{"id":17560,"date":"2013-08-09T14:54:05","date_gmt":"2013-08-09T14:54:05","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/06-fatores-criticos-para-o-sucesso-da-gestao-estrategica\/"},"modified":"2026-04-16T14:24:24","modified_gmt":"2026-04-16T17:24:24","slug":"exito-gestion-estrategica","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/06-fatores-criticos-para-o-sucesso-da-gestao-estrategica\/","title":{"rendered":"Seis factores cr\u00edticos para el \u00e9xito de la gesti\u00f3n estrat\u00e9gica"},"content":{"rendered":"<p>Para tener una&nbsp;<a title=\"gesti\u00f3n estrat\u00e9gica\" href=\"..\/produtos\/gestao-estrategica\" target=\"_blank\" rel=\"noopener noreferrer\">gesti\u00f3n estrat\u00e9gica<\/a> de \u00e9xito debemos mantener un ojo en los factores cr\u00edticos que pueden impulsar o dificultar tu gesti\u00f3n. Separamos seis temas que no debes perder de vista.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-envolvimento-e-comprometimento-da-lideranca\" style=\"margin-top:30px;margin-bottom:30px\">1- Participaci\u00f3n y compromiso del liderazgo<\/h4>\n\n\n\n<p>Es muy importante que el liderazgo y los altos cargos de la empresa est\u00e9n involucrados y comprometidos con la gesti\u00f3n estrat\u00e9gica de la organizaci\u00f3n. Seg\u00fan Guilherme Barbassa, director de Stratec, si el liderazgo no est\u00e1 involucrado en el proceso, los dem\u00e1s colaboradores acaban no sintiendo la necesidad de involucrarse. \u201cCuando el liderazgo no se involucra, la gesti\u00f3n queda en manos de \u2018h\u00e9roes locales\u2019, pero ellos no consiguen, solos, alcanzar la motivaci\u00f3n necesaria para hacer que el proceso avance\u201d, refuerza. Andr\u00e9 Vidmar, Socio-Consultor de Solu\u00e7\u00f5es Certas Consultoria, afirma que el \u00e9xito de la implementaci\u00f3n de la estrategia depende del involucramiento de las personas que la ejecutar\u00e1n. \u201cMantenerlas (a las personas) alineadas y capacitadas para pensar sistem\u00e1ticamente sobre el futuro y no solamente en las acciones del presente es un factor esencial\u201d, complementa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-clareza-na-comunicacao-da-estrategia\" style=\"margin-top:30px;margin-bottom:30px\">2- Claridad en la comunicaci\u00f3n de la estrategia<\/h4>\n\n\n\n<p>Otro factor cr\u00edtico para el \u00e9xito de la gesti\u00f3n estrat\u00e9gica es la comunicaci\u00f3n efectiva del plan estrat\u00e9gico en toda la organizaci\u00f3n. Barbassa afirma que es muy importante que todo el mundo sepa su parte en el todo y que se comprometa con ella. Para eso la comunicaci\u00f3n es fundamental. \u201cNo existe estrategia de una sola persona, porque no es el director que hace que la estrategia se realice. Ella solo se realiza cuando toda la empresa est\u00e1 involucrada y las personas pueden verse a s\u00ed mismos en esa estrategia\u201d, afirma. Vidmar adiciona que para que las personas comprendan y materialicen los objetivos y metas estrat\u00e9gicas, ellas necesitan estar alineadas a los objetivos y metas de la operaci\u00f3n, del d\u00eda a d\u00eda de la empresa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-ter-um-processo-estabelecido-de-gestao-estrategica\" style=\"margin-top:30px;margin-bottom:30px\">3- Tener un proceso de gesti\u00f3n estrat\u00e9gica establecido<\/h4>\n\n\n\n<p>Es muy importante que la organizaci\u00f3n, ya sea privada o p\u00fablica, tenga un proceso de gesti\u00f3n estrat\u00e9gica estructurado en la empresa. Seg\u00fan Vidmar es fundamental que las empresas tengan una planificaci\u00f3n estrat\u00e9gica formalizada, que permita orientar de manera estructurada sus acciones y buscar el logro de los objetivos y metas futuras, tales como, mejora de desempe\u00f1o, ampliaci\u00f3n de la cuota de mercado, conquista de nuevos mercados, etc. Barbassa est\u00e1 de acuerdo y complementa, diciendo que la gesti\u00f3n estrat\u00e9gica no puede ser una cosa de un momento, debe ser un proceso continuo dentro de la empresa y este proceso tiene que prever reuniones de an\u00e1lisis cr\u00edtico de la estrategia y de desempe\u00f1o sectorial, que contribuyen a esta estrategia. \u201cEsto no debe depender de esfuerzos puntuales, debe ser continuo en la empresa, de manera que todo el mundo ya sepa que la reuni\u00f3n va a suceder, cu\u00e1l es la din\u00e1mica de la reuni\u00f3n y lo que se espera que cada participante prepare para que la reuni\u00f3n tenga la mayor efectividad posible\u201d, advierte.