{"id":17436,"date":"2013-08-07T21:45:54","date_gmt":"2013-08-07T21:45:54","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/gestao-de-empresa-familiar-em-debate\/"},"modified":"2026-05-19T15:00:00","modified_gmt":"2026-05-19T18:00:00","slug":"gestion-de-empresa-familiar-en-debate","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/gestao-de-empresa-familiar-em-debate\/","title":{"rendered":"La gesti\u00f3n de la empresa familiar a debate"},"content":{"rendered":"<p>Las caracter\u00edsticas y los casos de \u00e9xito en gesti\u00f3n familiar ser\u00e1n algunos de los temas que guiar\u00e1n el Foro HSM Family Business. El evento se desarrolla entre los d\u00edas 17 y 18 de abril y reunir\u00e1 a especialistas en el \u00e1rea para analizar las especificidades de los modelos de las <a title=\"Buenas pr\u00e1cticas en la gesti\u00f3n de empresas familiares\" href=\"https:\/\/actiosoftware.com\/es\/blog\/\">empresas familiares<\/a>.<\/p>\n<p>Entre los invitados que ya est\u00e1n siendo enfocados en los reportajes de divulgaci\u00f3n del evento est\u00e1 la presidenta de Dudalina, S\u00f4nia Hess de Souza. Ella hablar\u00e1 sobre la historia de la empresa que tiene como socios a 16 hermanos bajo su mando. La prueba del \u00e9xito de <a title=\"El patriarca y el proceso de transici\u00f3n\" href=\"https:\/\/actiosoftware.com\/es\/blog\/\">negocio familiar<\/a> vem dos n\u00fameros. De acordo com mat\u00e9ria do HSM, s\u00e3o 1700 funcion\u00e1rios diretos; 3,5 milh\u00f5es de pe\u00e7as produzidas por ano e 3 mil pontos de venda. Um perfil que faz da Dudalina a marca respons\u00e1vel por 70% exporta\u00e7\u00e3o nacional de camisas.<\/p>\n<p>Otra estrella del evento es el doctor en psicolog\u00eda, George Kohlrieser. Especialista en resoluci\u00f3n de conflictos y negociaci\u00f3n de rehenes, el tambi\u00e9n profesor de <a title=\"V\u00eddeo con excelentes consejos sobre la gesti\u00f3n de empresas familiares con un gran especialista en el \u00e1rea\" href=\"https:\/\/actiosoftware.com\/es\/blog\/\">Liderazgo de empresa familiar<\/a> defiende que los conflictos, si se administran bien, pueden traer buenos resultados para las empresas, sus gestores y equipos.<\/p>\n<p>Aprende m\u00e1s<\/p>\n<p>Vea las seis habilidades de resoluci\u00f3n de conflictos defendidas por George Kohlrieser, seg\u00fan un reportaje de HSM.Com:<\/p>\n<p>1. Mantener el v\u00ednculo, incluso con el oponente. El secreto para interrumpir un conflicto es crear o recrear un v\u00ednculo con la otra parte. \u201cNo tenemos que gustarnos mutuamente para crear un v\u00ednculo con alguien; solo necesitamos un objetivo en com\u00fan\u201d, aclara el consultor. La persona debe ser separada del problema y la relaci\u00f3n debe basarse en el respeto mutuo y la cooperaci\u00f3n.<\/p>\n<p>2. Establecer un di\u00e1logo y negociar. En todo momento, es importante mantener la conversaci\u00f3n sobre el tema en cuesti\u00f3n, enfocarse en un resultado positivo y continuar atento al objetivo com\u00fan. Es imperativo evitar ser hostil y agresivo. Es preciso invertir la energ\u00eda del cuerpo, de las emociones, del intelecto y del esp\u00edritu en establecer una negociaci\u00f3n genuina, productiva y comprometida de dos v\u00edas.<\/p>\n<p>3. Plantear un tema dif\u00edcil sin parecer agresivo u hostil. Debemos ser directos, tener respeto por el otro y siempre ayudar al pr\u00f3jimo que, as\u00ed, nos respetar\u00e1 tambi\u00e9n. \u201cEl momento oportuno tambi\u00e9n es importante: no ser\u00eda beneficioso plantear un tema dif\u00edcil cuando un colega se dirige al aeropuerto\u201d, comenta.<\/p>\n<p>4. Comprender la causa del conflicto. Para formar un di\u00e1logo que conduzca a la soluci\u00f3n del problema, es necesario comprender la ra\u00edz del mismo. Entre las razones m\u00e1s comunes para el desacuerdo se encuentran objetivos, intereses y valores diferentes entre las partes. Puede haber percepciones distintas del problema y tambi\u00e9n estilos de comunicaci\u00f3n desiguales. El poder, el estatus, la rivalidad, la inseguridad, la resistencia a los cambios y la confusi\u00f3n sobre las reglas tambi\u00e9n pueden generar divergencias. Es crucial determinar si el conflicto tiene que ver con intereses (que son m\u00e1s transitorios y superficiales, como renta o empleo) o necesidades (m\u00e1s b\u00e1sicas, como identidad o seguridad). \u201cLos conflictos que provocan p\u00e9rdidas relativas a necesidades pueden dejar grandes heridas por toda la vida\u201d.