{"id":57144,"date":"2025-07-28T17:00:00","date_gmt":"2025-07-28T20:00:00","guid":{"rendered":"https:\/\/actiosoftware.com?p=57144"},"modified":"2026-02-24T15:30:03","modified_gmt":"2026-02-24T18:30:03","slug":"how-to-define-relevant-kpis-the-key-to-real-impact","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/en\/blog\/como-definir-kpis-relevantes-a-chave-para-impacto-real\/","title":{"rendered":"How to Define Relevant KPIs: The Key to Real Strategic Impact\u00a0"},"content":{"rendered":"<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/07\/Axel-8199513.mp3\"><\/audio><\/figure>\n\n\n<p>\n\n\n\n\n\n\n<p>In an executive's routine, few assets are as scarce as focus. And nothing distracts more than a crowded dashboard of indicators that say nothing about what truly matters. Defining relevant KPIs has become a competitive advantage \u2013 not because it's complex, but because it requires strategic clarity in volatile times. This blog shows how to identify the indicators that guide high-impact decisions, not just pretty reports.&nbsp;<\/p>\n\n\n\n<p>Enjoy the read!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kpi-s-relevantes-o-que-realmente-guia-empresas-de-alta-performance-nbsp\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"><strong>Relevant KPIs: What Truly Guides High-Performance Companies<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Periodic KPI review is often linked to success stories documented in studies by FGV Brazil. Research like \u201cKnowledge and Use of Marketing Metrics\u201d shows that <em>C-Levels<\/em> who consistently track KPIs such as ROI, EBITDA and Market Share outperform in EBITDA growth, profit margins and customer retention.&nbsp;<\/p>\n\n\n\n<p>The issue isn\u2019t lack of data \u2014 it\u2019s data overload. Many organizations track dozens of KPIs per department. Yet, according to Gartner (2023), companies that focus on 5 to 10 key KPIs per management level report 35% higher strategic clarity.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kpi-s-e-cultura-quando-a-gestao-se-torna-linguagem-comum-nbsp\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"><strong>KPIs and Culture: When Management Becomes Shared Language<\/strong>&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/07\/imagem-4-1.png\" alt=\"\" class=\"wp-image-57145\" style=\"width:490px;height:auto\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/07\/imagem-4-1.png 800w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/07\/imagem-4-1-370x231.png 370w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/07\/imagem-4-1-768x480.png 768w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/07\/imagem-4-1-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>The effectiveness of KPIs is inseparable from organizational culture. In mature companies, indicators are not just a finance or performance duty \u2014 they become part of the business narrative. Executives at BRF and Gerdau, for example, use KPIs like ROI and Strategic Goal Achievement in executive rituals, directly influencing portfolio and resource allocation decisions.&nbsp;<\/p>\n\n\n\n<p>In low-discipline cultures, KPIs become noise: either irrelevant, manipulated, or ignored. The solution lies in leadership that turns metrics into tools for continuous learning.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-green-cyan-color has-text-color has-link-color wp-elements-9b8a7e6a12260f504d7fb9391678ec0c\" id=\"h-da-metrica-ao-impacto-como-a-actio-estrutura-kpis-no-modulo-de-gestao-de-remuneracao-variavel-nbsp\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"><strong>From Metrics to Impact: How Actio Structures KPIs with Variable Compensation<\/strong>&nbsp;<\/h3>\n\n\n\n<p>At Actio, the Variable Compensation Management module directly connects strategic KPIs to both individual and team performance. The logic is simple: if a KPI doesn\u2019t impact bonuses or resource allocation, maybe it\u2019s not relevant enough to be on the executive dashboard.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"564\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/12\/score-gif-telas.gif\" alt=\"\" class=\"wp-image-39709\" style=\"width:332px;height:auto\"\/><\/figure>\n\n\n\n<p>The platform allows you to set calculation rules based on strategic goals, automate updates with consolidated data and generate reports segmented by area, hierarchy, and quarterly cycles. This ensures not just traceability \u2014 but clarity on what the company truly values and rewards.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-kpi-s-que-valem-a-pena-licoes-para-levar-ao-board-nbsp\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"><strong>KPIs That Matter: What to Take to the Board<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Defining relevant KPIs is not about spreadsheets \u2014 it's about making strategic choices. High-performing executives know that what gets measured gets prioritized. And what gets prioritized must have strategic meaning.&nbsp;<\/p>\n\n\n\n<p><strong>Pratical KPI Checklist:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is this KPI directly tied to a strategic objective?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are the data sources reliable and frequently updated?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can different levels of the organization understand and act on it?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does the metric drive decisions \u2014 or just inform?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is it clear what changes if the goal is met \u2014 or missed?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Follow us on <a href=\"https:\/\/www.linkedin.com\/showcase\/actionorthamerica\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> to get weekly access to valuable insights for your business journey.&nbsp;<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Learn how to define KPI's that truly reflect your company\u2019s strategic goals \u2014 and avoid metrics that only create noise.<\/p>","protected":false},"author":10,"featured_media":57146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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