{"id":76440,"date":"2026-10-15T16:19:31","date_gmt":"2026-10-15T19:19:31","guid":{"rendered":"https:\/\/actiosoftware.com\/?p=76440"},"modified":"2026-10-15T16:19:32","modified_gmt":"2026-10-15T19:19:32","slug":"execution-plan-of-the-strategy","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/en\/blog\/plano-de-execucao-da-estrategia\/","title":{"rendered":"How to structure a good execution plan for the strategy\u00a0"},"content":{"rendered":"<p>Adopting an ambitious strategy is the most visible part of executive work; making it reach operational implementation is the most difficult. The execution plan of the strategy is the mechanism that bridges this gap by converting choices into initiatives, indicators, responsibilities, resources, and follow-up rituals.&nbsp;<\/p>\n\n\n\n<p>According to the <a href=\"https:\/\/www.mckinsey.com\/capabilities\/strategy-and-corporate-finance\/our-insights\/how-strategy-champions-win\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey<\/a>, Only 21% of the executives said that their strategies met four or more of the Ten Tests of Strategy, compared with 35% in 2010.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In this article, you will delve into the architecture, governance, metrics, and technology of an execution plan for a strategy capable of surviving the budget cycle.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-e-um-plano-de-execucao-da-estrategia-nbsp\"><strong>What is an implementation plan for the strategy?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>An implementation plan for the strategy is the structured set of initiatives, goals, indicators, responsibilities, deadlines, budget, and follow-up routines that translate the strategic plan into concrete deliverables.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It defines who does what, with what resources, and how deviations will be handled throughout the cycle.&nbsp;<\/p>\n\n\n\n<p>In practice, it is the link between strategic planning and the management routine. The former answers where to compete and how to win; the latter answers who delivers what, when, and with what evidence of progress.&nbsp;<\/p>\n\n\n\n<p>To understand how the three levels of decision-making connect, it is worth revisiting the <a href=\"https:\/\/actiosoftware.com\/en\/blog\/strategic-tactical-operational-planning-differences-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">differences between strategic planning<\/a>, Tactical and operational.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quais-as-diferencas-entre-plano-estrategico-e-o-plano-de-execucao-nbsp\"><strong>What are the differences between the strategic plan and the execution plan?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Confusing the two artifacts is a recurring mistake in executive committees. While the strategic plan declares intent and direction, the execution plan creates commitment and cadence.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The table helps to understand this contrast:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Dimension<\/strong>&nbsp;<\/td><td><strong>Strategic plan<\/strong>&nbsp;<\/td><td><strong>Implementation plan<\/strong>&nbsp;<\/td><\/tr><tr><td>Core question&nbsp;<\/td><td>Where and how to compete?&nbsp;<\/td><td>How to deliver, at what pace and with whom?&nbsp;<\/td><\/tr><tr><td>Typical horizon&nbsp;<\/td><td>3 to 5 years&nbsp;<\/td><td>12 to 24 months, with quarterly reviews&nbsp;<\/td><\/tr><tr><td>Main deliverables&nbsp;<\/td><td>Vision, goals and strategic choices&nbsp;<\/td><td>Initiatives, goals, KPIs, budget and responsible parties&nbsp;<\/td><\/tr><tr><td>Language&nbsp;<\/td><td>Directional&nbsp;<\/td><td>Operational and measurable&nbsp;<\/td><\/tr><tr><td>Frequency of review&nbsp;<\/td><td>Annually or at break-even events&nbsp;<\/td><td>Monthly, with quarterly adjustments&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The two documents are complementary, and the strategic map is often the bridge between them. <a href=\"https:\/\/actiosoftware.com\/en\/blog\/balanced-scorecard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Balanced Scorecard methodology<\/a> it offers this logic of cause and effect between perspectives, objectives, and indicators.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-a-execucao-falha-mesmo-com-um-bom-planejamento-estrategico-nbsp\"><strong>Why does execution fail even with good strategic planning?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Good strategic planning becomes useless without the organizational readiness to transform theoretical guidelines into daily practical routines, aligning the internal culture with the vision of the leaders.&nbsp;<\/p>\n\n\n\n<p>A McKinsey study of more than 400 companies has shown that the biggest difference between the champions in strategy and the laggards lies precisely in effective mobilization\u2014that fundamental step that transforms corporate choices into aligned and constant action.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mobilizacao-o-elo-mais-fragil-da-cadeia-nbsp\"><strong>Mobilization: the weakest link in the chain<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Mobilizing means assigning responsibility to key leaders, unfolding the strategy into granular initiatives, reallocating resources, and embedding priorities into plans and budgets.&nbsp;&nbsp;<\/p>\n\n\n\n<p>When one of these fronts fails, the execution plan of the strategy becomes a mere presentation, and the budget follows the inertia of the previous year.