{"id":67059,"date":"2026-03-26T03:53:02","date_gmt":"2026-03-26T06:53:02","guid":{"rendered":"https:\/\/actiosoftware.com?p=67059"},"modified":"2026-05-13T17:43:45","modified_gmt":"2026-05-13T20:43:45","slug":"costafoods-brasil-customer-story","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/en\/blog\/caso-de-sucesso-costafoods-brasil\/","title":{"rendered":"Success Story \u2013 CostaFoods Brazil"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"67059\" class=\"elementor elementor-67059\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-911d579 e-flex e-con-boxed e-con e-parent\" data-id=\"911d579\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6361e4 e-con-full e-flex e-con e-child\" data-id=\"e6361e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8b567 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6c8b567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Customer Story<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c679827 elementor-widget elementor-widget-heading\" data-id=\"c679827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"--Ys-XuQ: none\"><b>CostaFoods Brazil <\/b><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e49e5 elementor-widget elementor-widget-heading\" data-id=\"b1e49e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">How CostaFoods Brasil Closed the \nStrategy-to-Execution Gap <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4253e92 e-flex e-con-boxed e-con e-parent\" data-id=\"4253e92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df87961 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"df87961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">CostaFoods Brasil is a Brazilian producer, processor, and distributor of food products operating across domestic and export markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-100bf91 e-con-full e-flex e-con e-child\" data-id=\"100bf91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cc67eb4 e-con-full e-flex e-con e-child\" data-id=\"cc67eb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4ff8a elementor-widget elementor-widget-text-editor\" data-id=\"0f4ff8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The company's origins trace to the interior of Minas Gerais, in the city of S\u00e3o Sebasti\u00e3o do Oeste, where what began two decades ago as a family enterprise has grown into a group with national reach and an international footprint,  without losing the regional identity that has shaped its leadership style.<\/p><p>The founders remain actively engaged in both long-horizon strategy and day-to-day decision-making, and the cultural attributes that have defined the firm - simplicity, a bias toward action, and continuous reinvention, have proved instrumental in its capacity to scale without losing coherence.<\/p><p><strong>This case examines how CostaFoods Brasil partnered with Actio Software to translate strategic intent into operational discipline across its three brands \u2014 Avivar, Belavida, and Rara \u2014 by aligning management ritual, accountability, and technology around a single execution system.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0273307 e-con-full e-flex e-con e-child\" data-id=\"0273307\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-55ed073 e-con-full e-flex e-con e-child\" data-id=\"55ed073\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-41a0fbd e-con-full e-flex e-con e-child\" data-id=\"41a0fbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26a6c7c elementor-widget elementor-widget-heading\" data-id=\"26a6c7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CostaFoods Brazil<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c6ed66 e-con-full e-flex e-con e-child\" data-id=\"6c6ed66\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e952e elementor-widget elementor-widget-image\" data-id=\"b4e952e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"86\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2026\/03\/costafoods-logo.webp\" class=\"attachment-large size-large wp-image-69263\" alt=\"\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2026\/03\/costafoods-logo.webp 400w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2026\/03\/costafoods-logo-370x80.webp 370w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2026\/03\/costafoods-logo-18x4.webp 18w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cec0e9b elementor-widget elementor-widget-text-editor\" data-id=\"cec0e9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Website<\/strong> <span lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"auto\">costafoodsbrasil.com.br<\/span><\/p><p><strong>Industry<\/strong> Food production<\/p><p><strong>Company size:<\/strong> +3,500 employees<\/p><p><strong>Headquarters<\/strong> S\u00e3o Sebasti\u00e3o do Oeste, Minas Gerais, Brazil<\/p><p><strong>Actio Solution:<\/strong> Strategy Management and Individual Performance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0db0b9f elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"0db0b9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7ca4390 e-con-full e-flex e-con e-child\" data-id=\"7ca4390\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e53ad2e e-con-full e-flex e-con e-child\" data-id=\"e53ad2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-75eeba0 e-con-full e-flex e-con e-child\" data-id=\"75eeba0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77b3ac0 elementor-widget elementor-widget-heading\" data-id=\"77b3ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-77b3ac0{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-196889a elementor-widget elementor-widget-heading\" data-id=\"196889a\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">160+<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5e7393 e-con-full e-flex e-con e-child\" data-id=\"c5e7393\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81241d4 elementor-widget elementor-widget-text-editor\" data-id=\"81241d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #33ff69;\"><b>Engaged collaborators<\/b><\/span> in executing the strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef89939 e-con-full e-flex e-con e-child\" data-id=\"ef89939\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-719fb7f e-con-full e-flex e-con e-child\" data-id=\"719fb7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9976ae4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9976ae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">100%<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c76e453 e-con-full e-flex e-con e-child\" data-id=\"c76e453\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a27616d elementor-widget elementor-widget-text-editor\" data-id=\"a27616d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #33ff69;\"><b>live tracking<\/b><\/span> in real-time of all indicators.