{"id":17499,"date":"2013-08-07T15:00:32","date_gmt":"2013-08-07T15:00:32","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/valores-como-aposta-estrategica-nos-negocios\/"},"modified":"2026-02-24T15:00:47","modified_gmt":"2026-02-24T18:00:47","slug":"los-valores-como-apuesta-estrategica-en-los-negocios","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/valores-como-aposta-estrategica-nos-negocios\/","title":{"rendered":"Los valores como apuesta estrat\u00e9gica en los negocios"},"content":{"rendered":"<p>La presencia de valores como afecto, reciprocidad, cooperaci\u00f3n y empat\u00eda ha sido defendida como un diferencial competitivo y una garant\u00eda de sostenibilidad para los negocios. El profesor birmano Jagdish Sheth, de la Goizueta Business School, de la Emory University, en Georgia; Estados Unidos, es uno de los defensores de esta pr\u00e1ctica de gesti\u00f3n. Con la llamada \u201cteor\u00eda de las empresas m\u00e1s queridas\u201d, \u00e9l apuesta por la emoci\u00f3n como factor diferencial en los modelos de negocio; ya que las personas invierten cada vez m\u00e1s en empresas que inspiran valores cualitativos e intangibles como identificaci\u00f3n y confianza.<\/p>\n<p>El especialista ya est\u00e1 anunciado por un reportaje del portal HSM como uno de los ponentes del Foro de Gesti\u00f3n y Liderazgo programado para marzo de 2012. Como tambi\u00e9n menciona la materia, el profesor defiende que la adhesi\u00f3n a ese conjunto de valores afectivos aumenta el alineamiento estrat\u00e9gico de la empresa con sus p\u00fablicos y torna las organizaciones m\u00e1s preparadas para enfrentar per\u00edodos de turbulencia.<\/p>\n<p>Para Jadish Sheth, a\u00fan de acuerdo con HSM.Com, la econom\u00eda de consumo tambi\u00e9n se dirige hacia el establecimiento de un nuevo modelo, que abandona el ciclo de materialismo desenfrenado. Por ello, los accionistas exigen de las empresas mayor atenci\u00f3n con los compromisos sociales. Esto sin contar la mayor adhesi\u00f3n de los consumidores a las marcas que demuestran compromiso con valores afectivos.<\/p>\n<p>En el conjunto de conceptos defendidos por el profesor y recuperados en el reportaje se encuentra la adopci\u00f3n de nuevos paradigmas por parte de las empresas en sus diversas esferas de gesti\u00f3n. Vea algunas indicaciones se\u00f1aladas por HSM.Com para el surgimiento de las empresas amadas, de acuerdo con la teor\u00eda de Sheth.<\/p>\n<p><strong>En la relaci\u00f3n con las masas:<\/strong><\/p>\n<p>El di\u00e1logo toma el lugar de la comunicaci\u00f3n unilateral. Es preciso establecer relaciones positivas, reconocer fallas y demostrar disposici\u00f3n para corregirlas. La empat\u00eda es otro requisito fundamental, con la conducci\u00f3n de di\u00e1logos rec\u00edprocos y transparentes.<\/p>\n<p><strong>En la relaci\u00f3n con los empleados:<\/strong><\/p>\n<p>Las empresas amadas son buenos lugares para trabajar. Diversi\u00f3n, equilibrio, flexibilidad y calidad de vida aparecen como caracter\u00edsticas clave del ambiente de trabajo. Valores como respeto al individuo, transparencia y est\u00edmulo al trabajo en equipo deben ser pr\u00e1cticas adaptadas a la rutina de quien trabaja en la organizaci\u00f3n.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18587 size-full\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png\" alt=\"Software de gesti\u00f3n estrat\u00e9gica\" width=\"600\" height=\"150\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Se ha defendido la presencia de valores como el afecto, la reciprocidad, la cooperaci\u00f3n y la empat\u00eda como diferenciador competitivo<\/p>","protected":false},"author":22,"featured_media":17497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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