{"id":17310,"date":"2014-02-26T12:35:17","date_gmt":"2014-02-26T12:35:17","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/gestao-estrategica-eua-e-canada-x-brasil\/"},"modified":"2026-04-16T15:24:10","modified_gmt":"2026-04-16T18:24:10","slug":"gestion-estrategica-ee-uu-y-canada-x-brasil","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/gestao-estrategica-eua-e-canada-x-brasil\/","title":{"rendered":"Gesti\u00f3n estrat\u00e9gica: EE.UU. y Canad\u00e1 x Brasil"},"content":{"rendered":"<p>En cada pa\u00eds, las empresas tienen su manera de gestionar los negocios, definir sus estrategias y hacerles seguimiento. En Am\u00e9rica del Norte, principalmente en Estados Unidos y Canad\u00e1, la gesti\u00f3n que se hace en las organizaciones suele ser diferente de la gesti\u00f3n realizada en Brasil, comenzando por el <strong>planificaci\u00f3n estrat\u00e9gica<\/strong>. Sin embargo, se observa un cambio de perspectiva, donde los brasile\u00f1os pueden aprender de los norteamericanos y canadienses y viceversa.<\/p>\n<p>Seg\u00fan Riberto Ara\u00fajo, socio consultor de PRIMVS, los especialistas en Cultura Nacional y Organizacional afirman que la administraci\u00f3n, aunque es una ciencia objetiva, est\u00e1 culturalmente condicionada. As\u00ed, el contexto en el que se ejerce la gesti\u00f3n de los negocios recibe influencia del medio, atribuyendo significados diferentes a la interpretaci\u00f3n de las oportunidades, de las amenazas, al uso de las metodolog\u00edas y herramientas de gesti\u00f3n y de la toma de decisi\u00f3n compartida.<\/p>\n<p>Guilherme Barbassa, director de Stratec, dice que en EE. UU. las empresas trabajan con un <strong>planificaci\u00f3n estrat\u00e9gica<\/strong> reflejado principalmente en el presupuesto. Ya en Brasil, las empresas de tama\u00f1o mediano no trabajan con un presupuesto muy estructurado; trabajan m\u00e1s con los resultados de rendimiento. \u201cClaro que eso es una tendencia, estas cosas no son mutuamente excluyentes. Hay empresas que trabajan con ambos m\u00e9todos, incluso de manera integrada\u201d, resalta el director.<\/p>\n<p>Ara\u00fajo llama la atenci\u00f3n sobre el hecho de que \u201clos gestores brasile\u00f1os necesitan aprender de estos pa\u00edses a valorar la planificaci\u00f3n y la toma de decisiones basada en hechos y datos, y no en \u2018corazonadas\u2019, en investigaci\u00f3n de mercado, por ejemplo, tanto en lo que respecta a la demanda como a la oferta\u201d. Seg\u00fan \u00e9l, es preciso apoyarse menos en la visi\u00f3n de cort\u00edsimo plazo y pensar el negocio en t\u00e9rminos sostenibles. \u201cOtro factor importante concierne a la tolerancia, a la incertidumbre y al inmediatismo de las decisiones, constancia de prop\u00f3sitos. Tendemos en Brasil a una visi\u00f3n de corto plazo y a elegir un h\u00e9roe organizacional, el apagafuegos, en detrimento del profesional que los previene, que planifica\u201d, comenta Ara\u00fajo.<\/p>\n<p>Sin embargo, en la visi\u00f3n del consultor, los brasile\u00f1os pueden ense\u00f1ar a los empresarios norteamericanos y canadienses a tener m\u00e1s flexibilidad en las relaciones entre pares, y con relaci\u00f3n a las pr\u00e1cticas de gesti\u00f3n a incorporar y gestionar los cambios con m\u00e1s agilidad.<\/p>\n<p>Barbassa cuenta que ha notado en los \u00faltimos 15 a\u00f1os un cambio en la cultura organizacional de las empresas norteamericanas y canadienses. \u201cEstas empresas han trabajado m\u00e1s con el seguimiento de la ejecuci\u00f3n de la estrategia y no solo con el presupuesto. Y por esto, ambos pa\u00edses est\u00e1n en la mira de Stratec para una nueva expansi\u00f3n internacional. \u201cTomando un impulso en este cambio, el software llenar\u00e1 la demanda de las empresas que buscan tambi\u00e9n acompa\u00f1ar la ejecuci\u00f3n de la estrategia adem\u00e1s del presupuesto\u201d, cuenta. Seg\u00fan Barbassa, existen otras empresas que ya ofrecen este servicio en Am\u00e9rica del Norte, pero desde una perspectiva diferente. \u201cNo encontramos un software con la misma propuesta que el nuestro en este mercado. Por eso, nuestra expectativa es que las ventas en EE. UU. superen r\u00e1pidamente nuestras ventas en Brasil\u201d, cuenta animado. De acuerdo con Barbassa, la previsi\u00f3n es comenzar a operar en Am\u00e9rica del Norte en 2015.<\/p>\n<p>E as pesquisas reiteram as previs\u00f5es otimistas. Segundo estudo realizado pelo Gartner Group, nos Estados Unidos e na Europa, anualmente, as empresas investem, em m\u00e9dia, 4% de sua receita em TI, ou seja, investem em tecnologias que possam facilitar o dia a dia das corpora\u00e7\u00f5es. No Brasil, em 2003, a m\u00e9dia de investimento foi de 4,9% do faturamento l\u00edquido, contra 1,3% registrado em 1988, segundo pesquisa realizada pela FGV-EASP.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18587 size-full\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png\" alt=\"Software de gesti\u00f3n estrat\u00e9gica\" width=\"600\" height=\"150\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Fuentes:<br \/>\nCARVALHO, T. C. M. B., Falta a governan\u00e7a de TI chamada, Dispon\u00edvel em: http:\/\/www.itweb.com.br\/noticias\/artigo.asp?id=50613. Publicado em: 28\/06\/2004. Acesso em 21\/02\/2014.<\/p>","protected":false},"excerpt":{"rendered":"<p>Comprender c\u00f3mo se hace la gesti\u00f3n estrat\u00e9gica en otros pa\u00edses puede ser una forma efectiva de aprender y valorar los modelos de gesti\u00f3n<\/p>","protected":false},"author":22,"featured_media":17309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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