{"id":17526,"date":"2013-08-07T13:42:00","date_gmt":"2013-08-07T13:42:00","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/mercado-de-luxo-global-em-discussao-no-brasil\/"},"modified":"2026-02-24T15:00:53","modified_gmt":"2026-02-24T18:00:53","slug":"mercado-global-de-lujo-en-discusion-en-brasil","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/mercado-de-luxo-global-em-discussao-no-brasil\/","title":{"rendered":"Mercado global de lujo en discusi\u00f3n en Brasil"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Ejecutivos de grandes empresas del mercado del lujo se re\u00fanen hasta ma\u00f1ana (11\/10\/2011) en S\u00e3o Paulo, para la 11\u00aa Hot Luxury, evento que discute tendencias del sector. Y lo m\u00e1s interesante es que Brasil no est\u00e1 en el itinerario de la conferencia por casualidad. Como se menciona en un reportaje publicado por Portal \u00c9poca Neg\u00f3cios, la periodista Susy Menkes, mencionada en el art\u00edculo como mentora del evento, considera que Brasil tiene mucho que ense\u00f1ar al mercado mundial del lujo.<\/p>\n<p>Y uno de los aspectos que justifica el an\u00e1lisis del periodista es la calidad del servicio brasile\u00f1o. \u201cMe pregunto qu\u00e9 hace que la gente compre y pague dos o incluso tres veces m\u00e1s por un producto que en Francia se puede comprar por mucho menos. Y la respuesta es servicio. Estoy impresionado con el servicio en Brasil. Dondequiera que uno va, siempre hay alguien muy dispuesto a ayudar, una actitud muy diferente al esnobismo que se ve en otros lugares\u201d, menciona Susy Menkes en el reportaje \u00c9poca Neg\u00f3cios.<\/p>\n<p>Para ella, la artesan\u00eda es otra buena puerta de proyecci\u00f3n internacional para Brasil, ya que las marcas tradicionales asocian cada vez m\u00e1s su producci\u00f3n al concepto de \u201chacer a mano\u201d, combinado con la rentabilidad de los productos para el consumo masivo. Tambi\u00e9n seg\u00fan el informe, el periodista cree que, dentro de 20 a\u00f1os, la artesan\u00eda representar\u00e1 una gran parte del mercado de lujo.<\/p>\n<p>En evaluaci\u00f3n de Susy Menkes, la entrada de grandes conglomerados de lujo al pa\u00eds para generar un mayor volumen de negocios a\u00fan depende de una mejor comprensi\u00f3n de las particularidades del mercado y de la cultura brasile\u00f1a. Pero ya podemos ver un movimiento del mercado en esta direcci\u00f3n. Y las cifras demuestran el potencial de Brasil. Como se\u00f1ala el informe, el pa\u00eds ya se encuentra entre los mayores consumidores de lujo del mundo, detr\u00e1s de China (que deber\u00eda liderar el ranking, seg\u00fan la investigaci\u00f3n), Jap\u00f3n, Estados Unidos, Francia y Rusia. Adem\u00e1s, nuestra econom\u00eda es tambi\u00e9n la quinta econom\u00eda del mundo, superando a Francia y el Reino Unido.<\/p>\n<p>Seg\u00fan una investigaci\u00f3n tambi\u00e9n citada por \u00c9poca Neg\u00f3cios, los brasile\u00f1os gastaron R$ 15,7 mil millones en productos de lujo el a\u00f1o pasado. Para este a\u00f1o se proyecta un crecimiento del 20%. En el contexto de Am\u00e9rica Latina, se estima que existen 400 millones de consumidores de lujo.<\/p>\n<p>Con informaci\u00f3n de \u00c9poca Neg\u00f3cios<\/p>","protected":false},"excerpt":{"rendered":"<p>Ejecutivos de grandes empresas del mercado del lujo se re\u00fanen hasta ma\u00f1ana (10\/11\/2011) en S\u00e3o Paulo.<\/p>","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[580],"tags":[],"Idioma-posts":[1169,1168,1167],"class_list":["post-17526","post","type-post","status-publish","format-standard","hentry","category-outros","idioma-posts-espanhol","idioma-posts-ingles","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - 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