{"id":17427,"date":"2013-08-07T22:34:03","date_gmt":"2013-08-07T22:34:03","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/a-boa-conducao-da-estrategia\/"},"modified":"2026-04-16T14:43:41","modified_gmt":"2026-04-16T17:43:41","slug":"la-buena-conduccion-de-la-estrategia","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/a-boa-conducao-da-estrategia\/","title":{"rendered":"Buena gesti\u00f3n de la estrategia"},"content":{"rendered":"<p>Algunos errores cometidos por las empresas, a pesar de rozar la inocencia, son los principales obst\u00e1culos para no alcanzar los <a title=\"La importancia de compartir la estrategia\" href=\"https:\/\/actiosoftware.com\/a-importancia-de-compartilhar-a-estrategia\/\">resultados<\/a> esperados. Esa es la opini\u00f3n defendida por el especialista Lawrence Hrebiniak en un art\u00edculo del Portal HSM que anuncia el Foro HSM Estrategia 2012, programado para finales de mayo. El profesor de la Wharton School tiene una larga trayectoria acad\u00e9mica de estudios en las \u00e1reas de ejecuci\u00f3n estrat\u00e9gica, dise\u00f1o organizacional y adaptaci\u00f3n estrat\u00e9gica.<\/p>\n<p>El tema de la conferencia del experto durante el evento ser\u00e1 \u201cTransformando la Estrategia en Resultados: el Camino a una Ejecuci\u00f3n Exitosa\u201d. Con un extenso conocimiento sobre el tema, comenta, en el reportaje previo de HSM.Com, algunos errores estrat\u00e9gicos evitables y cometidos no solo en las peque\u00f1as empresas, sino tambi\u00e9n por algunos gigantes mundiales. El profesor, incluso, analiza los problemas de imagen recientemente enfrentados por Toyota y defiende, sobre todo, una visi\u00f3n global de los factores involucrados en la consecuci\u00f3n de los mejores resultados.<\/p>\n<p>El principal desliz mencionado por Hrebiniak en el an\u00e1lisis del caso Toyota fue el mantenimiento de un enfoque \u00fanico en la participaci\u00f3n de mercado y el liderazgo en ventas; lo que hizo que la empresa perdiera de vista otras importantes cuestiones estrat\u00e9gicas y operativas. El hecho, como bien se\u00f1ala Lawrence Hrebiniak, es que estos otros requisitos dejados de lado tienen una relaci\u00f3n de interdependencia para hacer viable la consecuci\u00f3n del objetivo primordial.<\/p>\n<p>Como consecuencia de tal actitud, medidas de generaci\u00f3n <a title=\"La importancia de compartir la estrategia\" href=\"https:\/\/actiosoftware.com\/a-importancia-de-compartilhar-a-estrategia\/\">compromiso<\/a> y la respuesta es que las organizaciones no recibieron la atenci\u00f3n debida. \u201cEl sistema de ejecuci\u00f3n no estar\u00e1 completo si no hay alg\u00fan medio para lograr la congruencia de objetivos entre el individuo y la organizaci\u00f3n, de manera que las personas asuman las metas de la empresa. La ejecuci\u00f3n no funcionar\u00e1 si nadie paga el precio del fracaso. Entonces, el desarrollo de incentivos y medios de control que generan retroalimentaci\u00f3n es muy necesario\u201d, afirma el profesor, de acuerdo con el reportaje.<\/p>\n<p>En el caso espec\u00edfico de Toyota, Lawrence Hrebiniak ejemplifica la falta de atenci\u00f3n a relaciones claras de causa y efecto. \u201cEn 2005, hubo m\u00e1s autom\u00f3viles Toyota en revisi\u00f3n que autom\u00f3viles vendidos en Estados Unidos. El problema en los aceleradores, que tuvo una enorme repercusi\u00f3n en los medios en 2010, ya hab\u00eda aparecido en 2007 y 2008. Aun as\u00ed, la empresa ignor\u00f3 o neg\u00f3 lo que estaba sucediendo\u201d, dice. Es decir, como advierte Hrebiniak, sin afrontar cuestiones determinantes para la <a title=\"El camino para entregar la estrategia\" href=\"https:\/\/actiosoftware.com\/o-caminho-para-entregar-a-estrategia\/\">ejecuci\u00f3n<\/a> de la estrategia, el resultado ciertamente estar\u00e1 comprometido y esta conciencia es fundamental para alcanzar los <a title=\"Desarrollar la madurez en la gesti\u00f3n estrat\u00e9gica.\" href=\"https:\/\/actiosoftware.com\/desenvolvendo-maturidade-em-gestao-estrategica\/\">metas planificadas<\/a>.<\/p>\n<p>Con informaci\u00f3n del Portal HSM<\/p>","protected":false},"excerpt":{"rendered":"<p>Algunos errores cometidos por las empresas, pese a rozar la inocencia, son los principales obst\u00e1culos para no conseguir los resultados esperados<\/p>","protected":false},"author":22,"featured_media":17425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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