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-formacao-de-uma-cultura-organizacional-condizente\" style=\"margin-top:30px;margin-bottom:30px\">4-  Formaci\u00f3n de una cultura organizacional adecuada<\/h4>\n\n\n\n<p>La cultura organizacional es lo que conduce las acciones dentro de la organizaci\u00f3n. Barbassa afirma que es important\u00edsimo que haya un clima organizacional enfocado en el logro de metas y b\u00fasqueda de soluciones. \u201cLa organizaci\u00f3n no debe trabajar solo en los \u2018feudos\u2019 y s\u00ed ver el resultado global. Algunas culturas organizacionales favorecen el \u2018bien local\u2019 en vez del \u2018bien global\u2019, por lo tanto, la gesti\u00f3n estrat\u00e9gica efectiva puede verse comprometida\u201d, advierte. Vidmar llama la atenci\u00f3n sobre la importancia de hacer claro en la cultura de la organizaci\u00f3n el alineamiento entre estrategia y gesti\u00f3n. \u201cEste es el gran desaf\u00edo para las organizaciones que buscan mejorar el desempe\u00f1o, ante eso, la gesti\u00f3n por indicadores es fundamental para permitir el cambio en el ambiente corporativo que pasa a enfrentar los problemas como desaf\u00edos y a crear en el presente las posibilidades vencedoras del ma\u00f1ana\u201d, dice.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-ter-uma-ferramenta-para-apoiar-a-gestao-estrategica\" style=\"margin-top:30px;margin-bottom:30px\">5- Tener una herramienta para apoyar la gesti\u00f3n estrat\u00e9gica<\/h4>\n\n\n\n<p>Disponer de una herramienta o sistema que permita a los gestores monitorizar los indicadores, objetivos y acciones de toda la empresa facilita el proceso de gesti\u00f3n estrat\u00e9gica y su \u00e9xito. Seg\u00fan Vidmar, la gesti\u00f3n debe garantizar la implementaci\u00f3n de lo que efectivamente se ha estructurado y definido en la estrategia, as\u00ed como evaluarla y revisarla constantemente, permitiendo que la planificaci\u00f3n estrat\u00e9gica conecte con la realidad del d\u00eda a d\u00eda. \"Para que la gesti\u00f3n se realice de forma integrada, es necesario identificar, analizar, optimizar y formalizar los procesos operativos. Adem\u00e1s, hay que identificar, supervisar y controlar continuamente los indicadores estrat\u00e9gicos de la organizaci\u00f3n a partir de su planificaci\u00f3n\", afirma. Para hacer todo esto con precisi\u00f3n, nada mejor que contar con un software que proporcione un mapa de toda la estrategia definida por la empresa, elabore informes, indique si las acciones est\u00e1n atrasadas, ayude a controlar los indicadores, traduzca la informaci\u00f3n en gr\u00e1ficos, en definitiva, un software que re\u00fana y facilite la interpretaci\u00f3n de la informaci\u00f3n necesaria para la toma de decisiones de la empresa, como el software de Gesti\u00f3n Estrat\u00e9gica de Stratec.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-6-monitoramento-e-reavaliacao-constante-da-estrategia\" style=\"margin-top:30px;margin-bottom:30px\">6- Supervisi\u00f3n y reevaluaci\u00f3n constante de la estrategia<\/h4>\n\n\n\n<p>El \u00faltimo factor cr\u00edtico para el \u00e9xito de una gesti\u00f3n estrat\u00e9gica es la supervisi\u00f3n y la reevaluaci\u00f3n constante de la estrategia en la organizaci\u00f3n. Barbassa explica que \u201cen el fondo, eso significa tener el PHVA introducido en el proceso de gesti\u00f3n estrat\u00e9gica. No solo supervisar la ejecuci\u00f3n de la estrategia, como tambi\u00e9n tener un momento de an\u00e1lisis cr\u00edtico en ese proceso y replantear siempre que sea necesario\u201d. Seg\u00fan \u00e9l, este procedimiento traer\u00e1 herramientas como inteligencia competitiva, que har\u00e1n seguimiento del mercado y se\u00f1alar\u00e1n la necesidad de cambio de la estrategia. Vidmar completa diciendo que \u201csolamente planear o definir bien tus estrategias no es suficiente: es necesario implementarlas de la mejor manera posible. Revisa tu planificaci\u00f3n estrat\u00e9gica peri\u00f3dicamente, cree el comit\u00e9 de planificaci\u00f3n estrat\u00e9gica, tengas las herramientas presupuestarias y de seguimiento de los indicadores alineados a la planificaci\u00f3n estrat\u00e9gica y tus revisiones de forma din\u00e1mica\u201d, aconseja.<\/p>\n\n\n\n<p>Es importante resaltar que la planificaci\u00f3n estrat\u00e9gica no es est\u00e1tica sino din\u00e1mica y que por eso, ser\u00e1n necesarios cambios, medidas correctivas y cambios de direcci\u00f3n en la trayectoria de tu empresa u \u00f3rgano p\u00fablico. Es un aspecto positivo tener en la organizaci\u00f3n una cultura de cambio, para que haya posibilidad de crear constantemente nuevas perspectivas de \u00e9xito.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"150\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png\" alt=\"Software de gesti\u00f3n estrat\u00e9gica\" class=\"wp-image-18587\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 factores cr\u00edticos pueden impulsar o dificultar tu gesti\u00f3n? Hemos enumerado seis temas para que los tengas en cuenta.<\/p>","protected":false},"author":22,"featured_media":51506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[580],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outros","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>06 fatores cr\u00edticos para o sucesso da gest\u00e3o estrat\u00e9gica - Actio<\/title>\n<meta name=\"description\" content=\"Para ter uma gest\u00e3o estrat\u00e9gica de sucesso \u00e9 preciso estar de olho em fatores cr\u00edticos que podem alavancar ou atrapalhar a sua gest\u00e3o estrat\u00e9gica. 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