\u201d<\/p>\n<p>5. Usar la ley de la reciprocidad. Es la base de la cooperaci\u00f3n y la colaboraci\u00f3n: lo que das es lo que recibes. A las personas les cuesta mucho esto. El intercambio mutuo y la adaptaci\u00f3n interna permiten que dos individuos est\u00e9n sincronizados e interconectados en cuanto a sus respectivos estados internos. Por lo tanto, un recurso poderoso en cualquier tipo de disputa es la empat\u00eda hacia los sentimientos y las opiniones de los dem\u00e1s. Esta actitud nos permite hacer las concesiones correctas en el momento oportuno. Cuando cedemos algo, esperamos una buena respuesta de la otra parte. Y, cuando notamos que nos han hecho concesiones, debemos hacer lo mismo.<\/p>\n<p>6. Construir una relaci\u00f3n positiva. Una vez que se ha establecido un v\u00ednculo, debemos fortalecer la relaci\u00f3n y perseguir nuestros objetivos. Necesitamos equilibrar la raz\u00f3n con la emoci\u00f3n. Debemos comprender el punto de vista del otro, sin importar si estamos de acuerdo con \u00e9l o no. \u201cCuanto m\u00e1s eficaz sea la comunicaci\u00f3n de nuestras diferencias y de las \u00e1reas de acuerdo, m\u00e1s entenderemos las preocupaciones del otro y mayores ser\u00e1n las posibilidades de llegar a un acuerdo que satisfaga a ambas partes\u201d, concluye Kohlrieser.<\/p>\n<p>Las caracter\u00edsticas y los casos de \u00e9xito de la gesti\u00f3n familiar ser\u00e1n algunos de los temas que guiar\u00e1n el HSM Family Business Forum. El evento tendr\u00e1 lugar los d\u00edas 17 y 18 de abril y reunir\u00e1 a expertos en la materia para analizar las especificidades de los modelos de empresa familiar. Entre los invitados que ya han aparecido en los informes de prensa del evento se encuentra la presidenta de Dudalina, S\u00f4nia Hess de Souza. Ella hablar\u00e1 de la historia de la empresa, que cuenta con 16 hermanos al frente. La prueba del \u00e9xito de la empresa familiar son los n\u00fameros. Seg\u00fan un art\u00edculo de HSM, hay 1.700 empleados directos, 3,5 millones de prendas producidas al a\u00f1o y 3.000 puntos de venta. Otra de las estrellas del evento es George Kohlrieser, doctor en psicolog\u00eda. Especialista en resoluci\u00f3n de conflictos y negociaci\u00f3n con rehenes, tambi\u00e9n imparte clases sobre liderazgo en la empresa familiar y defiende que los conflictos, bien gestionados, pueden traer buenos resultados para las empresas, sus directivos y equipos.Saber m\u00e1sVea las seis habilidades de resoluci\u00f3n de conflictos defendidas por George Kohlrieser, seg\u00fan un informe de HSM.Com:1. Crear y mantener un v\u00ednculo, incluso con los jefes. Crear y mantener un v\u00ednculo, incluso con la oposici\u00f3n. El secreto para detener un conflicto es crear o recrear un v\u00ednculo con la otra parte. \u201cNo hace falta que alguien te caiga bien para crear un v\u00ednculo con \u00e9l; basta con tener un objetivo com\u00fan\u201d, explica el consultor. Hay que separar a la persona del problema y basar la relaci\u00f3n en el respeto mutuo y la cooperaci\u00f3n.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18587 size-full\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png\" alt=\"Software de gesti\u00f3n estrat\u00e9gica\" width=\"600\" height=\"150\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Las caracter\u00edsticas y casos de \u00e9xito en la gesti\u00f3n familiar ser\u00e1n algunos de los temas que guiar\u00e1n el Foro HSM Empresa Familiar.<\/p>","protected":false},"author":10,"featured_media":17434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1167],"class_list":["post-17436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.7) - 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