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ausencia-de-ritmo-e-de-aprendizado-nbsp\"><strong>Lack of rhythm and learning<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Risk management is crucial in <a href=\"https:\/\/hbr.org\/2008\/01\/mastering-the-management-system\" target=\"_blank\" rel=\"noreferrer noopener\">Mastering the Management System<\/a>, In the Harvard Business Review, Kaplan and Norton describe a closed-loop system that links strategy and operations through separate operational and strategic review meetings.&nbsp;<\/p>\n\n\n\n<p>Without this separation, the executive agenda is consumed by the short term and the assumptions of the strategy are never tested.&nbsp;<\/p>\n\n\n\n<p>The effect is cumulative: with each quarter without a strategic review, the gap between what the management believes is underway and what the operation actually delivers widens.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-fazer-um-planejamento-estrategico-que-nasca-executavel-nbsp\"><strong>How to create a strategic plan that is executable<\/strong>&nbsp;<\/h2>\n\n\n\n<p>To know how to create an executable strategic plan, start with a clear diagnosis and choices, define few priorities, translate them into objectives and goals with the owners, link initiatives to the budget, and establish review routines.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This sequence mirrors the three phases of <a href=\"https:\/\/www.mckinsey.com\/capabilities\/strategy-and-corporate-finance\/our-insights\/mastering-the-building-blocks-of-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey's Strategy Method<\/a>Design, mobilization and execution. In practice, it unfolds into five movements:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Diagnosis and aspiration:<\/strong> align leadership with the strategic challenge and the trends with the greatest impact;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Choices and priorities:<\/strong> limit the focus to a few bets, avoiding the scattering of resources;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unfolding<\/strong> convert priorities into goals with nominal owners, following the logic of <a href=\"https:\/\/actiosoftware.com\/en\/strategy-deployment\/\" target=\"_blank\" rel=\"noreferrer noopener\">strategy deployment<\/a>;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Allocation of resources:<\/strong> Link each initiative to a budget, talent, and delivery capacity;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Governance<\/strong> define rituals, scaling criteria, and the process of reviewing assumptions.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-componentes-essenciais-de-um-plano-de-execucao-da-estrategia-nbsp\"><strong>Essential components of an implementation plan for the strategy<\/strong>&nbsp;<\/h2>\n\n\n\n<p>A consistent implementation plan integrates four interdependent pillars: strategic maps, indicators, initiatives, and governance.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The absence of any of them breaks the value chain of the organization, generating noise and compromising the traceability between the long-term guidelines set by the board and the day-to-day operations. <em>front line<\/em>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mapa-estrategico-e-objetivos-nbsp\"><strong>Strategic map and objectives<\/strong>&nbsp;<\/h3>\n\n\n\n<p>The strategic map is the visual representation of the company's value creation hypothesis. It <a href=\"https:\/\/actiosoftware.com\/en\/blog\/bsc-balanced-scorecard\/\" target=\"_blank\" rel=\"noreferrer noopener\">organizes the strategy<\/a> in question and effect through different perspectives.&nbsp;<\/p>\n\n\n\n<p>By organizing the objectives in a logical way, it prevents the different areas from working in isolated silos.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For the operational level, the map directly answers the question: <em>\u201cIn what way does my individual work contribute to the company\u2019s overall goals?\u201d<\/em> Without this clarity, execution loses cohesion and priorities become contested based on purely departmental criteria.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-indicadores-e-metas-nbsp\"><strong>Indicators and targets<\/strong>&nbsp;<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/actiosoftware.com\/en\/blog\/how-to-implement-kpi\/\" target=\"_blank\" rel=\"noreferrer noopener\">indicators<\/a> (<em>Key Performance Indicators<\/em>) transform abstract strategic intentions into verifiable metrics.&nbsp;<\/p>\n\n\n\n<p>The great watershed in high-performance management is the balance between <strong>result indicators<\/strong>, which show the final success of past actions, and <strong>effort indicators or direction indicators<\/strong>, These measures measure operational levers and allow for course correction before the deadline expires.&nbsp;<\/p>\n\n\n\n<p>To ensure methodological rigor and avoid wasting energy on vanity metrics, <a href=\"https:\/\/actiosoftware.com\/en\/blog\/how-to-create-indicators-that-really-matter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Each indicator requires governance<\/a> clear defined by a rigorous technical specification:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Formula and Definition:<\/strong> exact mathematical parameters of what is being measured;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data Source:<\/strong> audible origin of the data (avoiding manual typing without verification);\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Periodicity and Meta:<\/strong> frequency of reporting aligned with the pace of decision-making.