\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b377de e-con-full e-flex e-con e-child\" data-id=\"2b377de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d81a8fd e-con-full e-flex e-con e-child\" data-id=\"d81a8fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-500c6d3 elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"500c6d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">1<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b45a1e8 e-con-full e-flex e-con e-child\" data-id=\"b45a1e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90b9cdd elementor-widget elementor-widget-text-editor\" data-id=\"90b9cdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #33ff69;\"><b>\u201cPerfect marriage\u201d<\/b><\/span>between methodology and technology.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56b3df0 e-con-full e-flex e-con e-child\" data-id=\"56b3df0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea3c6b elementor-widget elementor-widget-text-editor\" data-id=\"0ea3c6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> The strategy team expanded from <span style=\"color: #33ff69;\"><strong>2<\/strong><\/span> to <span style=\"color: #33ff69;\"><strong>8<\/strong><\/span> members.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69a8a7 elementor-widget elementor-widget-spacer\" data-id=\"b69a8a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5797a elementor-widget elementor-widget-text-editor\" data-id=\"fa5797a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Full breakdown of the strategy <span style=\"color: #33ff69;\"><strong>CEO<\/strong><\/span> until <span style=\"color: #33ff69;\"><strong>operation<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b441e9 elementor-widget elementor-widget-spacer\" data-id=\"9b441e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b72529 elementor-widget elementor-widget-text-editor\" data-id=\"6b72529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #33ff69;\"><strong>Assignment of roles and responsibilities<\/strong><\/span> clearer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f85d29 e-flex e-con-boxed e-con e-parent\" data-id=\"3f85d29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a07e63 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4a07e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737c874 elementor-widget elementor-widget-spacer\" data-id=\"737c874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c08857 elementor-widget elementor-widget-text-editor\" data-id=\"6c08857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">By 2023, <strong>CostaFoods Brasil<\/strong> had reached the scale at which informal coordination begins to break down. The company's strategic ambition was clear at the top, but the mechanisms required to convert that ambition into measurable individual contribution had not kept pace with growth. Four interrelated problems had become difficult to ignore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5cb6c5 elementor-widget elementor-widget-spacer\" data-id=\"c5cb6c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d44e571 e-con-full e-flex e-con e-child\" data-id=\"d44e571\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2f2a18c e-con-full e-flex e-con e-child\" data-id=\"2f2a18c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2ee3eb elementor-widget elementor-widget-heading\" data-id=\"a2ee3eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Data abundance, information scarcity<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08da252 elementor-widget elementor-widget-spacer\" data-id=\"08da252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2728c elementor-widget elementor-widget-text-editor\" data-id=\"0d2728c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The organization was rich in data and poor in insight. Reporting was distributed across an expanding set of spreadsheets, with no shared standard for how charts were constructed, how indicators were defined, or how performance was interpreted. The result was a familiar pathology in scaling firms: leaders had access to more numbers than ever before, but found it harder, not easier, to read the business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bdafe0 e-con-full e-flex e-con e-child\" data-id=\"0bdafe0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81ecbf0 elementor-widget elementor-widget-heading\" data-id=\"81ecbf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">A missing strategic vocabulary<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02b0fef elementor-widget elementor-widget-spacer\" data-id=\"02b0fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-924913e elementor-widget elementor-widget-text-editor\" data-id=\"924913e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThere was no consistent distinction between raw data, performance indicators, and strategic information \u2014 the actionable subset that should drive management attention. Without a shared model such as PDCA (Plan-Do-Check-Act) to organize how problems were diagnosed and addressed, leaders defaulted to ad hoc problem-solving, and the same questions were re-litigated across cycles.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98dfb1f e-con-full e-flex e-con e-child\" data-id=\"98dfb1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08a18a0 elementor-widget elementor-widget-heading\" data-id=\"08a18a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Meetings that informed without resolving<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd77c92 elementor-widget elementor-widget-spacer\" data-id=\"dd77c92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72dca34 elementor-widget elementor-widget-text-editor\" data-id=\"72dca34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLeadership forums had become reporting venues rather than decision venues. Issues were raised, surfaced, and re-surfaced, but the cadence lacked a structured mechanism for converting discussion into commitment. Recurring problems were a symptom of the underlying issue, the absence of a closed-loop process for turning anomalies into corrective action.