{"id":59387,"date":"2025-09-17T14:05:26","date_gmt":"2025-09-17T17:05:26","guid":{"rendered":"https:\/\/actiosoftware.com?p=59387"},"modified":"2026-02-24T15:29:47","modified_gmt":"2026-02-24T18:29:47","slug":"strategic-planning-execution","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/en\/blog\/planejamento-estrategico-execucao\/","title":{"rendered":"Strategic Planning: From Vision to Execution"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-planejamento-estrategico-e-sua-execucao-o-grande-desafio-das-empresas-nbsp\" style=\"font-size:25px\">Strategic Planning and Its Execution: The Great Challenge for Companies&nbsp;<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>It\u2019s not enough to have a good strategy on paper. The evidence is clear: according to McKinsey &amp; Company (2024), only 30% of strategic initiatives actually achieve the expected results, and the reason, most of the time, lies in execution failure. Harvard Business Review (2024) reinforces this picture by showing that 60% of companies admit they cannot translate their strategy into clear, measurable plans. In this context, MIT Sloan Management Review (2025) points to a way forward: organizations that adopt practices such as OKRs and PDCA can be up to 40% more consistent in execution.&nbsp;<\/p>\n\n\n\n<p><em><a href=\"https:\/\/actiosoftware.com\/en\/strategic-tactical-operational-planning-single-cycle\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Connect Strategy, Tactics, and Operations: A Guide for Leaders<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-os-principais-obstaculos-na-transicao-da-visao-do-planejamento-estrategico-a-execucao-nbsp\" style=\"font-size:25px\">The Main Obstacles in the Transition from Strategic Planning Vision to Execution&nbsp;<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Executives at large organizations know that crafting a good strategy isn\u2019t enough; the real challenge lies in turning it into concrete results. The main obstacles include the disconnect between strategy and operational reality, the absence of clear metrics to measure progress, faulty communication across hierarchical levels, and an organizational culture that resists change. When left unaddressed, these factors fuel the so-called \u201cexecution gap\u201d\u2014the distance between what is decided and what is actually delivered.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy disconnected from operational reality.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lack of clear metrics to track progress.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faulty communication across hierarchical levels.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Culture resistant to change.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frameworks-que-ajudam-a-transformar-planejamento-estrategico-em-execucao\" style=\"font-size:25px\">Frameworks that help transform strategic planning into execution<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>To narrow this gap, leaders can rely on management frameworks that have proven effective across different business contexts. Renowned authors such as Kaplan and Norton argue that the Balanced Scorecard is an essential tool for translating vision into clear objectives and performance indicators. John Doerr popularized OKRs, highlighting the value of setting quarterly focus on verifiable results to drive agility and alignment. Finally, Deming cemented PDCA as a practical cycle of continuous improvement, ensuring that daily routines stay connected to strategic priorities.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Balanced Scorecard: translates vision into objectives and indicators.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OKRs: quarterly focus on verifiable results.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PDCA: a continuous improvement cycle applied to daily routines.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-fazer-a-transicao-do-estrategico-ao-operacional\" style=\"font-size:25px\">How to transition from strategic to operational<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>The first step is to define a few strategic priorities\u2014three to five\u2014to ensure focus and avoid spreading resources too thin. From there, it\u2019s essential to cascade tactical OKRs into annual and quarterly cycles, ensuring continuous alignment across teams and clarity on expected outcomes.&nbsp;<\/p>\n\n\n\n<p>To sustain this alignment, action plans must be tied to objective KPIs, enabling precise progress tracking and rapid identification of deviations. At the operational level, discipline comes from implementing PDCA routines, which turn each deviation into an opportunity for structured correction. Finally, a management cycle only grows stronger when there is room for constant feedback and learning loops, creating an organization capable of adapting and evolving continuously.