{"id":17334,"date":"2013-10-31T13:03:26","date_gmt":"2013-10-31T13:03:26","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/gestao-estrategica-em-pmes\/"},"modified":"2026-02-24T15:00:05","modified_gmt":"2026-02-24T18:00:05","slug":"gestion-estrategica-en-las-pyme","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/gestao-estrategica-em-pmes\/","title":{"rendered":"Gesti\u00f3n estrat\u00e9gica en las PYME"},"content":{"rendered":"

Con la misi\u00f3n de \"mejorar la competitividad de nuestros clientes a trav\u00e9s de la sistematizaci\u00f3n \u00a0de metodolog\u00edas de gesti\u00f3n aplicados a la capa estrat\u00e9gica de las organizaciones p\u00fablicas y privadas, teniendo en cuenta la perspectiva y las necesidades de los usuarios\", Actio lanza al mercado el concepto de bases administradas, para satisfacer \u00a0tambi\u00e9n el mercado de la Micro y Peque\u00f1a Empresa. La Base Administrada \u00a0consiste en un nuevo tipo de alianza que ofrece Stratec \u00a0al mercado de consultor\u00eda de estrategia. A\u00f1adiendo \u00a0a \u00a0esta alianza, el consultor de \u00a0PYME que puede utilizar el software el Tune by Actio como herramienta para la gesti\u00f3n y seguimiento de los trabajos de planificaci\u00f3n estrat\u00e9gica desarrollada con todos sus clientes en una misma \u00a0base de producci\u00f3n. Todo esto a un costo mensual muy asequible.<\/p>\n

Brasil ten\u00eda 4.918.370 empresas activas en 2002, con 93,6% microempresas; 5.6%, peque\u00f1as;0.5% medianas y \u00a0grandes;0,3%, \u00a0Seg\u00fan las investigaciones de SEBRAE * en 2011, las empresas ya est\u00e1n 6.385.814, el 99% de las PYMEs .Dentro de las PYMEs, el \u00a093.3% son as microempresas \u00a0y el 5,7% son peque\u00f1as empresas. Las PYME est\u00e1n m\u00e1s concentrados en las \u00e1reas de comercio y servicios, \u00e1reas que requieren planificaci\u00f3n estrat\u00e9gica continua.<\/span><\/p>\n

Seg\u00fan Guilherme Barbassa, CEO de Actio, el objetivo de esta nueva pol\u00edtica es poder facilitar el uso del software para las PYMEs, ya que en este modelo, el costo de implementaci\u00f3n de software se reduce en un 80% y permite a la empresa pueda trabajar en software con pocas licencias. \"En realidad, hay dos puntos que impiden o dificultan el uso del software en las empresas: el precio, es decir, el costo m\u00ednimo de implementaci\u00f3n, ya que a menudo esto es ya superior a la capacidad m\u00ednima de las PYME \u00a0y los conocimientos necesarios por la empresa para hacer que el m\u00e9todo funcione. En general, las PYME carecen de los conocimientos de la metodolog\u00eda de gesti\u00f3n estrat\u00e9gica y no asignan muchas horas \/ hombre para hacer que la metodolog\u00eda funcione hasta que se convierte en la cultura organizacional. Estos dos factores combinados, hicieron que este mercado quede sin ser tratado \", explica.<\/span><\/p>\n

Sol S\u00e1nchez, Gerente de alianzas Actio, dice que el mayor desaf\u00edo en el trabajo de consultor\u00eda es obtener informaci\u00f3n estrat\u00e9gica en todos los clientes. Esta tarea demanda tiempo de copilar, digitar, an\u00e1lisis e intercambio de datos y la mayor\u00eda de las veces , el tiempo entre la recolecci\u00f3n y an\u00e1lisis de informaci\u00f3n es demasiado largo. En consecuencia, este retraso reduce el tiempo de reacci\u00f3n, impide la toma de decisiones y evita cualquier cambio del rumbo para cambiar una situaci\u00f3n desfavorable. \"Utilizando el software, adem\u00e1s de \u00a0optimizar el tiempo del seguimiento y la gesti\u00f3n de la planificaci\u00f3n estrat\u00e9gica de sus clientes \u00a0el consultor tiene muchos otros beneficios , tales como : poder hacer \u00a0el acompa\u00f1amiento \u00a0de desempe\u00f1o empresarial y la ejecuci\u00f3n de estrategia de la empresa, el seguimiento de los objetivos corporativos de la empresa, proyectos y objetivos desplegados hasta el nivel operativo, poder hacer el re planeamiento cuando sea necesario , ya que es compatible con el m\u00e9todo PHVA , para \u00a0promover una cultura de gesti\u00f3n orientada a resultados, la transparencia para el rendimiento y la alineaci\u00f3n de todo el equipo , desde la sala de juntas hasta la operaci\u00f3n en torno a la estrategia y los objetivos generales establecidos , adem\u00e1s de utilizar un sistema de adhesi\u00f3n a las metodolog\u00edas BSC, GPD, VBM\", enfatiza.<\/span><\/p>\n

