gia e Performance\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/erros-orcamento\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/erros-orcamento\\\/\",\"name\":\"5 erros a evitar no or\u00e7amento - Actio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/erros-orcamento\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/erros-orcamento\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2014\\\/07\\\/5-erros-orcamento.jpg\",\"datePublished\":\"2014-07-29T13:00:17+00:00\",\"dateModified\":\"2026-04-16T17:24:22+00:00\",\"description\":\"Conhe\u00e7a alguns equ\u00edvocos comuns que as empresas cometem em seus or\u00e7amentos empresariais e saiba como evit\u00e1-los.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/erros-orcamento\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/erros-orcamento\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/erros-orcamento\\\/#primaryimage\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2014\\\/07\\\/5-erros-orcamento.jpg\",\"contentUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2014\\\/07\\\/5-erros-orcamento.jpg\",\"width\":290,\"height\":177,\"caption\":\"Or\u00e7amento Empresarial\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/erros-orcamento\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/actiosoftware.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 erros a evitar no or\u00e7amento\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/\",\"name\":\"Actio\",\"description\":\"Softwares para gest\u00e3o estrat\u00e9gica\",\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/actiosoftware.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\",\"name\":\"Actio\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-150x37-3.png\",\"contentUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-150x37-3.png\",\"width\":150,\"height\":37,\"caption\":\"Actio\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/actiobrasil\",\"https:\\\/\\\/www.instagram.com\\\/actiobrasil\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/actiosoftware\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/cf23461d8ee5c5a8df7a56866d4ecf65\",\"name\":\"Guilherme Barbassa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"caption\":\"Guilherme Barbassa\"},\"description\":\"Guilherme Barbassa \u00e9 CEO da Actio Software, com mais de 20 anos de experi\u00eancia em gest\u00e3o estrat\u00e9gica e transforma\u00e7\u00e3o empresarial. Atua na integra\u00e7\u00e3o entre estrat\u00e9gia, governan\u00e7a e tecnologia, apoiando a alta lideran\u00e7a na constru\u00e7\u00e3o de sistemas de gest\u00e3o orientados a resultados.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/guilherme-barbassa-247b8932\\\/\"],\"url\":\"https:\\\/\\\/actiosoftware.com\\\/es\\\/blog\\\/author\\\/guiceo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 errores a evitar en el presupuesto - Actio","description":"Descubra algunos errores comunes que cometen las empresas en sus presupuestos comerciales y aprenda c\u00f3mo evitarlos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actiosoftware.com\/es\/blog\/5-errores-a-evitar-en-el-presupuesto\/","og_locale":"es_ES","og_type":"article","og_title":"5 erros a evitar no or\u00e7amento","og_description":"Conhe\u00e7a alguns equ\u00edvocos comuns que as empresas cometem em seus or\u00e7amentos empresariais e saiba como evit\u00e1-los.","og_url":"https:\/\/actiosoftware.com\/es\/blog\/5-errores-a-evitar-en-el-presupuesto\/","og_site_name":"Actio","article_publisher":"https:\/\/www.facebook.com\/actiobrasil","article_published_time":"2014-07-29T13:00:17+00:00","article_modified_time":"2026-04-16T17:24:22+00:00","og_image":[{"width":290,"height":177,"url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2014\/07\/5-erros-orcamento.jpg","type":"image\/jpeg"}],"author":"Guilherme Barbassa","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Guilherme Barbassa","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actiosoftware.com\/blog\/erros-orcamento\/#article","isPartOf":{"@id":"https:\/\/actiosoftware.com\/blog\/erros-orcamento\/"},"author":{"name":"Guilherme Barbassa","@id":"https:\/\/actiosoftware.com\/#\/schema\/person\/cf23461d8ee5c5a8df7a56866d4ecf65"},"headline":"5 erros a evitar no or\u00e7amento","datePublished":"2014-07-29T13:00:17+00:00","dateModified":"2026-04-16T17:24:22+00:00","mainEntityOfPage":{"@id":"https:\/\/actiosoftware.com\/blog\/erros-orcamento\/"},"wordCount":603,"publisher":{"@id":"https:\/\/actiosoftware.com\/#organization"},"image":{"@id":"https:\/\/actiosoftware.com\/blog\/erros-orcamento\/#primaryimage"},"thumbnailUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2014\/07\/5-erros-orcamento.jpg","articleSection":["Estrat\u00e9gia e Performance"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/actiosoftware.com\/blog\/erros-orcamento\/","url":"https:\/\/actiosoftware.com\/blog\/erros-orcamento\/","name":"5 errores a evitar en el presupuesto - Actio","isPartOf":{"@id":"https:\/\/actiosoftware.