{"id":17284,"date":"2014-06-20T18:23:23","date_gmt":"2014-06-20T18:23:23","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/gestao-de-processos-no-e-commerce\/"},"modified":"2026-02-24T15:08:13","modified_gmt":"2026-02-24T18:08:13","slug":"gestion-procesos-comercio-electronico","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/gestao-de-processos-no-e-commerce\/","title":{"rendered":"Gesti\u00f3n de procesos en el Comercio Electr\u00f3nico"},"content":{"rendered":"<p>Con el desarrollo tecnol\u00f3gico y la popularizaci\u00f3n de Internet, las nuevas empresas fueron creadas en un entorno electr\u00f3nico y virtual. El surgimiento de este nuevo mercado muy lucrativo, ofrece un escaparate de productos a la mano de la computadora y elimina la necesidad de una tienda f\u00edsica para el servicio al cliente.<\/p>\n\n\n\n<p>Seg\u00fan una encuesta realizada por la consultora italiana Translated, Brasil en dos a\u00f1os ser\u00e1 el cuarto mercado m\u00e1s grande para el comercio electr\u00f3nico. Las empresas que se destacan en este escenario son actualmente parte del grupo B2W: Americanas.com, Submarino y Shoptime, ocupando el n\u00famero 15 en el ranking mundial de empresas de comercio electr\u00f3nico.<\/p>\n\n\n\n<p>Por ser una realidad relativamente nueva, muchas empresas que trabajan con el comercio electr\u00f3nico no siguen los modelos tradicionales de gesti\u00f3n, pero esto no exime de controlar los procesos y monitorear los resultados para garantizar el \u00e9xito al final del per\u00edodo. Si consideramos el grande volumen de ventas y operaciones realizadas en los mayores sitios de compras del mercado, se distingue la complejidad de los procesos y la importancia del seguimiento en relaci\u00f3n a la log\u00edstica y las metas en los procedimientos de venta y entrega de productos para mantener la satisfacci\u00f3n de los clientes y una buena imagen institucional en el medio virtual.<\/p>\n\n\n\n<p>En este contexto, es necesario hacer procesos e indicadores\u00a0 de la administraci\u00f3n de la l\u00ednea de productos, gesti\u00f3n de inventario, gesti\u00f3n de los elementos de tiempo de entrega, la log\u00edstica de distribuci\u00f3n de productos, la gesti\u00f3n de la satisfacci\u00f3n del cliente, el servicio r\u00e1pido, entre muchos otros.<\/p>\n\n\n\n<p>Controlar todo esto es m\u00e1s f\u00e1cil cuando se dispone de un sistema que automatiza toda la gesti\u00f3n del proceso, como el software&nbsp;<a title=\"Gesti\u00f3n Estrategica\" href=\"https:\/\/actiosoftware.com\/es\/produtos\/gestion-estrategica\/\">Gesti\u00f3n Estrategica<\/a> de Actio. Con esta herramienta, es posible observar las no conformidades en los procesos de compras, la entrega de productos, el nivel de satisfacci\u00f3n de los clientes, la eficacia del mantenimiento de existencias, la gesti\u00f3n de las actividades de los empleados, entre otros muchos indicadores que proporcionan a la empresa una mejora constante y garantizan una ventaja competitiva y una eficacia operativa.<\/p>\n\n\n\n<p>El grupo B2W es usuario del software de Gesti\u00f3n Estrat\u00e9gica, que adem\u00e1s de ser 100% web, automatiza el sistema de gesti\u00f3n y facilita la visualizaci\u00f3n de la informaci\u00f3n de negocios estrat\u00e9gicos y la comunicaci\u00f3n de los objetivos y resultados para toda la compa\u00f1\u00eda.<\/p>\n\n\n\n<p>Para Guilherme Barbassa, Director Ejecutivo de Actio, controlar todo eso se hace m\u00e1s f\u00e1cil cuando se tiene un sistema que automatiza todo el proceso de gesti\u00f3n, como el software de Gesti\u00f3n Estrat\u00e9gica de Actio. Con esta herramienta, se puede ver las faltas de conformidad en el proceso de compra, la entrega del producto, el nivel de satisfacci\u00f3n del cliente, la eficacia en el mantenimiento de inventarios, la gesti\u00f3n de las actividades de los empleados, entre muchos otros indicadores que proporcionan una constante mejora de la empresa y aseguran una ventaja competitiva y la eficacia operativa.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"150\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png\" alt=\"Software de gesti\u00f3n estrat\u00e9gica\" class=\"wp-image-18587\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo la gesti\u00f3n estrat\u00e9gica de procesos puede optimizar las operaciones de comercio electr\u00f3nico y aumentar la eficacia.<\/p>","protected":false},"author":10,"featured_media":17283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.6) - 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