{"id":17323,"date":"2014-01-14T18:11:19","date_gmt":"2014-01-14T18:11:19","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/bsc-automatizado\/"},"modified":"2026-04-16T15:24:19","modified_gmt":"2026-04-16T18:24:19","slug":"bsc-en-la-industria","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/bsc-automatizado\/","title":{"rendered":"Ventajas del BSC en los sistemas automatizados"},"content":{"rendered":"

En el entorno competitivo y de excelencia empresarial de hoy en d\u00eda, los gerentes tienen el reto de mantener la informaci\u00f3n estrat\u00e9gica de la empresa actualizada y con un f\u00e1cil acceso, a fin de garantizar la asertividad y la rapidez en la toma de decisiones.<\/p>\n\n\n\n

BSC Software - Cuadro de mando integral<\/h4>\n\n\n\n

Para ello, se necesita una metodolog\u00eda de gesti\u00f3n que ayude a la tarea de los directivos. En este contexto, el Cuadro de mando integral<\/strong> es una herramienta muy popular, creada por los profesores de la Harvard Business School, Robert Kaplan y David Norton, en 1992. Desde su creaci\u00f3n, esta metodolog\u00eda de gesti\u00f3n ha sido ampliamente utilizada en corporaciones de todo el mundo, bas\u00e1ndose en un modelo de evaluaci\u00f3n empresarial, que desarrolla la gesti\u00f3n estrat\u00e9gica como un todo en la organizaci\u00f3n. El BSC abarca desde la visi\u00f3n de la empresa, a partir de la cual se crean los factores cr\u00edticos de \u00e9xito, indicadores de desempe\u00f1o, la definici\u00f3n de metas y la medici\u00f3n de resultados en las \u00e1reas principales de la organizaci\u00f3n, proporcionando al gestor una visi\u00f3n amplia de su negocio y posibilitando a la empresa definir qu\u00e9 caminos debe recorrer para implementar la estrategia.<\/p>\n\n\n\n

Seg\u00fan Guilherme Barbassa, Director Ejecutivo de Actio, una de las diferencias clave de la metodolog\u00eda BSC para la gesti\u00f3n estrat\u00e9gica de una organizaci\u00f3n, es el hecho de que la estructura del Cuadro de Mando Integral contempla los objetivos estrat\u00e9gicos de la empresa en relaci\u00f3n con la causa-efecto y las perspectivas del negocio. \"Estas perspectivas t\u00edpicamente son: requerimientos financieros, de clientes y de mercado, procesos internos, as\u00ed como aprendizaje y crecimiento\", coment\u00f3 Barbassa.<\/p>\n\n\n\n

Seg\u00fan Kaplan y Norton (1997, p. 25), el Balanced Scorecard traduce el equilibrio entre los objetivos de corto y largo plazo, entre las medidas financieras y no financieras, entre los indicadores de las tendencias y eventos. Tambi\u00e9n, entre las perspectivas internas y externas de desempe\u00f1o.<\/p>\n\n\n\n

Gestionar tanta informaci\u00f3n requiere organizaci\u00f3n y sentido pr\u00e1ctico. Disponer de un sistema automatizado que proporcione datos precisos, compilados y en forma de gr\u00e1ficos u hojas de c\u00e1lculo para facilitar el an\u00e1lisis, es un elemento diferenciador para quienes buscan el \u00e9xito empresarial.<\/p>\n\n\n\n

El uso de un software que organiza la ejecuci\u00f3n del BSC facilita la vinculaci\u00f3n y an\u00e1lisis de la relaci\u00f3n causa y efecto entre los objetivos estrat\u00e9gicos. \"Usando el Tune by Actio, el administrador puede navegar a lo largo de esa l\u00ednea de relaci\u00f3n de causa y efecto entre los objetivos y los indicadores, lo que permite un an\u00e1lisis m\u00e1s preciso de la informaci\u00f3n\", coment\u00f3 Barbassa. Tambi\u00e9n el Director de Stratec se\u00f1al\u00f3 que el BSC, adem\u00e1s de ser una metodolog\u00eda de gesti\u00f3n estrat\u00e9gica, tiene pr\u00e1cticas que ayudan a la estrategia de comunicaci\u00f3n dentro de la organizaci\u00f3n. La automatizaci\u00f3n de esta metodolog\u00eda, por tanto, tiene que cumplir con este prop\u00f3sito. \"Cuando se trabaja con un software que hace que los gerentes se involucren m\u00e1s con la gesti\u00f3n estrat\u00e9gica y ofrece mapas estrat\u00e9gicos de an\u00e1lisis que facilitan la comunicaci\u00f3n de datos, se puede decir que se est\u00e1 utilizando la herramienta principal de la metodolog\u00eda BSC, o es decir, se est\u00e1 realizando la comunicaci\u00f3n de la ejecuci\u00f3n de la estrategia. Adem\u00e1s, el seguimiento de la ejecuci\u00f3n tambi\u00e9n es hecha por el software, involucrando a todos en la organizaci\u00f3n en torno a la estrategia de la compa\u00f1\u00eda\", concluye Barbassa.<\/p>\n\n\n\n

Para conocer m\u00e1s sobre el Tune by Actio, solicita una presentaci\u00f3n.<\/p>\n\n\n\n

\"Software<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Fuentes:<\/strong>
NORTON, David y KAPLAN, Robert. Balanced Scorecard - Strategy in Action; 1997, 344 p.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Descubre las ventajas de aplicar la metodolog\u00eda BSC en sistemas automatizados para optimizar tu gesti\u00f3n estrat\u00e9gica.<\/p>","protected":false},"author":22,"featured_media":17322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[580],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outros","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"\nVantagens do BSC em sistemas automatizados - 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