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actiosoftware.com\/blog\/erros-orcamento\/#primaryimage"},"image":{"@id":"https:\/\/actiosoftware.com\/blog\/erros-orcamento\/#primaryimage"},"thumbnailUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2014\/07\/5-erros-orcamento.jpg","datePublished":"2014-07-29T13:00:17+00:00","dateModified":"2026-04-16T17:24:22+00:00","description":"Descubra algunos errores comunes que cometen las empresas en sus presupuestos comerciales y aprenda c\u00f3mo evitarlos.","breadcrumb":{"@id":"https:\/\/actiosoftware.com\/blog\/erros-orcamento\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actiosoftware.com\/blog\/erros-orcamento\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/actiosoftware.com\/blog\/erros-orcamento\/#primaryimage","url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2014\/07\/5-erros-orcamento.jpg","contentUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2014\/07\/5-erros-orcamento.jpg","width":290,"height":177,"caption":"Or\u00e7amento Empresarial"},{"@type":"BreadcrumbList","@id":"https:\/\/actiosoftware.com\/blog\/erros-orcamento\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/actiosoftware.com\/"},{"@type":"ListItem","position":2,"name":"5 erros a evitar no or\u00e7amento"}]},{"@type":"WebSite","@id":"https:\/\/actiosoftware.com\/#website","url":"https:\/\/actiosoftware.com\/","name":"Actio","description":"Softwares para gest\u00e3o estrat\u00e9gica","publisher":{"@id":"https:\/\/actiosoftware.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actiosoftware.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/actiosoftware.com\/#organization","name":"Actio","url":"https:\/\/actiosoftware.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/actiosoftware.com\/#\/schema\/logo\/image\/","url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2020\/02\/logo-150x37-3.png","contentUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2020\/02\/logo-150x37-3.png","width":150,"height":37,"caption":"Actio"},"image":{"@id":"https:\/\/actiosoftware.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/actiobrasil","https:\/\/www.instagram.com\/actiobrasil\/","https:\/\/www.linkedin.com\/company\/actiosoftware\/"]},{"@type":"Person","@id":"https:\/\/actiosoftware.com\/#\/schema\/person\/cf23461d8ee5c5a8df7a56866d4ecf65","name":"Guilherme Barbassa","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","caption":"Guilherme Barbassa"},"description":"Guilherme Barbassa es CEO de Actio Software, con m\u00e1s de 20 a\u00f1os de experiencia en gesti\u00f3n estrat\u00e9gica y transformaci\u00f3n empresarial. Act\u00faa en la integraci\u00f3n entre estrategia, gobernanza y tecnolog\u00eda, apoyando la alta direcci\u00f3n en la construcci\u00f3n de sistemas de gesti\u00f3n orientados a resultados.","sameAs":["https:\/\/www.linkedin.com\/in\/guilherme-barbassa-247b8932\/"],"url":"https:\/\/actiosoftware.com\/es\/blog\/author\/guiceo\/"}]}},"_links":{"self":[{"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/posts\/17578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/comments?post=17578"}],"version-history":[{"count":2,"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/posts\/17578\/revisions"}],"predecessor-version":[{"id":68378,"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/posts\/17578\/revisions\/68378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/media\/16921"}],"wp:attachment":[{"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/media?parent=17578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/categories?post=17578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/tags?post=17578"},{"taxonomy":"idioma-posts","embeddable":true,"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/Idioma-posts?post=17578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}