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-iniciativas-e-planos-de-acao-nbsp\"><strong>Initiatives and action plans<\/strong>&nbsp;<\/h3>\n\n\n\n<p>While indicators show where the organization wants to go, initiatives are the strategic projects that build the bridges to achieve these results. They represent the actual allocations of the company's priority resources.&nbsp;<\/p>\n\n\n\n<p>Each initiative must have a robust structure so that it does not become just a list of wishes. This requires:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Executive Sponsor:<\/strong> a leader with autonomy to remove bottlenecks and ensure budget;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scope and Boundaries:<\/strong> deliverable intermediates with well-defined check-in dates;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Success Criteria and Management Routine:<\/strong> periodic follow-up procedures to assess whether the original plan continues to generate the expected impact on the corresponding indicators.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-governanca-e-rituais-nbsp\"><strong>Governance and rituals<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Governance defines who decides, with what data and at what frequency. The table below summarizes a cadence model inspired by the separation proposed by Kaplan and Norton.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Ritual<\/strong>&nbsp;<\/td><td><strong>Frequency<\/strong>&nbsp;<\/td><td><strong>Focus<\/strong>&nbsp;<\/td><td><strong>Expected decision<\/strong>&nbsp;<\/td><\/tr><tr><td>Operational review&nbsp;<\/td><td>Weekly or biweekly&nbsp;<\/td><td>Deviations from KPIs and processes&nbsp;<\/td><td>Correction of tactical route&nbsp;<\/td><\/tr><tr><td>Review of the strategy&nbsp;<\/td><td>Monthly&nbsp;<\/td><td>Progress of initiatives and objectives&nbsp;<\/td><td>Re-prioritization and relocation&nbsp;<\/td><\/tr><tr><td>Testing and adaptation&nbsp;<\/td><td>Semestral&nbsp;<\/td><td>Strategic premises&nbsp;<\/td><td>Maintain, adjust, or abandon choices&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>McKinsey reports, for example, the case of a CEO who required the leadership to explain the assumptions to the board, which enabled testing and learning cycles every six months.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In high-volatility contexts, the <a href=\"https:\/\/actiosoftware.com\/en\/agile-strategy-execution-with-okrs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agile execution with OKRs<\/a> It can complement that cadence.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-a-tecnologia-sustenta-o-plano-de-execucao-da-estrategia-nbsp\"><strong>How technology supports the execution plan of the strategy<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Spreadsheets and presentations make it difficult to have a holistic view of goals, indicators, and initiatives. The result is fragmentation: each area reports in a different format, and the board makes decisions based on outdated data.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It is worth considering how to choose one. <a href=\"https:\/\/actiosoftware.com\/en\/blog\/strategic-planning-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">strategic planning tool<\/a> compatible with the complexity of the organization.&nbsp;<\/p>\n\n\n\n<p>At this point, the <strong>Actio's Strategic Management<\/strong> It connects strategic maps, cascading KPIs, initiatives, and follow-up rituals into a single environment, with the logic of fact, cause, and action for the treatment of deviations.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Get to know the <a href=\"https:\/\/actiosoftware.com\/en\/strategy-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">management and implementation solution of the strategy<\/a> and see how it sustains the entire cycle.&nbsp;<\/p>\n\n\n\n<p>Data integration also expands analytical capabilities. The guide on data science and AI in corporate strategy shows how to anticipate deviations, and the Pulse of the Profession 2025 from the <a href=\"https:\/\/www.pmi.org\/learning\/thought-leadership\" target=\"_blank\" rel=\"noreferrer noopener\">PMI<\/a> It reinforces that understanding the business context and strategy is crucial for the success of projects.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-medir-a-maturidade-da-execucao-nbsp\"><strong>How to measure the maturity of execution<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Measuring performance requires looking beyond the achievement of goals. A balanced set combines result indicators, which show what has already happened, and guiding indicators, which signal what will happen in the upcoming cycles.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attitude towards initiatives:<\/strong> percentage of actions completed within the approved timeframe and scope;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Response time to deviations:<\/strong> the interval between the identification of a deviation and the recorded corrective decision;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategic clarity:<\/strong> proportion of managers capable of naming priorities and explaining their personal contribution;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Budget alignment:<\/strong> a portion of capital and headcount directed towards strategic priorities.