{"id":17288,"date":"2014-06-16T15:45:36","date_gmt":"2014-06-16T15:45:36","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/5-erros-planejamento-estrategico\/"},"modified":"2026-04-07T19:56:43","modified_gmt":"2026-04-07T22:56:43","slug":"5-errores-planeacion-estrategica","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/5-erros-planejamento-estrategico\/","title":{"rendered":"5 errores comunes en la planeaci\u00f3n estrat\u00e9gica"},"content":{"rendered":"<p>Para la construcci\u00f3n de la planeaci\u00f3n estrat\u00e9gica de la empresa, hay que considerar algunos factores esenciales, que cuando se descuidan, impactan negativamente la ejecuci\u00f3n y el mantenimiento de la estrategia de la empresa. Ellos son: la comunicaci\u00f3n, la supervisi\u00f3n, el establecimiento de metas y objetivos claros, la definici\u00f3n de la frecuencia de las reuniones estrat\u00e9gicas y la participaci\u00f3n en equipo. En este art\u00edculo vamos a analizar cada uno de ellos con la finalidad de que usted no cometa ninguno de estos errores en el momento de poner en pr\u00e1ctica la planeaci\u00f3n estrat\u00e9gica de tu empresa.<\/p>\n\n\n\n<p>En primer lugar debes entender los objetivos y metas de la empresa, es decir, donde se pretende llegar. M\u00e1s que saberlo, hay que difundir esta informaci\u00f3n en toda la empresa a fin de que todos los empleados puedan ser inspirados y quieran ser parte de este plan m\u00e1s grande. Comunicar la planeaci\u00f3n estrat\u00e9gica de manera clara y objetiva, con metas y acciones claramente definidas para toda la organizaci\u00f3n, promueve una cultura de crecimiento en conjunto, lo que permite la armonizaci\u00f3n entre los planes de los colaboradores, de manera personal y profesionalmente.<\/p>\n\n\n\n<p>Para comunicarse con eficacia, primero debemos definir muy bien las metas y objetivos. Uno de los errores m\u00e1s frecuentes en la propuesta de un plan estrat\u00e9gico es el momento de definici\u00f3n de la visi\u00f3n y misi\u00f3n de la empresa y los objetivos que se deben alcanzar. Es muy com\u00fan que en lugar de ampliar las posibilidades de negocio, las visiones dejan a la gente confundida y no crean la percepci\u00f3n de pertenencia. Para que una visi\u00f3n sea clara, tiene que tener una dimensi\u00f3n tangible con plazos espec\u00edficos, lo que refleja el prop\u00f3sito superior de los negocios, y en la que tiene previsto estar ah\u00ed en un momento determinado. La visi\u00f3n se utiliza para dividir los objetivos m\u00e1s peque\u00f1os, que a su vez se dividen en metas e indicadores que pueden medirse claramente.<\/p>\n\n\n\n<p>Con la divisi\u00f3n de la visi\u00f3n en metas m\u00e1s peque\u00f1as, que a su vez se dividen en objetivos, normalmente la planeaci\u00f3n estrat\u00e9gica genera un plan de acci\u00f3n lleno de actividades para cada \u00e1rea o equipo. Si no hay ning\u00fan r\u00edgido seguimiento de este plan de acci\u00f3n durante el a\u00f1o, llegan a fracasar. As\u00ed que le corresponde a los administradores establecer un programa de monitoreo de rutina del plan de acci\u00f3n para asegurar que ser\u00e1 cumplido.<\/p>\n\n\n\n<p>Adem\u00e1s del seguimiento de las metas con frecuencia, tambi\u00e9n se debe dar seguimiento a los indicadores, que son las subdivisiones m\u00e1s peque\u00f1as de la planeaci\u00f3n estrat\u00e9gica. Por ejemplo: La compa\u00f1\u00eda determin\u00f3 que quieren mejorar el servicio al cliente. El indicador es el promedio de quejas que el SAC recibe por mes. El objetivo es disminuir el n\u00famero de denuncias a la mitad para el pr\u00f3ximo semestre. Son los indicadores que permiten a los administradores realizar un seguimiento del progreso de las acciones de la empresa y tomar decisiones m\u00e1s asertivas y r\u00e1pidas si se encuentra con un obst\u00e1culo en el camino. As\u00ed que debe ser monitoreado constantemente y su estado debe ser comunicado en toda la empresa, como un medio de difusi\u00f3n de los resultados y la creaci\u00f3n de un sentido de responsabilidad colectiva de todo el equipo. Es un buen est\u00edmulo el reconocimiento e incentivos a las \u00e1reas que han logrado buenos resultados en el per\u00edodo.<\/p>\n\n\n\n<p>Y, por \u00faltimo, es un error bastante com\u00fan de las empresas realizar planeaci\u00f3n estrat\u00e9gica s\u00f3lo a nivel de la alta direcci\u00f3n de la empresa sin envolver al personal en la planeaci\u00f3n. Dejar de lado el equipo, especialmente los l\u00edderes de cada \u00e1rea en la creaci\u00f3n de la planeaci\u00f3n, no genera la sensaci\u00f3n de trabajar juntos, sino da una impresi\u00f3n de una orden jer\u00e1rquica, la cual no es favorable. Crear metas y objetivos en conjunto fortalecer\u00e1 su negocio y promover\u00e1 el compromiso con el bien com\u00fan de la empresa.