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0efee73 e-con-full e-flex e-con e-child\" data-id=\"0efee73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-862567e elementor-widget elementor-widget-heading\" data-id=\"862567e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Diffuse accountability<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07b6aed elementor-widget elementor-widget-spacer\" data-id=\"07b6aed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c41dcf7 elementor-widget elementor-widget-text-editor\" data-id=\"c41dcf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe most consequential gap was at the level of ownership. Strategic actions existed, but the link between a given initiative and the individual responsible for delivering it was inconsistent. Without a system of record for who owned what, accountability could not be tracked, and follow-through depended on individual diligence rather than process.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94c17bb e-flex e-con-boxed e-con e-parent\" data-id=\"94c17bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27ee8c5 e-con-full e-flex e-con e-child\" data-id=\"27ee8c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4075b06 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4075b06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Approach: A Management System, Not a Tool  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b49f9ec elementor-widget elementor-widget-spacer\" data-id=\"b49f9ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0048271 elementor-widget elementor-widget-text-editor\" data-id=\"0048271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRecognizing that the issue was not a shortage of effort but a shortage of architecture, CostaFoods Brasil engaged Falconi Consulting to design the foundations of a more integrated management model. Methodology came first; technology followed. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee8ed9 elementor-widget elementor-widget-spacer\" data-id=\"1ee8ed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38bb342 elementor-widget elementor-widget-text-editor\" data-id=\"38bb342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In June 2023, the company adopted the Actio platform as the operating layer for the new system. The implementation rested on four design choices:<\/p><ul><li><strong>Standardization of indicators and meeting rituals<\/strong>, so that performance was discussed against a common language and a predictable cadence<\/li><li><strong>Explicit assignment of ownership<\/strong> for every action and indicator, from the board level down to operational coordination<\/li><li><strong>Institutionalization of PDCA cycles<\/strong> as the default problem-solving discipline, embedded in routine work rather than reserved for special initiatives<\/li><li><strong>Recurring, gamified leadership development <\/strong>to build the management capabilities the system required<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4a040a e-flex e-con-boxed e-con e-parent\" data-id=\"a4a040a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8ca2d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5d8ca2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ACTIO Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f98d2 elementor-widget elementor-widget-spacer\" data-id=\"60f98d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-471f868 elementor-widget elementor-widget-text-editor\" data-id=\"471f868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe deliberate sequencing matters. As Strategic Management Coordinator Willian Fernandes explains, the platform succeeded because it was placed in service of a management model, not asked to substitute for one. Where spreadsheets and presentations had made responsibilities abstract, the platform made them tangible and measurable \u2014 visible to the assignee, to their manager, and to the broader leadership team. That visibility cascaded across all management levels, from the board of directors to the operational floor. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39a80cd e-con-full e-flex e-con e-child\" data-id=\"39a80cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fb5d44d e-con-full e-flex e-con e-child\" data-id=\"fb5d44d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7917fea elementor-widget elementor-widget-text-editor\" data-id=\"7917fea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a69d035 e-con-full e-flex e-con e-child\" data-id=\"a69d035\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a35325 elementor-widget elementor-widget-heading\" data-id=\"7a35325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Concrete ownership of strategic work<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3facef4 elementor-widget elementor-widget-text-editor\" data-id=\"3facef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The platform created a single source of truth for who owned which actions and which indicators. Directors, managers, and coordinators could no longer occupy ambiguous positions in the accountability chain. The shift from implicit to explicit ownership did more than improve reporting; it changed how leaders prepared for meetings, because the cost of arriving without an update was now visible to peers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d4f036 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0d4f036\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf296e elementor-widget elementor-widget-testimonial\" data-id=\"3cf296e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cWhen an action is defined and assigned to a director, a manager, or any other active collaborator in the cycle, it becomes more tangible and measurable.