&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Define strategic priorities (3\u20135).&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Cascade into annual and quarterly tactical OKRs.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Link action plans to clear KPIs.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Implement PDCA routines at the operational level.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Reinforce feedback and learning loops.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/actiosoftware.com\/en\/strategic-tactical-operational-planning-single-cycle\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How to Connect Strategy, Tactics, and Operations: A Guide for Leaders<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-exemplos-praticos-de-execucao-consistente\" style=\"font-size:25px\">Practical Examples of Consistent Execution<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retail: leadership vision in e-commerce; execution through delivery plans, daily NPS, and abandoned cart monitoring.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industry: sustainability vision; execution with energy-efficiency targets, weekly PDCA at plants, and CO\u2082 reporting.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-da-visao-ao-resultado\" style=\"font-size:25px\">From Vision to Results<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Therefore, turning strategic planning into execution is not a one-time event but a disciplined process of choices, metrics, and routines. Companies that connect their planning layers reduce the execution gap and increase resilience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-proximos-passos\" style=\"font-size:25px\">Next steps<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>To adapt this <em>blueprint<\/em> to your reality schedule a demo <a href=\"https:\/\/calendly.com\/brenda-tapia-actiosoftware\/\" target=\"_blank\" rel=\"noreferrer noopener\">by clicking here<\/a>.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p> Learn how to turn your strategic planning into consistent execution with action plans, KPIs, the Balanced Scorecard, and agile management methodologies.<\/p>","protected":false},"author":10,"featured_media":59388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[243],"Idioma-posts":[1169,1168,1167],"class_list":["post-59387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","tag-gestao-estrategica","idioma-posts-espanhol","idioma-posts-ingles","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Planejamento estrat\u00e9gico: da vis\u00e3o \u00e0 execu\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Transforme seu planejamento estrat\u00e9gico em execu\u00e7\u00e3o consistente com planos de a\u00e7\u00e3o, KPIs, Balanced Scorecard e metodologias \u00e1geis de gest\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actiosoftware.com\/en\/blog\/strategic-planning-execution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planejamento estrat\u00e9gico: da vis\u00e3o \u00e0 execu\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Transforme seu planejamento estrat\u00e9gico em execu\u00e7\u00e3o consistente com planos de a\u00e7\u00e3o, KPIs, Balanced Scorecard e metodologias \u00e1geis de gest\u00e3o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actiosoftware.com\/en\/blog\/strategic-planning-execution\/\" \/>\n<meta property=\"og:site_name\" content=\"Actio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/actiobrasil\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-17T17:05:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T18:29:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/09\/as-pessoas-trabalham-juntas-no-escritorio-como-trabalho-em-equipe-e-parceiro-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guilherme Barbassa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guilherme Barbassa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/planejamento-estrategico-execucao\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/planejamento-estrategico-execucao\\\/\"},\"author\":{\"name\":\"Guilherme Barbassa\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/cf23461d8ee5c5a8df7a56866d4ecf65\"},\"headline\":\"Planejamento estrat\u00e9gico: da vis\u00e3o \u00e0 execu\u00e7\u00e3o\",\"datePublished\":\"2025-09-17T17:05:26+00:00\",\"dateModified\":\"2026-02-24T18:29:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/planejamento-estrategico-execucao\\\/\"},\"wordCount\":738,\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/planejamento-estrategico-execucao\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/as-pessoas-trabalham-juntas-no-escritorio-como-trabalho-em-equipe-e-parceiro-scaled.jpg\",\"keywords\":[\"gest\u00e3o estrat\u00e9gica\"],\"articleSection\":[\"Estrat\u00e9gia e