{"id":17528,"date":"2013-08-07T13:40:50","date_gmt":"2013-08-07T13:40:50","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/estrategias-para-competir-com-os-grandes\/"},"modified":"2026-02-24T15:00:54","modified_gmt":"2026-02-24T18:00:54","slug":"estrategias-para-competir-con-los-grandes","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/estrategias-para-competir-com-os-grandes\/","title":{"rendered":"Estrategias para competir con empresas gigantes"},"content":{"rendered":"<p>En tiempos de mercado globalizado, se ha hablado mucho de las empresas gigantes que han surgido, incluidas fusiones e incorporaciones millonarias que generan negocios globales. En este contexto, los peque\u00f1os empresarios que, por ejemplo, dirigen un negocio local necesitan definir buenas estrategias para afrontar la competencia de las grandes empresas.<\/p>\n<p>Pero \u00bfc\u00f3mo puedes estar preparado para sobrevivir? El Portal Exame.Com se\u00f1ala soluciones en la secci\u00f3n \u201cConsejos de expertos\u201d. Para el profesor del departamento de Marketing de la FGV-EAESP, Maur\u00edcio Morgado, o\u00eddo el informe, ante todo es necesario centrarse en la diferenciaci\u00f3n. Y puede abarcar hasta el m\u00e1s m\u00ednimo detalle, como por ejemplo entregar la pizza m\u00e1s caliente de la regi\u00f3n. Por cierto, el especialista tambi\u00e9n considera que invertir en servicios pensados \u200b\u200by personalizados es fundamental.<\/p>\n<p>En opini\u00f3n de Morgado, aprovechar la relaci\u00f3n tan estrecha con los clientes es una estrategia que funciona. En los peque\u00f1os negocios es m\u00e1s sencillo conocer los gustos y necesidades de los atendidos y cultivar la relaci\u00f3n con los clientes, con un servicio m\u00e1s personalizado. Finalmente, el profesor menciona el contacto directo con la realidad local como una importante ventaja competitiva. Seg\u00fan el experto, las grandes empresas tienen dificultades para comprender el comportamiento de los consumidores en un mercado de reciente acceso, mientras que los empresarios locales ya dominan este panorama cultural, sabiendo navegar en \u00e9l.<\/p>\n<p>Con informaci\u00f3n del Portal Examen<\/p>","protected":false},"excerpt":{"rendered":"<p>En tiempos de un mercado globalizado, empresas gigantes surgieron incluso de fusiones e incorporaciones millonarias que generan negocios globales. <\/p>","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[580],"tags":[],"Idioma-posts":[1169,1168,1167],"class_list":["post-17528","post","type-post","status-publish","format-standard","hentry","category-outros","idioma-posts-espanhol","idioma-posts-ingles","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.7) - 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