{"id":17479,"date":"2013-08-07T16:25:28","date_gmt":"2013-08-07T16:25:28","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/a-importancia-de-compartilhar-a-estrategia\/"},"modified":"2026-04-16T14:55:22","modified_gmt":"2026-04-16T17:55:22","slug":"la-importancia-de-compartir-la-estrategia","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/a-importancia-de-compartilhar-a-estrategia\/","title":{"rendered":"La importancia de compartir la estrategia"},"content":{"rendered":"

El \u00e9xito de una decisi\u00f3n o estrategia corporativa est\u00e1 directamente ligado al compromiso y la participaci\u00f3n del equipo involucrado. Por ello, es fundamental que el gestor comparta sus estrategias en las diferentes etapas de planificaci\u00f3n y ejecuci\u00f3n. En entrevista al portal HSM, el consultor Em\u00edlio Herrero Filho afirma: \u201cLa estrategia necesita ser una competencia de la organizaci\u00f3n y es necesario que sea democratizada con todo el equipo de colaboradores responsables de la ejecuci\u00f3n\u201d.<\/p>\n

Herrero \u2013 que tamb\u00e9m \u00e9 autor de \u201cPessoas Focadas na Estrat\u00e9gia: As Disciplinas da Execu\u00e7\u00e3o da Estrat\u00e9gia\u201d \u2013 lembra que ideias e pr\u00e1ticas empresariais desconectadas fazem com que apenas 10% do que foi planejado seja totalmente executado. Para aumentar o percentual de sucesso, na opini\u00e3o do especialista, \u00e9 necess\u00e1rio o desenvolvimento de uma metodologia adequada. Segundo Em\u00edlio Herrero Filho, h\u00e1 quatro disciplinas fundamentais para orientar a execu\u00e7\u00e3o de estrat\u00e9gias empresariais. Veja quais s\u00e3o, de acordo com a reportagem do HSM:<\/p>\n

\u00bbLiderazgo emprendedor: debemos hablar de l\u00edderes de l\u00edderes. Todos deben asumir la posesi\u00f3n de los proyectos y comprometerse a producir valor para la organizaci\u00f3n;
\n\u00bbCapacitaci\u00f3n en proyectos estrat\u00e9gicos: es funci\u00f3n de RRHH crear formas para que los liderazgos aprendan, ligando los objetivos a los proyectos y haciendo que la estrategia genere valor y supere brechas de desempe\u00f1o;
\n\u00bb Dise\u00f1o de procesos: el dise\u00f1o del flujo de valor debe ser siempre perfeccionado y contar con la insatisfacci\u00f3n constante de las personas involucradas;
\n\u00bb Compromiso del capital humano: es necesario definir los desaf\u00edos de la funci\u00f3n estrat\u00e9gica y los beneficios que tendr\u00e1 al alcanzar los objetivos y la pol\u00edtica de remuneraci\u00f3n debe ser agresiva y ligada al nivel de ejecuci\u00f3n.<\/p>\n

En cuanto a la multiplicaci\u00f3n de la estrategia que, como destaca Herrero, debe ser explicada a todos los colaboradores de forma motivadora y alineada; la materia de HSM.Com tambi\u00e9n trae las dicas de una consultora americana. La profesora del MBA de la Ferris State University, Georgia Everse, define ocho formas eficientes de comunicaci\u00f3n de las estrategias enumeradas por la materia del Portal HSM. Chequea:<\/p>\n

\u2022 Mantenga el mensaje simple, pero rico en significado;<\/p>\n

\u2022 Construya comportamientos a partir de las tendencias del mercado y del consumidor;<\/p>\n

\u2022 S\u00e9 disciplinado y did\u00e1ctico. Inspira, educa y refuerza;<\/p>\n

\u2022 Escapa de los t\u00edpicos \u201cmensajes del presidente\u201d y no desaparezcas;<\/p>\n

\u2022 Vea la camisa de la \u201cpersona real\u201d;<\/p>\n

\u2022 Cuenta una historia;<\/p>\n

\u2022 Use los medios del siglo XXI y sea inesperado;<\/p>\n

\u2022 Haga las inversiones necesarias.<\/p>\n

Con informaci\u00f3n del Portal HSM<\/p>","protected":false},"excerpt":{"rendered":"

El \u00e9xito de una decisi\u00f3n o estrategia corporativa est\u00e1 directamente vinculado al compromiso y compromiso del equipo involucrado.<\/p>","protected":false},"author":22,"featured_media":17477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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