{"id":56700,"date":"2025-07-16T15:18:57","date_gmt":"2025-07-16T18:18:57","guid":{"rendered":"https:\/\/actiosoftware.com?p=56700"},"modified":"2026-02-24T15:30:05","modified_gmt":"2026-02-24T18:30:05","slug":"the-end-of-viva-goals-wake-up-call-for-cosmetic-okrs","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/en\/blog\/o-fim-do-viva-goal-e-um-alerta-sua-empresa-esta-pronta-para-abandonar-o-okr-cosmetico\/","title":{"rendered":"The End of Viva Goals Is a Wake-Up Call: Is Your Company Ready to Ditch \u201cCosmetic OKRs\u201d?"},"content":{"rendered":"<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/07\/Axel-8113042.mp3\"><\/audio><\/figure>\n\n\n<p>\n\n\n\n\n\n\n<p>Microsoft\u2019s announcement of Viva Goals' discontinuation sparked a wave of reactions across the market. The search for a \u201creplacement\u201d began. But this race to fill a technological gap is actually an invitation to a much deeper reflection. This event is the perfect catalyst to confront a challenge many companies have been silently facing: the rise of <strong><a href=\"https:\/\/actiosoftware.com\/en\/is-your-strategy-muscle-or-makeup-the-silent-risk-of-cosmetic-okrs\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cCosmetic OKRs\u201d<\/a><\/strong> \u2014 a concept we discuss in detail here.<\/p>\n\n\n\n<p>The rush to switch from one tool to another, a \u201csimilar\u201d one, creates the perfect environment for Cosmetic OKRs to thrive. The tool changes, but the illusion of progress remains. Learn how to break this cycle once and for all.<\/p>\n\n\n\n<p>Enjoy the read!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-problema-tecnico-a-oportunidade-estrategica\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"><strong>From Technical Problem to Strategic Opportunity<\/strong><\/h2>\n\n\n\n<p>Perhaps unintentionally, Microsoft gave us a chance to pause and ask: was our goal management system <em>really<\/em> working? Or were we just dressing up a fragmented governance structure?<\/p>\n\n\n\n<p>If your OKRs lived in a silo, disconnected from operational risks and your company\u2019s incentive systems, then the tool wasn\u2019t the solution \u2014 it was part of the problem. Moving from one OKR tool to another is like switching brands of makeup hoping for healthier skin. The real solution lies in addressing the cause, not the symptom.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/07\/imagem-2-2.png\" alt=\"\" class=\"wp-image-56702\" style=\"width:541px;height:auto\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/07\/imagem-2-2.png 800w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/07\/imagem-2-2-370x231.png 370w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/07\/imagem-2-2-768x480.png 768w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/07\/imagem-2-2-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-pergunta-certa-a-se-fazer-agora\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"><strong>The Right Question to Ask Now<\/strong><\/h2>\n\n\n\n<p>The discontinuation of Viva Goals demands a decision. Leaders can choose the path of a simple replacement, swapping one tool for another and continuing the cycle of fragmented management. Or they can choose the path of evolution. This is the time to stop searching for a \u201cViva Goals replacement\u201d and start seeking an \u201cintegrated governance platform.\u201d<\/p>\n\n\n\n<p>The question your executive committee should be asking is not:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\"><em>\u201cWhich OKR tool are we going to adopt?\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>But rather:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cHow can we use this opportunity to finally build a system where our Strategy, our Risks, and our Performance are intrinsically connected?\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Use this moment. Not just to switch software, but to completely upgrade your strategic execution approach. The end of Viva Goals doesn\u2019t have to be a technical headache; it can be the birth of much stronger and more effective governance. The choice is yours.<\/p>\n\n\n\n<p>Discover the solution to turn change into a revolution: <\/p>\n\n\n\n<p><a href=\"https:\/\/actiosoftware.com\/en\/viva-goals-alternative\/\">Actio Strategic Management \u2013 Best Alternative to Viva Goals in 2025 \u2013 Actio<\/a><\/p>\n\n\n\n<p>Find more valuable insights for high-performance businesses on our LinkedIn <a href=\"https:\/\/www.linkedin.com\/showcase\/actionorthamerica\/\">LinkedIn<\/a><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The end of Viva Goals reveals flaws in OKR adoption. Learn how to avoid cosmetic OKRs and move toward real strategic governance.<\/p>","protected":false},"author":10,"featured_media":56703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[243,265,1225,1224],"Idioma-posts":[1167],"class_list":["post-56700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","tag-gestao-estrategica","tag-okr","tag-okr-cosmetico","tag-performance-empresarial","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fim do Viva Goals: sua empresa est\u00e1 pronta para abandonar OKR cosm\u00e9tico?<\/title>\n<meta name=\"description\" content=\"O fim do Viva Goals exp\u00f5e falhas nos OKRs. 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Descubra como evitar o OKR cosm\u00e9tico e evoluir para uma governan\u00e7a estrat\u00e9gica real.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actiosoftware.com\/en\/blog\/the-end-of-viva-goals-wake-up-call-for-cosmetic-okrs\/\" \/>\n<meta property=\"og:site_name\" content=\"Actio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/actiobrasil\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-16T18:18:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T18:30:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/07\/imagem-1-2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guilherme Barbassa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guilherme Barbassa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-fim-do-viva-goal-e-um-alerta-sua-empresa-esta-pronta-para-abandonar-o-okr-cosmetico\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-fim-do-viva-goal-e-um-alerta-sua-empresa-esta-pronta-para-abandonar-o-okr-cosmetico\\\/\"},\"author\":{\"name\":\"Guilherme Barbassa\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/cf23461d8ee5c5a8df7a56866d4ecf65\"},\"headline\":\"O Fim do Viva Goals \u00e9 um Alerta: Sua Empresa est\u00e1 Pronta para Abandonar o &#8220;OKR Cosm\u00e9tico&#8221;?\",\"datePublished\":\"2025-07-16T18:18:57+00:00\",\"dateModified\":\"2026-02-24T18:30:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-fim-do-viva-goal-e-um-alerta-sua-empresa-esta-pronta-para-abandonar-o-okr-cosmetico\\\/\"},\"wordCount\":479,\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-fim-do-viva-goal-e-um-alerta-sua-empresa-esta-pronta-para-abandonar-o-okr-cosmetico\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/imagem-1-2-1.png\",\"keywords\":[\"gest\u00e3o estrat\u00e9gica\",\"okr\",\"OKR cosm\u00e9tico\",\"performance empresarial\"],\"articleSection\":[\"Estrat\u00e9gia e Performance\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-fim-do-viva-goal-e-um-alerta-sua-empresa-esta-pronta-para-abandonar-o-okr-cosmetico\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-fim-do-viva-goal-e-um-alerta-sua-empresa-esta-pronta-para-abandonar-o-okr-cosmetico\\\/\",\"name\":\"Fim do Viva Goals: sua empresa est\u00e1 pronta para abandonar OKR cosm\u00e9tico?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-fim-do-viva-goal-e-um-alerta-sua-empresa-esta-pronta-para-abandonar-o-okr-cosmetico\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-fim-do-viva-goal-e-um-alerta-sua-empresa-esta-pronta-para-abandonar-o-okr-cosmetico\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/imagem-1-2-1.png\",\"datePublished\":\"2025-07-16T18:18:57+00:00\",\"dateModified\":\"2026-02-24T18:30:05+00:00\",\"description\":\"O fim do Viva Goals exp\u00f5e falhas nos OKRs. 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