Performance\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/planejamento-estrategico-execucao\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/planejamento-estrategico-execucao\\\/\",\"name\":\"Planejamento estrat\u00e9gico: da vis\u00e3o \u00e0 execu\u00e7\u00e3o\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/planejamento-estrategico-execucao\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/planejamento-estrategico-execucao\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/as-pessoas-trabalham-juntas-no-escritorio-como-trabalho-em-equipe-e-parceiro-scaled.jpg\",\"datePublished\":\"2025-09-17T17:05:26+00:00\",\"dateModified\":\"2026-02-24T18:29:47+00:00\",\"description\":\"Transforme seu planejamento estrat\u00e9gico em execu\u00e7\u00e3o consistente com planos de a\u00e7\u00e3o, KPIs, Balanced Scorecard e metodologias \u00e1geis de gest\u00e3o.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/planejamento-estrategico-execucao\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/planejamento-estrategico-execucao\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/planejamento-estrategico-execucao\\\/#primaryimage\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/as-pessoas-trabalham-juntas-no-escritorio-como-trabalho-em-equipe-e-parceiro-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/as-pessoas-trabalham-juntas-no-escritorio-como-trabalho-em-equipe-e-parceiro-scaled.jpg\",\"width\":2560,\"height\":1709,\"caption\":\"Do estrat\u00e9gico ao operacional: conecte BSC, OKR, KPIs e PDCA em um ciclo cont\u00ednuo.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/planejamento-estrategico-execucao\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/actiosoftware.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Planejamento estrat\u00e9gico: da vis\u00e3o \u00e0 execu\u00e7\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/\",\"name\":\"Actio\",\"description\":\"Softwares para gest\u00e3o estrat\u00e9gica\",\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/actiosoftware.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\",\"name\":\"Actio\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-150x37-3.png\",\"contentUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-150x37-3.png\",\"width\":150,\"height\":37,\"caption\":\"Actio\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/actiobrasil\",\"https:\\\/\\\/www.instagram.com\\\/actiobrasil\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/actiosoftware\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/cf23461d8ee5c5a8df7a56866d4ecf65\",\"name\":\"Guilherme Barbassa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"caption\":\"Guilherme Barbassa\"},\"description\":\"Guilherme Barbassa \u00e9 CEO da Actio Software, com mais de 20 anos de experi\u00eancia em gest\u00e3o estrat\u00e9gica e transforma\u00e7\u00e3o empresarial. Atua na integra\u00e7\u00e3o entre estrat\u00e9gia, governan\u00e7a e tecnologia, apoiando a alta lideran\u00e7a na constru\u00e7\u00e3o de sistemas de gest\u00e3o orientados a resultados.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/guilherme-barbassa-247b8932\\\/\"],\"url\":\"https:\\\/\\\/actiosoftware.com\\\/en\\\/blog\\\/author\\\/guiceo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Strategic Planning: From Vision to Execution","description":"Turn your strategic planning into consistent execution with action plans, KPIs, the Balanced Scorecard, and agile management methodologies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actiosoftware.com\/en\/blog\/strategic-planning-execution\/","og_locale":"en_US","og_type":"article","og_title":"Planejamento estrat\u00e9gico: da vis\u00e3o \u00e0 execu\u00e7\u00e3o","og_description":"Transforme seu planejamento estrat\u00e9gico em execu\u00e7\u00e3o consistente com planos de a\u00e7\u00e3o, KPIs, Balanced Scorecard e metodologias \u00e1geis de gest\u00e3o.","og_url":"https:\/\/actiosoftware.com\/en\/blog\/strategic-planning-execution\/","og_site_name":"Actio","article_publisher":"https:\/\/www.facebook.com\/actiobrasil","article_published_time":"2025-09-17T17:05:26+00:00","article_modified_time":"2026-02-24T18:29:47+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/09\/as-pessoas-trabalham-juntas-no-escritorio-como-trabalho-em-equipe-e-parceiro-scaled.jpg","type":"image\/jpeg"}],"author":"Guilherme Barbassa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Guilherme Barbassa","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actiosoftware.com\/blog\/planejamento-estrategico-execucao\/#article","isPartOf":{"@id":"https:\/\/actiosoftware.com\/blog\/planejamento-estrategico-execucao\/"},"author":{"name":"Guilherme Barbassa","@id":"https:\/\/actiosoftware.com\/#\/schema\/person\/cf23461d8ee5c5a8df7a56866d4ecf65"},"headline":"Planejamento estrat\u00e9gico: da vis\u00e3o \u00e0 