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Willian Fernandes<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Strategic Management Coordinator<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd14f25 e-con-full e-flex e-con e-child\" data-id=\"fd14f25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5bf828c e-con-full e-flex e-con e-child\" data-id=\"5bf828c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccfd45a elementor-widget elementor-widget-text-editor\" data-id=\"ccfd45a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a626ec9 e-con-full e-flex e-con e-child\" data-id=\"a626ec9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33ed9db elementor-widget elementor-widget-heading\" data-id=\"33ed9db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Meetings as decision forums\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df42dd9 elementor-widget elementor-widget-text-editor\" data-id=\"df42dd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tManagement routines were reoriented from information transfer to anomaly resolution. PDCA was integrated into the daily operating rhythm, giving teams a shared protocol for moving from observation to root cause to corrective action. Discussions that had previously circulated indefinitely now resolved into commitments with owners and dates.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05f1de3 e-con-full e-flex e-con e-child\" data-id=\"05f1de3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-459b3dd e-con-full e-flex e-con e-child\" data-id=\"459b3dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29e8e83 elementor-widget elementor-widget-text-editor\" data-id=\"29e8e83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6606d8 e-con-full e-flex e-con e-child\" data-id=\"a6606d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9fe8a5 elementor-widget elementor-widget-heading\" data-id=\"a9fe8a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A continuous line of sight from strategy to operations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1634de6 elementor-widget elementor-widget-text-editor\" data-id=\"1634de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStrategic information now flows continuously across the organization, from the CEO to operational coordinators, with each level able to see how its work supports the levels above and below it. The strategy team integrated every operational area \u2014 from the hatchery to the slaughter line \u2014 into a single, unified plan, providing real-time visibility into both performance and execution. The strategic map became the central management instrument: a live view of progress, deviations, and corrective action that grounded leadership conversations in a shared picture of the business.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa063f1 e-con-full e-flex e-con e-child\" data-id=\"fa063f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-96a9549 e-con-full e-flex e-con e-child\" data-id=\"96a9549\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa2227 elementor-widget elementor-widget-text-editor\" data-id=\"5fa2227\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>4<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37e6a8a e-con-full e-flex e-con e-child\" data-id=\"37e6a8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-739eff2 elementor-widget elementor-widget-heading\" data-id=\"739eff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A culture that sustains the system<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f799ed7 elementor-widget elementor-widget-text-editor\" data-id=\"f799ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe most durable change was cultural. Strategic thinking ceased to be the province of senior leadership and became a discipline practiced across functions. Sustained leadership commitment, reinforced by continuous training, allowed the new way of working to take root rather than fade once the initial implementation energy dissipated.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb16002 e-flex e-con-boxed e-con e-parent\" data-id=\"fb16002\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a43be50 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a43be50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three Lessons From the CostaFoods Brasil Experience <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0fc2f5 elementor-widget elementor-widget-spacer\" data-id=\"c0fc2f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a63068e e-con-full e-flex e-con e-child\" data-id=\"a63068e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b0a99b9 e-con-full e-flex e-con e-child\" data-id=\"b0a99b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5d8bdc elementor-widget elementor-widget-text-editor\" data-id=\"a5d8bdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b46ed98 e-con-full e-flex e-con e-child\" data-id=\"b46ed98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b23e5f elementor-widget elementor-widget-heading\" data-id=\"0b23e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Leadership commitment is the binding constraint\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-084d16d elementor-widget elementor-widget-text-editor\" data-id=\"084d16d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Willian Fernandes is direct on this point: no management model and no platform survives a leadership group that is not fully invested in the change. Where senior leaders treat the system as someone else's project, even well-designed tools degrade into passive data repositories \u2014 generating reports that nobody acts on and creating administrative weight without a corresponding return.<\/p><p>He emphasizes the same factors McKinsey and HBR research consistently identify with successful transformations: continuous education, willingness to engage in productive internal disagreement as a source of innovation, and treating solution providers as strategic partners rather than vendors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f00f75 e-con-full e-flex e-con e-child\" data-id=\"6f00f75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-daa468e e-con-full e-flex e-con e-child\" data-id=\"daa468e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3197947 elementor-widget elementor-widget-text-editor\" data-id=\"3197947\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6023402 e-con-full e-flex e-con e-child\" data-id=\"6023402\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6522f09 elementor-widget elementor-widget-heading\" data-id=\"6522f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Capability-building is a system, not an event<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c0cec elementor-widget elementor-widget-text-editor\" data-id=\"69c0cec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The transformation was not a single intervention but a sustained capability program. Recurring training cycles, gamified workshops, and a network of internal \"multipliers\" carried strategic knowledge into every part of the organization.