{"id":17462,"date":"2013-08-07T18:35:22","date_gmt":"2013-08-07T18:35:22","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/o-valor-da-diferenca-como-estrategia-de-negocio\/"},"modified":"2026-02-24T15:00:39","modified_gmt":"2026-02-24T18:00:39","slug":"el-valor-de-la-diferencia-como-estrategia-de-negocio","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/o-valor-da-diferenca-como-estrategia-de-negocio\/","title":{"rendered":"El valor del diferencial como estrategia de negocio"},"content":{"rendered":"<p>La inversi\u00f3n en la lucha para que tu negocio sea el mejor debe ser sustituida por la lucha para que tu empresa sea \u00fanica. Esta es la propuesta de Joan Magretta, investigadora vinculada a la Escuela de Negocios de Harvard, seg\u00fan un reportaje del portal \u00c9poca Neg\u00f3cios. La especialista es autora de un libro que, de alguna manera, revisa los conceptos de Michael Porter, considerado el gur\u00fa de la estrategia corporativa.<\/p>\n<p>Titulada Compreendendo Michael Porter: o guia essencial \u00e0 competi\u00e7\u00e3o e \u00e0 estrat\u00e9gia, la obra de Joan Magretta aconseja a las empresas a invertir en la diferenciaci\u00f3n frente a la competencia. Seg\u00fan \u00c9poca Neg\u00f3cios.Com, a pesar de que a\u00fan impera en el mundo corporativo la mentalidad de ser \u201cel mejor\u201d, es, para la investigadora, la garant\u00eda casi certera de un desempe\u00f1o mediocre.<\/p>\n<p>En el an\u00e1lisis de Joan Magretta presentado en el reportaje, esta estrategia tropieza con el propio gusto del cliente, adem\u00e1s de ignorar diferencias culturales y no tener en cuenta la peculiaridad del mundo de los negocios. \u201cEn la guerra y en los deportes, solo puede haber un ganador. En los negocios no es as\u00ed. En el mundo de la competencia empresarial, compa\u00f1\u00edas rivales pueden coexistir y prosperar. Walmart y Target ofrecen, cada una de ellas, una propuesta diferenciada y \u00fanica de valor a sus clientes. Imaginar la competencia como una cancha de carreras, en l\u00ednea recta, en la cual solo el mejor asciende al podio, es enga\u00f1oso. La competencia por el puesto de \u2018mejor\u2019 ser\u00eda, al contrario, una ruta de confluencia e inevitable colisi\u00f3n, en la cual los diversos competidores, persiguiendo una \u00fanica \u2018mejor forma\u2019, acabar\u00edan chocando unos con otros, cayendo en la trampa autodestructiva de la suma cero\u201d, afirma la especialista, en declaraci\u00f3n presente en la materia del \u00c9poca Neg\u00f3cios.Com.<\/p>\n<p>Por eso, la escritora garantiza que lo que de hecho funciona es buscar la exclusividad y la diferenciaci\u00f3n. Con esta estrategia de negocios, en defensa de Magretta, su empresa tiene para el consumidor una oferta real, \u00fanica y cuyo precio acaba siendo solo una de las variables del juego de fuerzas del mercado.<\/p>\n<p>Con informaci\u00f3n de <a href=\"http:\/\/epocanegocios.globo.com\/Revista\/Common\/0,,EMI287659-16366,00-NAO+BRIGUE+PARA+SER+O+MELHOR.html\" target=\"_blank\" rel=\"noopener noreferrer\">Portal \u00c9poca Neg\u00f3cios<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>La inversi\u00f3n en la pelea para que su negocio sea el mejor debe ser reemplazada por la lucha para que su empresa sea \u00fanica. Esta es la propuesta de Joan Magretta.<\/p>","protected":false},"author":22,"featured_media":17460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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