{"id":17321,"date":"2014-01-14T20:02:31","date_gmt":"2014-01-14T20:02:31","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/a-arte-de-comparar-benchmarking\/"},"modified":"2026-02-24T15:08:13","modified_gmt":"2026-02-24T18:08:13","slug":"evaluacion-comparativa-gestion-estrategica","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/a-arte-de-comparar-benchmarking\/","title":{"rendered":"La evaluaci\u00f3n comparativa en la gesti\u00f3n estrat\u00e9gica"},"content":{"rendered":"<p>En el mundo de los negocios, estar al tanto de lo que sucede en el mercado, ver c\u00f3mo otras empresas se est\u00e1n comportando, observan innovaciones, e incluso los problemas que otras empresas est\u00e1n experimentando, sirven como lecciones para nosotros para hacer crecer nuestro negocio. Esta es la inteligencia de mercado. Hacer comparaciones con el objetivo de aprendizaje es una pr\u00e1ctica saludable y recomendado por muchos expertos en la gesti\u00f3n. Esta pr\u00e1ctica, cuando se hace correctamente y de manera sistem\u00e1tica, se conoce como <strong>evaluaci\u00f3n comparativa<\/strong>.<\/p>\n\n\n\n<p>El Benchmarking tambi\u00e9n se puede realizar internamente comparando \u00e1reas y departamentos con el fin de mejorar los procesos internos. Seg\u00fan Priscilla Nogueira, directora de alianzas estrat\u00e9gicas de Actio, el d\u00eda a d\u00eda del negocio, las empresas deben comparar su rendimiento con otras empresas o internamente entre departamentos o \u00e1reas, a fin de evaluar su grado de competitividad, ya que, para analizar en profundidad las diferencias de rendimiento y sus or\u00edgenes, pueden identificar oportunidades de mejora, y por lo tanto mejorar el posicionamiento de la organizaci\u00f3n.<br>Sin embargo, no siempre es f\u00e1cil de aplicar este proceso hasta la obtenci\u00f3n de informaci\u00f3n sobre la competencia o de otras \u00e1reas que no siempre es posible, es necesario con fiabilidad de los datos, organizarlos con el fin de facilitar el an\u00e1lisis y transformar la informaci\u00f3n en las ganancias reales para la empresa.<\/p>\n\n\n\n<p>Seg\u00fan Priscila, los principales obst\u00e1culos para la sistematizaci\u00f3n del Benchmarking, tanto externos como internos, es obtener los datos, la nivelaci\u00f3n y la fiabilidad de las medidas utilizadas, tabulaci\u00f3n y an\u00e1lisis de los datos, adem\u00e1s de la continuidad de las acciones. \u201cObtener datos de las empresas no siempre es f\u00e1cil. Algunos datos se publican de acuerdo con las leyes vigentes o en respuesta a la demanda de los accionistas, pero no siempre los datos que las organizaciones que quieren comparar se encuentran disponibles para consulta gratuita \", dice. Priscilla tambi\u00e9n resalta\u00a0 en que es necesario garantizar que los datos se han calculados sobre la mismas bases, es decir, es necesario comprender la forma en que se calcularon. \"A pesar de que se presentan bajo la misma denominaci\u00f3n, los indicadores pueden calcularse de forma diferente a partir de una compa\u00f1\u00eda a otra, creando dificultades para el an\u00e1lisis. Incluso internamente, si el c\u00e1lculo de los indicadores no es sistem\u00e1tica, pueden surgir diferencias en su f\u00f3rmula de c\u00e1lculo, lo que invalida las comparaciones \", advierte.<\/p>\n\n\n\n<p>Ella tambi\u00e9n comenta que no basta\u00a0 s\u00f3lo con recoger datos, comparar, y no internalizar el conocimiento a favor de los resultados. \"El Benchmarking no debe pegarse a la comparaci\u00f3n, pero la incorporaci\u00f3n de los conocimientos con miras a un posicionamiento estrat\u00e9gico sostenible y diferenciado. Sin esto, El Benchmarking se convierte en un costo, y tiende a ser interrumpido por la organizaci\u00f3n \", advierte.<\/p>\n\n\n\n<p>El software Tune by Actio presenta un nuevo componente de Benchmarking, que permite el an\u00e1lisis comparativo de los indicadores para la identificaci\u00f3n de las mejores pr\u00e1cticas. El componente puede ser utilizado para benchmarking internos y externos. Con esta nueva instalaci\u00f3n, los franquiciadores, las empresas con f\u00e1bricas individuales, cadenas minoristas, redes de hospitales, escuelas, y muchos otros, pueden beneficiarse del Benchmarking, la adquisici\u00f3n de nuevos conocimientos y alcanzar nuevos niveles de rendimiento, el fortalecimiento de su posicionamiento estrat\u00e9gico. \"Tambi\u00e9n estamos estructurados, junto con nuestros socios, para apoyar la internalizaci\u00f3n de los conocimientos adquiridos a trav\u00e9s del Benchmarking,\" a\u00f1adi\u00f3 Priscilla.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"150\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png\" alt=\"Software de gesti\u00f3n estrat\u00e9gica\" class=\"wp-image-18587\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Nuevo componente en el software Tune by Actio, te permite utilizar el m\u00e9todo comparativo para adquirir informaci\u00f3n valiosa para tu empresa.<\/p>","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17321","post","type-post","status-publish","format-standard","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - 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