<\/p><p>Critically, training was not confined to senior leadership; it extended to data analysts, line managers, and operational teams, so that the same vocabulary \u2014 PDCA, indicator hierarchies, the platform's logic \u2014 was understood at every level. Education became a core pillar of execution, not an adjunct to it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a12dad e-con-full e-flex e-con e-child\" data-id=\"6a12dad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-30cd985 e-con-full e-flex e-con e-child\" data-id=\"30cd985\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0f8f0c elementor-widget elementor-widget-text-editor\" data-id=\"a0f8f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27b7d69 e-con-full e-flex e-con e-child\" data-id=\"27b7d69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79ec896 elementor-widget elementor-widget-heading\" data-id=\"79ec896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Technology Must Serve the Methodology<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b2bac0 elementor-widget elementor-widget-text-editor\" data-id=\"3b2bac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Perhaps the most important lesson is also the easiest to misread. Actio's effectiveness was a function of the management system it operated within.<\/p><p>CostaFoods Brasil did not deploy the platform and hope that practice would follow; the company built the practice and used the platform to enforce and scale it.<\/p><p>As a result, every action, indicator, and meeting carried a clear connection to a strategic objective. Without that integration, even the most sophisticated systems risk becoming heavy, fragmented, or detached from the decisions they are meant to support.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-623d29b e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"623d29b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c1fe0a elementor-widget elementor-widget-testimonial\" data-id=\"1c1fe0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cIt was a perfect marriage: the simplification of responsibilities and the merging of that with the operating system.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Willian Fernandes<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Strategic Management Coordinator<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-164a853 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"164a853\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a result, every action, indicator, and meeting carried a clear connection to a strategic objective. Without that integration, even the most sophisticated systems risk becoming heavy, fragmented, or detached from the decisions they are meant to support.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af80820 e-flex e-con-boxed e-con e-parent\" data-id=\"af80820\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0992d41 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0992d41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb0ce4 elementor-widget elementor-widget-spacer\" data-id=\"1fb0ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2161dd6 elementor-widget elementor-widget-text-editor\" data-id=\"2161dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><strong>CostaFoods Brasil<\/strong>'s transformation, supported by Falconi Consulting and the Actio platform, illustrates what it takes for a complex industrial organization to evolve from intuition-led management to a data-driven, methodologically aligned operating model.<\/p><p>The starting conditions \u2014 information overload, inconsistent standards, and ambiguous ownership \u2014 are common in firms that have outgrown their original management practices. The route forward combined three elements that reinforce one another: durable leadership commitment, structured methodology in the form of PDCA, and continuous capability-building. Technology entered the picture in service of that combination, not in place of it.\n<br>\n<br>\nThe result is an organization in which strategic intent now reaches the front line in a coherent and traceable way: real-time visibility, sharper decisions, and a culture of continuous improvement that does not depend on heroic individual effort to sustain it.<\/p><p>The broader lesson is one that the strategy-execution literature has been making for decades: transformation is not, finally, about tools. It is about people, purpose, and processes \u2014 and about the discipline to align them. Leadership support, sustained learning, productive conflict, and the integration of methodology with technology are the conditions under which lasting change becomes possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-736c21c elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"736c21c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b962df elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1b962df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to transform how your organization delivers results?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b81490 elementor-widget elementor-widget-heading\" data-id=\"1b81490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Talk to our experts<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e44fa3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1e44fa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/brenda-tapia-actiosoftware\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><b>Discover Avivar\u2019s success story and learn how to drive technology and culture to achieve operational excellence.<\/b><\/p>\n<hr style=\"border:0; height:30px; background:white;\">\n<hr style=\"margin-bottom:20px;\">\n<p style=\"font-size:14px; line-height:1.5em;\">\nStrategy Management, Individual 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