<\/p>\n\n\n\n<p>Para no cometer errores, lo ideal es utilizar un sistema que automatice todos estos procesos y llevar a cabo la planeaci\u00f3n estrat\u00e9gica de una manera sistem\u00e1tica. El Software Gesti\u00f3n Estrat\u00e9gica de Actio posee tableros de control que facilitan la transmisi\u00f3n de informaci\u00f3n en paneles, ayudando a la implantaci\u00f3n de una cultura de la gesti\u00f3n a la vista en las empresas y la notificaci\u00f3n de resultados de una manera democr\u00e1tica. Adem\u00e1s, sostiene y organiza todos los objetivos, metas e indicadores de la organizaci\u00f3n de una manera sencilla y amigable, definiendo responsables de cada acci\u00f3n y ayudando a los gestores a tener una visi\u00f3n m\u00e1s clara de si una acci\u00f3n se retrasa o no se ha cumplido y por qu\u00e9. Tambi\u00e9n con el GE, las reuniones de seguimiento son mucho m\u00e1s simples, ya que toda la informaci\u00f3n est\u00e1 disponible en formatos f\u00e1ciles de interpretar y gr\u00e1ficos, permitiendo a los administradores tomar decisiones m\u00e1s asertivas y \u00e1giles, entre otros beneficios.<\/p>\n\n\n\n<p>Para conocer m\u00e1s sobre el Software de Gesti\u00f3n Estrat\u00e9gica, vea nuestros videos. Con los consejos anteriores, planifique y ejecute la planeaci\u00f3n estrat\u00e9gica en su empresa sin errores.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"150\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png\" alt=\"Software de gesti\u00f3n estrat\u00e9gica\" class=\"wp-image-18587\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>En el momento de poner en marcha la planeaci\u00f3n estrat\u00e9gica, es com\u00fan que los gerentes cometan algunos errores. Aprende cu\u00e1les son y c\u00f3mo evitarlos.<\/p>","protected":false},"author":10,"featured_media":17287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Conhe\u00e7a os 5 erros comuns no planejamento estrat\u00e9gico<\/title>\n<meta name=\"description\" content=\"Na hora de colocar o planejamento estrat\u00e9gico em pr\u00e1tica, \u00e9 comum que os gestores cometam alguns erros. Saiba quais s\u00e3o e como evit\u00e1-los.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actiosoftware.com\/es\/blog\/5-errores-planeacion-estrategica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 erros comuns no planejamento estrat\u00e9gico\" \/>\n<meta property=\"og:description\" content=\"Na hora de colocar o planejamento estrat\u00e9gico em pr\u00e1tica, \u00e9 comum que os gestores cometam alguns erros. Saiba quais s\u00e3o e como evit\u00e1-los.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actiosoftware.com\/es\/blog\/5-errores-planeacion-estrategica\/\" \/>\n<meta property=\"og:site_name\" content=\"Actio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/actiobrasil\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-16T15:45:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T22:56:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2014\/06\/5erros.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"260\" \/>\n\t<meta property=\"og:image:height\" content=\"283\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guilherme Barbassa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guilherme Barbassa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/5-erros-planejamento-estrategico\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/5-erros-planejamento-estrategico\\\/\"},\"author\":{\"name\":\"Guilherme Barbassa\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/cf23461d8ee5c5a8df7a56866d4ecf65\"},\"headline\":\"5 erros comuns no planejamento estrat\u00e9gico\",\"datePublished\":\"2014-06-16T15:45:36+00:00\",\"dateModified\":\"2026-04-07T22:56:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/5-erros-planejamento-estrategico\\\/\"},\"wordCount\":875,\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/5-erros-planejamento-estrategico\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2014\\\/06\\\/5erros.jpg\",\"articleSection\":[\"Estrat\u00e9gia e Performance\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/5-erros-planejamento-estrategico\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/5-erros-planejamento-estrategico\\\/\",\"name\":\"Conhe\u00e7a os 5 erros comuns no planejamento estrat\u00e9gico\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/5-erros-planejamento-estrategico\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/5-erros-planejamento-estrategico\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2014\\\/06\\\/5erros.jpg\",\"datePublished\":\"2014-06-16T15:45:36+00:00\",\"dateModified\":\"2026-04-07T22:56:43+00:00\",\"description\":\"Na hora de colocar o planejamento estrat\u00e9gico em pr\u00e1tica, \u00e9 comum que os gestores cometam alguns erros. 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