{"id":17538,"date":"2013-08-06T23:51:39","date_gmt":"2013-08-06T23:51:39","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/as-franquias-e-a-terceirizacao-de-processos\/"},"modified":"2026-04-16T15:27:27","modified_gmt":"2026-04-16T18:27:27","slug":"franquicias-y-outsourcing-de-procesos","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/as-franquias-e-a-terceirizacao-de-processos\/","title":{"rendered":"Franquicias y subcontrataci\u00f3n de procesos"},"content":{"rendered":"<p>La subcontrataci\u00f3n de \u00e1reas estrat\u00e9gicas en redes de franquicias se ha convertido en una tendencia del mercado. El an\u00e1lisis aparece en un comentario de la especialista en franquicias, Cl\u00e1udia Bittencourt, para la secci\u00f3n \u201cConsejos de Expertos\u201d del Portal Exame.Com. Comenta que la subcontrataci\u00f3n aparece como una opci\u00f3n interesante ya que muchos franquiciadores, que tienen el control de la operaci\u00f3n, no pueden o no quieren estructurar equipos para cuidar las redes.<\/p>\n<p>Cl\u00e1udia Bittencourt afirma que, en primer lugar, es importante considerar que gestionar redes de franquicias es muy diferente a gestionar el negocio en s\u00ed. Por ello, el apoyo de empresas de consultor\u00eda especializada puede resultar de gran utilidad a los franquiciadores en sus procesos de gesti\u00f3n. En opini\u00f3n del experto, la externalizaci\u00f3n de \u00e1reas hace m\u00e1s \u00e1gil y eficiente la operacionalizaci\u00f3n de determinadas funciones.<\/p>\n<p>Un buen ejemplo, seg\u00fan la consultora, son los procesos de expansi\u00f3n de las redes de franquicias. Realizar una cuidadosa y rigurosa prospecci\u00f3n y selecci\u00f3n de franquiciados por parte de una empresa especializada hace que el proceso sea mucho m\u00e1s profesional. Las posibilidades de \u00e9xito para ambas partes, como se\u00f1ala Cl\u00e1udia Bittencourt, son mucho mayores. Otras \u00e1reas en las que el consultor considera ventajosa la subcontrataci\u00f3n son, por ejemplo, la elaboraci\u00f3n de manuales operativos y programas de formaci\u00f3n.<\/p>\n<p>Consulte el an\u00e1lisis completo de Cl\u00e1udia Bittencourt en:<\/p>\n<p>http:\/\/exame.abril.com.br\/pme\/dicas-de-especialista\/noticias\/terceirizar-areas-estrategicas-e-uma-tendencia-nas-franquias<\/p>","protected":false},"excerpt":{"rendered":"<p>La subcontrataci\u00f3n de \u00e1reas estrat\u00e9gicas en redes de franquicias se ha convertido en una tendencia del mercado.<\/p>","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[580],"tags":[],"Idioma-posts":[1169,1168,1167],"class_list":["post-17538","post","type-post","status-publish","format-standard","hentry","category-outros","idioma-posts-espanhol","idioma-posts-ingles","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - 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