execu\u00e7\u00e3o","datePublished":"2025-09-17T17:05:26+00:00","dateModified":"2026-02-24T18:29:47+00:00","mainEntityOfPage":{"@id":"https:\/\/actiosoftware.com\/blog\/planejamento-estrategico-execucao\/"},"wordCount":738,"publisher":{"@id":"https:\/\/actiosoftware.com\/#organization"},"image":{"@id":"https:\/\/actiosoftware.com\/blog\/planejamento-estrategico-execucao\/#primaryimage"},"thumbnailUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/09\/as-pessoas-trabalham-juntas-no-escritorio-como-trabalho-em-equipe-e-parceiro-scaled.jpg","keywords":["gest\u00e3o estrat\u00e9gica"],"articleSection":["Estrat\u00e9gia e Performance"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/actiosoftware.com\/blog\/planejamento-estrategico-execucao\/","url":"https:\/\/actiosoftware.com\/blog\/planejamento-estrategico-execucao\/","name":"Strategic Planning: From Vision to Execution","isPartOf":{"@id":"https:\/\/actiosoftware.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actiosoftware.com\/blog\/planejamento-estrategico-execucao\/#primaryimage"},"image":{"@id":"https:\/\/actiosoftware.com\/blog\/planejamento-estrategico-execucao\/#primaryimage"},"thumbnailUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/09\/as-pessoas-trabalham-juntas-no-escritorio-como-trabalho-em-equipe-e-parceiro-scaled.jpg","datePublished":"2025-09-17T17:05:26+00:00","dateModified":"2026-02-24T18:29:47+00:00","description":"Turn your strategic planning into consistent execution with action plans, KPIs, the Balanced Scorecard, and agile management methodologies.","breadcrumb":{"@id":"https:\/\/actiosoftware.com\/blog\/planejamento-estrategico-execucao\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actiosoftware.com\/blog\/planejamento-estrategico-execucao\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actiosoftware.com\/blog\/planejamento-estrategico-execucao\/#primaryimage","url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/09\/as-pessoas-trabalham-juntas-no-escritorio-como-trabalho-em-equipe-e-parceiro-scaled.jpg","contentUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/09\/as-pessoas-trabalham-juntas-no-escritorio-como-trabalho-em-equipe-e-parceiro-scaled.jpg","width":2560,"height":1709,"caption":"Do estrat\u00e9gico ao operacional: conecte BSC, OKR, KPIs e PDCA em um ciclo cont\u00ednuo."},{"@type":"BreadcrumbList","@id":"https:\/\/actiosoftware.com\/blog\/planejamento-estrategico-execucao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/actiosoftware.com\/"},{"@type":"ListItem","position":2,"name":"Planejamento estrat\u00e9gico: da vis\u00e3o \u00e0 execu\u00e7\u00e3o"}]},{"@type":"WebSite","@id":"https:\/\/actiosoftware.com\/#website","url":"https:\/\/actiosoftware.com\/","name":"Actio","description":"Softwares para gest\u00e3o estrat\u00e9gica","publisher":{"@id":"https:\/\/actiosoftware.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actiosoftware.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/actiosoftware.com\/#organization","name":"Actio","url":"https:\/\/actiosoftware.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actiosoftware.com\/#\/schema\/logo\/image\/","url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2020\/02\/logo-150x37-3.png","contentUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2020\/02\/logo-150x37-3.png","width":150,"height":37,"caption":"Actio"},"image":{"@id":"https:\/\/actiosoftware.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/actiobrasil","https:\/\/www.instagram.com\/actiobrasil\/","https:\/\/www.linkedin.com\/company\/actiosoftware\/"]},{"@type":"Person","@id":"https:\/\/actiosoftware.com\/#\/schema\/person\/cf23461d8ee5c5a8df7a56866d4ecf65","name":"Guilherme Barbassa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","caption":"Guilherme Barbassa"},"description":"Guilherme Barbassa is CEO of Actio Software, with over 20 years of experience in strategic management and business transformation. He works in the integration between strategy, governance, and technology, supporting senior leadership in building results-oriented management systems.","sameAs":["https:\/\/www.linkedin.com\/in\/guilherme-barbassa-247b8932\/"],"url":"https:\/\/actiosoftware.com\/en\/blog\/author\/guiceo\/"}]}},"_links":{"self":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/59387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/comments?post=59387"}],"version-history":[{"count":1,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/59387\/revisions"}],"predecessor-version":[{"id":66068,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/59387\/revisions\/66068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/media\/59388"}],"wp:attachment":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/media?parent=59387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/categories?post=59387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/tags?post=59387"},{"taxonomy":"idioma-posts","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/Idioma-posts?post=59387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}