{"id":17567,"date":"2013-08-09T15:03:15","date_gmt":"2013-08-09T15:03:15","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/software-ge-chega-a-colombia\/"},"modified":"2026-02-24T15:00:05","modified_gmt":"2026-02-24T18:00:05","slug":"software-ge-llega-a-colombia","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/software-ge-chega-a-colombia\/","title":{"rendered":"GE Software llega a Colombia"},"content":{"rendered":"

Stratec comienza a trabajar en Colombia, idealizando el mercado latinoamericano.<\/h2>\n

Stratec iniciar\u00e1 su proyecto de internacionalizaci\u00f3n, expandi\u00e9ndose al mercado de Colombia en agosto de 2013. A\u00fan estructurando la oficina y haciendo los primeros contactos, algunas empresas ya demuestran inter\u00e9s en el software y anuncian un mercado prometedor.<\/p>\n

Seg\u00fan Guilherme Barbassa, director de Stratec, la empresa ya hab\u00eda tenido demanda de clientes que poseen filiales fuera de Brasil o que son filiales de una matriz internacional. \u201cLa primera demanda fue que el software se volviera multiling\u00fce\u201d, dice Barbassa. \u00c9l cuenta que despu\u00e9s de transformar el software en un sistema multiling\u00fce, la direcci\u00f3n de Stratec decidi\u00f3 que valdr\u00eda la pena avanzar, ya que el producto estaba listo para entrar en otros mercados. \u201cCon esta acci\u00f3n, percibimos que somos competitivos frente a los softwares internacionales que vienen a Brasil\u201d, afirma.<\/p>\n

En este proyecto piloto, solo el software Gesti\u00f3n Estrat\u00e9gica ser\u00e1 presentado a las empresas, pero la intenci\u00f3n es que, posteriormente, todos los softwares del paquete de gobernanza de Stratec sean distribuidos internacionalmente.<\/p>\n

Cuestionado por la elecci\u00f3n de Colombia como primer pa\u00eds en recibir el software fuera de Brasil, Barbassa dice que fue por oportunidad. \u201cEs un pa\u00eds que ha crecido de forma estructurada y que est\u00e1 atrayendo inversiones. Adem\u00e1s, surgieron oportunidades de negocio para nosotros all\u00ed. Como ya ten\u00edamos una puerta de entrada, elegimos Colombia\u201d, dice.<\/p>\n

Quien dar\u00e1 los primeros pasos de Stratec en Colombia es Aura Elizabeth Abaunza, administradora colombiana, quien ser\u00e1 responsable de presentar el software Gesti\u00f3n Estrat\u00e9gica a las empresas del pa\u00eds. \u201cMi cargo es el de Country Manager (gerente de negocios en el pa\u00eds) y mi funci\u00f3n es abrir las puertas del mercado colombiano, presentando nuevos clientes para Stratec\u201d, explica. Ella fue seleccionada entre tantas candidatas para dar apoyo a los socios y clientes locales, as\u00ed como visitarlos para la presentaci\u00f3n del software. \u201cEmpresas ya demostraron inter\u00e9s y solicitaron presentaciones\u201d, celebra. Seg\u00fan Elizabeth, la expansi\u00f3n de la empresa en Colombia tendr\u00e1 inicio en Bogot\u00e1, abriendo una sucursal que introducir\u00e1 una estrategia de penetraci\u00f3n en el mercado colombiano. \u201cBogot\u00e1 ser\u00e1 el proyecto piloto. Luego pretendemos seguir por Medell\u00edn, Cali, Bucaramanga hasta atender toda Colombia\u201d, cuenta.<\/p>\n

Barbassa complementa: \u201cNuestra investigaci\u00f3n inicial est\u00e1 teniendo una excelente acogida en Colombia, tanto en relaci\u00f3n a la calidad de la herramienta como a la adecuaci\u00f3n a sus pr\u00e1cticas de gesti\u00f3n, y tambi\u00e9n en relaci\u00f3n al precio. Por eso, nuestra expectativa es que tengamos una r\u00e1pida aceptaci\u00f3n en el mercado\u201d, dice. Aura Elizabeth tambi\u00e9n demuestra optimismo: \u201cEl mercado colombiano, cuando se entera de que es un producto tecnol\u00f3gico tra\u00eddo de Brasil, muestra inter\u00e9s en conocerlo por satisfacer la demanda y por creer que tiene un valor agregado que lo hace \u00fanico en el mercado de Software de Gesti\u00f3n Estrat\u00e9gica\u201d, refuerza.<\/p>\n

Aura Elizabeth no se quedar\u00e1 sola por mucho tiempo en Colombia. Seg\u00fan Barbassa, la idea es montar una estructura que atienda a todo el mercado de Colombia y de Am\u00e9rica Latina en el futuro. \u201cPor ahora todav\u00eda estamos en fase de estructuraci\u00f3n, pero queremos montar una estructura de soporte de usuarios que atender\u00e1 a toda Am\u00e9rica Latina\u201d, revela el director. Hasta fin de a\u00f1o, Stratec pretende ingresar al mercado de Argentina, M\u00e9xico y Chile.<\/p>","protected":false},"excerpt":{"rendered":"

Stratec comienza a trabajar en Colombia, idealizando el mercado latinoamericano.<\/p>","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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