{"id":17296,"date":"2013-12-11T18:31:56","date_gmt":"2013-12-11T18:31:56","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/?p=17296"},"modified":"2026-04-16T15:24:08","modified_gmt":"2026-04-16T18:24:08","slug":"empresa-familiar-estrategica","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/estrategica-empresa-familiar\/","title":{"rendered":"Gesti\u00f3n estrat\u00e9gica en una empresa familiar."},"content":{"rendered":"

Invertir en gesti\u00f3n estrat\u00e9gica es esencial para evitar problemas de relaci\u00f3n, sucesi\u00f3n de gerentes y mantener la prosperidad de los negocios.<\/h2>\n

Empresas familiares<\/strong> Enfrentan, entre los desaf\u00edos normales de toda organizaci\u00f3n, conflictos de relaciones profesionales y personales. Se observa que la cultura familiar interfiere directamente en la cultura de la empresa. Sin embargo, dependiendo de los valores sostenidos por la gerencia, el clima familiar puede ser un activo en los negocios si la familia gestiona la empresa con profesionalismo y estrategia.<\/p>\n

Una investigaci\u00f3n realizada por Price Waterhouse Coopers Global, con m\u00e1s de 2.000 empresas familiares en todo el mundo, muestra que estos emprendedores enfrentan algunos desaf\u00edos relacionados con la gobernanza junto con la difusi\u00f3n de los valores familiares. Estos factores influyen en la perpetuidad de los negocios y en la consolidaci\u00f3n de una empresa de \u00e9xito. Visto esto y la competitividad existente en el mercado, se hace necesario la inversi\u00f3n en una gesti\u00f3n estrat\u00e9gica para que toda la empresa se una en pro de planificar, gestionar, ejecutar, monitorear los objetivos estrat\u00e9gicos de la instituci\u00f3n y corregir cuando sea preciso. As\u00ed podr\u00e1 alcanzar los niveles de calidad y productividad exigidas por el mercado y por los clientes, garantizando su diferencial competitivo.<\/p>\n

Bergerson Joias e Rel\u00f3gios Ltda es una negocio familiar<\/strong> e d\u00e1 o exemplo na maneira como faz sua gest\u00e3o estrat\u00e9gica. A empresa come\u00e7ou suas atividades com Mois\u00e9s Bergerson, imigrante vindo da Pol\u00f4nia durante a Segunda Guerra Mundial, que instalou-se em Curitiba, enxergando um pa\u00eds cheio de possibilidades. Inicialmente come\u00e7ou no ramo da relojoaria e aos poucos foi crescendo e ampliando os neg\u00f3cios, comercializando tamb\u00e9m joias e marcas conceituadas como a Rolex. Hoje a Bergerson \u00e9 uma das cinco maiores joalherias do pa\u00eds, consagrada como sin\u00f4nimo de excel\u00eancia em joias. Segundo Renato Limas, controller da companhia, o segredo est\u00e1 em trabalhar com metas e ter uma ferramenta que acompanhe os resultados constantemente, no dia a dia.<\/p>\n

Adem\u00e1s de implementar pr\u00e1cticas de gesti\u00f3n estrat\u00e9gica, existen herramientas en el mercado que pueden auxiliar en el monitoreo de la gesti\u00f3n y en la organizaci\u00f3n y sistematizaci\u00f3n de la informaci\u00f3n, posibilitando una visi\u00f3n m\u00e1s amplia de la gesti\u00f3n de la empresa, economizando tiempo y aumentando la asertividad en la toma de decisiones. Es el caso del software Gesti\u00f3n Estrat\u00e9gica, de Stratec.<\/p>\n

A Bergerson utiliza o software GE da Stratec desde 2013 e j\u00e1 nota os benef\u00edcios. Segundo Limas, a rapidez de gera\u00e7\u00e3o de gr\u00e1ficos \u00e9 uma das vantagens. \u201cCom o software a gente pode ter a informa\u00e7\u00e3o de forma muito r\u00e1pida, quase instant\u00e2nea. Na pr\u00f3pria tela voc\u00ea consegue rodar posi\u00e7\u00f5es sem precisar montar nada espec\u00edfico\u201d, comenta. Limas argumenta que ver em um painel os indicadores chaves, proporciona maior conhecimento dos processos da empresa e isso possibilita os gestores a ter atitudes pr\u00f3\u2013ativas.<\/p>\n

Una negocio familiar<\/strong> con gesti\u00f3n basada en los principios y pr\u00e1cticas de gobierno corporativo, promueve un ambiente m\u00e1s eficiente y guiado por los principios de confianza y transparencia. Esto ampl\u00eda las posibilidades de captaci\u00f3n de recursos y apertura a nuevos mercados, generando crecimiento de los negocios con enfoque en la sucesi\u00f3n familiar.<\/p>\n

\"Software<\/p>\n

Fuentes:
\nhttp:\/\/bit.ly\/Sbmzm2<\/a>
\nhttp:\/\/bit.ly\/1fz85qm<\/a><\/p>\n

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Invertir en gesti\u00f3n estrat\u00e9gica es fundamental para evitar problemas de relaci\u00f3n y sucesi\u00f3n de directivos<\/p>","protected":false},"author":10,"featured_media":17295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1167],"class_list":["post-17296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-portugues"],"acf":[],"yoast_head":"\nGest\u00e3o estrat\u00e9gica em empresa familiar - 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