{"id":17312,"date":"2014-02-25T18:59:15","date_gmt":"2014-02-25T18:59:15","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/stratec-chega-ao-mexico\/"},"modified":"2026-04-16T15:24:10","modified_gmt":"2026-04-16T18:24:10","slug":"stratec-llega-a-mexico","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/stratec-chega-ao-mexico\/","title":{"rendered":"Stratec llega a M\u00e9xico"},"content":{"rendered":"<h2>Siguiendo el proceso de <strong>internacionalizaci\u00f3n<\/strong> de la empresa, M\u00e9xico es el segundo pa\u00eds en recibir el software de GE<\/h2>\n<p>De acuerdo con el proyecto de <strong>internacionalizaci\u00f3n<\/strong> de Actio en Am\u00e9rica Latina, la compa\u00f1\u00eda ha expandido sus actividades a M\u00e9xico. En julio de 2013, el producto insignia de la compa\u00f1\u00eda de software de <strong>Gesti\u00f3n Estrategica<\/strong>el principal producto de la empresa, se present\u00f3 en el <a title=\"GE Software llega a Colombia\" href=\"https:\/\/actiosoftware.com\/es\/blog\/software-ge-llega-a-colombia\/\">Mercado colombiano<\/a>, el cual ha tenido gran aceptaci\u00f3n.<\/p>\n<p>Seg\u00fan Karen Echeverr\u00eda, Gerente de Operaciones en M\u00e9xico, las perspectivas de la introducci\u00f3n del <strong>Gesti\u00f3n Estrategica<\/strong> en el mercado mexicano de software son muy atractivas. \u201cEn los \u00faltimos a\u00f1os, las empresas han mostrado inter\u00e9s en la sistematizaci\u00f3n de sus procesos, <strong>estrategias<\/strong> y en poner en pr\u00e1ctica las herramientas necesarias para garantizar su funcionamiento y para asegurar la calidad de los productos y servicios que ofrecen\u201d, coment\u00f3.<\/p>\n<p>Guilherme Barbassa, Director Ejecutivo de Actio, tambi\u00e9n est\u00e1 entusiasmado con las nuevas oportunidades para el software de GE. \"Mis expectativas son las mejores. Tenemos contactos con algunas empresas y M\u00e9xico es un mercado que demanda este tipo de soluci\u00f3n. Nuestro software, al parecer, se ajusta a la necesidad que observamos en dicho pa\u00eds\u201d, se\u00f1al\u00f3.<\/p>\n<p>Estar cerca de la econom\u00eda estadounidense tambi\u00e9n es un reto, seg\u00fan Karen.  Comenta que muchas empresas han estado buscando soluciones fuera de M\u00e9xico y EE.UU. es un mercado competitivo. Sin embargo, considera que esta amenaza puede ser compensada por las oportunidades identificadas en el sector gubernamental del pa\u00eds, que es un gran nicho y requiere seguimiento en la implementaci\u00f3n de su estrategia. \"Creo que el producto tendr\u00e1 muy buena acogida, en primer lugar por las caracter\u00edsticas del software de GE y en segundo lugar porque ofrece grandes ventajas frente a otras herramientas. Durante las primeras semanas de su introducci\u00f3n en M\u00e9xico, algunas consultoras coincidieron en que la herramienta es muy completa y responde a las necesidades del mercado en este rubro\", afirma.<\/p>\n<p>Barbassa sigue confiando. \u201cEsperamos satisfacer una demanda que ya existe en este mercado. Como nuestro software ahora est\u00e1 disponible en espa\u00f1ol, estamos preparados\u201d, dice.<\/p>\n<p>En esta primera fase, Karen ser\u00e1 responsable de consolidar la operaci\u00f3n de Actio en M\u00e9xico y construir fuertes canales de comercializaci\u00f3n para hacer frente a m\u00e1s empresas con un producto de alta calidad. \"Tambi\u00e9n asegurar\u00e9 que\u00a0 nuestro software sea una herramienta esencial para la implementaci\u00f3n de la <strong>estrategia<\/strong> y el logro de resultados para las empresas que utilicen nuestro producto.\"<\/p>\n<p>Seg\u00fan Guilherme Barbassa, la internacionalizaci\u00f3n de Actio apenas comienza. El siguiente objetivo durante el segundo semestre de 2014 es consolidar la empresa en Argentina para hacer frente a los mercados de Estados Unidos y Canad\u00e1.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18587 size-full\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png\" alt=\"Software de gesti\u00f3n estrat\u00e9gica\" width=\"600\" height=\"150\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Stratec: Tras el proceso de internacionalizaci\u00f3n de la empresa, M\u00e9xico ser\u00e1 el segundo pa\u00eds en recibir el software de GE.<\/p>","protected":false},"author":22,"featured_media":17311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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