{"id":17527,"date":"2013-08-07T13:41:23","date_gmt":"2013-08-07T13:41:23","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/planejamento-e-fundamental-para-a-sobrevivencia-das-empresas\/"},"modified":"2026-02-24T15:00:54","modified_gmt":"2026-02-24T18:00:54","slug":"planificacion-fundamental-para-la-supervivencia-de-las-empresas","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/planejamento-e-fundamental-para-a-sobrevivencia-das-empresas\/","title":{"rendered":"Planificaci\u00f3n: clave para la supervivencia"},"content":{"rendered":"<p>En el contexto corporativo, planificar significa anticipar escenarios, pensar en posibilidades y decidir qu\u00e9 es lo mejor para la empresa, para luego actuar. Seg\u00fan un informe de Exame.Com, la falta de una planificaci\u00f3n previa adecuada es uno de los factores determinantes de la alta tasa de mortalidad, especialmente entre las peque\u00f1as empresas brasile\u00f1as. Seg\u00fan el portal, el seguimiento realizado por el Sebrae, desde hace 10 a\u00f1os, para analizar la supervivencia de las peque\u00f1as empresas en S\u00e3o Paulo mostr\u00f3 que alrededor del 62% de ellas cierran sus puertas en los primeros cinco a\u00f1os.<\/p>\n<p>Por eso, la especialista en planificaci\u00f3n y control financiero Dariane Reis Fraga Castanheira, escuchada en el informe del Exame, advierte sobre la importancia de que los empresarios desarrollen un proceso de planificaci\u00f3n formal. A su juicio, el horizonte debe ser de al menos tres a\u00f1os y los aspectos estrat\u00e9gicos y financieros deben ser consistentes.<\/p>\n<p>La ejecuci\u00f3n de la planificaci\u00f3n, de acuerdo con la orientaci\u00f3n del especialista, tambi\u00e9n debe seguir un gui\u00f3n b\u00e1sico. En primer lugar, es necesario pensar qu\u00e9 estrategias adoptar para cumplir los objetivos de la empresa. Un momento en el que es necesario medir factores como productos, mercados, tecnolog\u00eda, innovaci\u00f3n, recursos humanos y comunicaci\u00f3n. El siguiente paso es precisamente elaborar el plan estrat\u00e9gico, detallando las actividades, los responsables y el cronograma de actuaci\u00f3n.<\/p>\n<p>A continuaci\u00f3n viene la elaboraci\u00f3n del presupuesto empresarial, como forma de medir financieramente las estrategias definidas. La proyecci\u00f3n de ingresos, costos, gastos e inversiones, en el an\u00e1lisis de Dariane Castanheira, adem\u00e1s de permitir visualizar la situaci\u00f3n de caja de la empresa, tambi\u00e9n permite indicar necesidades futuras. Con estas acciones, el control de gesti\u00f3n se vuelve mucho m\u00e1s eficiente, aumentando los beneficios y las posibilidades de supervivencia de la empresa, concluye el experto.<br \/>\nCon informaci\u00f3n de Exame.Com<\/p>","protected":false},"excerpt":{"rendered":"<p>En el contexto corporativo, planificar significa anticipar escenarios, pensar en posibilidades y decidir qu\u00e9 es lo mejor para la empresa, para luego 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