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>These four axes allow the executive committee to compare units, identify mobilization bottlenecks, and prioritize interventions.&nbsp;&nbsp;<\/p>\n\n\n\n<p>More importantly, they shift the conversation from the reporting of activities to the evidence of progress, which is what sustains the board\u2019s confidence over time.&nbsp;<\/p>\n\n\n\n<p>It is also worth noting the risks associated with each critical initiative. Dependencies between areas, capacity constraints, and regulatory changes should be included in the same environment where progress is monitored, so that the monthly review treats timeframe, risk, and budget as parts of a single decision.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-roteiro-de-implantacao-do-plano-de-execucao-da-estrategia-nbsp\"><strong>Roadmap for implementing the strategy\u2019s implementation plan<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Implementing an execution plan for the strategy does not require months of preparation, but requires a sequential approach. The below chart proposes a concise roadmap for medium- and large-sized organizations, with verifiable deliverables within each window.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Window<\/strong>&nbsp;<\/td><td><strong>Focus<\/strong>&nbsp;<\/td><td><strong>Main deliveries<\/strong>&nbsp;<\/td><td><strong>Exit criterion<\/strong>&nbsp;<\/td><\/tr><tr><td>Days 1 to 30&nbsp;<\/td><td>Alignment&nbsp;<\/td><td>Validated priorities, appointed owners, approved strategic map&nbsp;<\/td><td>Consensus executive committee on what will not be done&nbsp;<\/td><\/tr><tr><td>Days 31 to 60&nbsp;<\/td><td>Strategy&nbsp;<\/td><td>KPIs with technical specifications, goals by area, prioritized initiatives and budgeted&nbsp;<\/td><td>Each target with responsible person, data source, and periodicity&nbsp;<\/td><\/tr><tr><td>Days 61 to 90&nbsp;<\/td><td>Cadence&nbsp;<\/td><td>First cycles of operational and strategic review carried out&nbsp;<\/td><td>Discrepancies resolved with a registered decision and deadline&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The focus point is the third window. It is in it that the organization discovers whether the rituals generate deliberation or merely report status, and that is why the first monthly review deserves direct sponsorship from the CEO.&nbsp;<\/p>\n\n\n\n<p>Another important aspect is communication. When middle managers fail to identify the company\u2019s priorities, the momentum is lost before it even begins; therefore, each goal should contain a sentence that explains its contribution to the strategic objective.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-erros-frequentes-na-execucao-da-estrategia-nbsp\"><strong>Frequent errors in the execution of the strategy<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Even mature organizations repeat patterns that weaken execution. The most common are:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Excessive priorities:<\/strong> when everything is strategic, nothing receives sufficient resources.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Goals without owner:<\/strong> Collective goals dilute responsibility.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Disconnected budget:<\/strong> The implementation plan does not change the allocation of capital and talent.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meetings without a decision:<\/strong> status rituals do not replace deliberative review.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Undocumented premises:<\/strong> Without them, it is impossible to distinguish an execution failure from a hypothesis failure.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>For teams facing project overload, the article about <a href=\"https:\/\/actiosoftware.com\/en\/blog\/improve-productivity\/\" target=\"_blank\" rel=\"noreferrer noopener\">productivity and project failure<\/a> it brings a useful addition.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-levar-para-a-proxima-reuniao-de-planejamento-nbsp\"><strong>What to bring to the next planning meeting<\/strong>&nbsp;<\/h2>\n\n\n\n<p>An execution plan transforms the strategic plan into a management system: few priorities, goals with owners, reliable indicators, aligned budget, and rituals that generate decision-making.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The distance between brilliant planning and financial success is not a matter of luck, but of method.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The true role of the board and senior leadership does not lie in approving macro-level guidelines, but in ensuring that the organization has the necessary infrastructure to implement them with predictability and agility.&nbsp;<\/p>\n\n\n\n<p>If your organization seeks this level of discipline, learn about it. <a href=\"https:\/\/actiosoftware.com\/en\/strategy-management\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Actio's Strategic Management<\/strong><\/a> and see how to structure, track, and adapt the strategy in one place.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The implementation plan of the strategy translates the strategic plan into initiatives, indicators, responsible parties, and management rituals that support the delivery of results.<\/p>","protected":false},"author":21,"featured_media":76441,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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