Barbassa explica que para la primera fase del proyecto se seleccion\u00f3 a algunos socios de Stratec que ya operaban en este mercado. \"Los consultores que ten\u00edan credibilidad y experiencia demostrada con PYME recibieron formaci\u00f3n sobre el software, recibieron formaci\u00f3n y se les entreg\u00f3 una base de datos en blanco para que la configuraran. La base de datos queda a nombre del consultor y dentro de ella introducen la informaci\u00f3n de sus clientes. Pueden poner varias empresas en la misma base de datos y esto reduce el coste de la licencia por empresa y el n\u00famero m\u00ednimo de licencias necesarias para implantar el software. Pero cada cliente s\u00f3lo ve su propia informaci\u00f3n\", subraya. Barbassa explica que el consultor puede ofrecer el sistema como un servicio, en el que a\u00f1ade las horas mensuales de consultor\u00eda, los conocimientos necesarios que faltan en este mercado y la herramienta, llenando las lagunas que exist\u00edan hasta entonces.<\/span><\/p>\n

Renan Chagas, Director de Grow Up Consultor\u00eda y Gesti\u00f3n Empresarial, es uno de los Partners \u00a0de Actio \u00a0de esta iniciativa y uno de los creadores del proyecto. \"Hablando con Barbassa, pensamos en c\u00f3mo pod\u00edamos ofrecer el software para los clientes m\u00e1s peque\u00f1os con un costo competitivo. Hoy \u00a0 la base administrada facilita enormemente la vida del cliente, especialmente las peque\u00f1as, ya que no tiene que comprometerse con la implementaci\u00f3n tanto, entregamos la base preparada para ello\", dice.<\/span><\/p>\n

Chagas, afirma, que el Tune by Actio, Software de Gesti\u00f3n Estrat\u00e9gica facilita enormemente el trabajo de planificaci\u00f3n estrat\u00e9gica y agrega un valor percibido por el cliente en el momento en que el consultor tambi\u00e9n proporciona una herramienta inform\u00e1tica. Los clientes ven la ventaja de trabajar con una herramienta que facilite la cuesti\u00f3n de los indicadores y proyectos. \"Estamos entrando en la Base administrada dentro de un producto Grow Up Esto agrega valor a mi trabajo. Soy un fan del software \", dice. <\/span><\/p>\n

Sol S\u00e1nchez tambi\u00e9n subraya que la \u00fanica forma de evitar los ataques predatorios de otras empresas es contar con un plan estrat\u00e9gico bien dise\u00f1ado que permita cambios r\u00e1pidos de direcci\u00f3n para mantenerse a la altura de la velocidad del mercado. \"Ah\u00ed es donde entra en juego el consultor asociado. Los consultores que utilizan el software de GE de forma continua y eficiente tienen m\u00e1s posibilidades de desarrollar casos de \u00e9xito y lograr resultados positivos con sus clientes\", afirma.<\/span><\/p>\n

Barbassa tambi\u00e9n subraya que Stratec est\u00e1 abierta a nuevas colaboraciones y que cualquier interesado puede ponerse en contacto con Sol en sol.sanchez@actiosoftware.com.<\/span><\/p>\n

\"Software<\/p>\n

Fuentes:<\/span>\u00a0<\/span><\/em><\/p>\n

Anuario de Trabajo de la Micro y Peque\u00f1a Empresa. En 2011. Disponible en: http:\/\/bis.sebrae.com.br\/GestorRepositorio\/ARQUIVOS_CHRONUS\/bds\/bds.nsf\/8cb2d324ffde890ece700a5fb073c4da\/$File\/4246.pdf<\/em><\/p>\n

Diario del Senado, Brasilia: Senado de 13 de noviembre 2006, p. 4) Disponible en: http:\/\/www.viniciuscouto.com\/site\/a-importancia-da-gestao-estrategica-para-empresas-de-pequeno-porte\/<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Stratec lanza sistema de gesti\u00f3n estrat\u00e9gica accesible para Peque\u00f1as y Microempresas en alianza con consultoras.<\/p>","protected":false},"author":22,"featured_media":17333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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