{"id":46447,"date":"2024-02-23T13:17:07","date_gmt":"2024-02-23T16:17:07","guid":{"rendered":"https:\/\/actiosoftware.com?p=40801"},"modified":"2026-02-24T15:30:17","modified_gmt":"2026-02-24T18:30:17","slug":"how-to-do-strategic-planning-with-bsc","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/en\/blog\/como-fazer-um-planejamento-estrategico-com-o-bsc\/","title":{"rendered":"How to create a strategic plan with the Balanced Scorecard (BSC)\u00a0"},"content":{"rendered":"<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2024\/02\/Axel-5001709.mp3\"><\/audio><\/figure>\n\n\n<p>\n\n\n\n<p>Setting goals and developing strategies are fundamental elements for a company\u2019s success. Identifying the most relevant goals, however, can be a crucial challenge.&nbsp;<\/p>\n\n\n\n<p>In this sense, integrating strategic planning with the Balanced Scorecard (BSC) can be a valuable approach for decision-making in a business.&nbsp;<\/p>\n\n\n\n<p>Combining strategic planning with the BSC makes it possible to create a comprehensive action plan considering the company\u2019s various needs, opportunities, and challenges.<\/p>\n\n\n\n<p class=\"translation-block\">This article will teach you how to create and execute a strategic plan integrated with the BSC. Happy reading!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-e-planejamento-estrategico-nbsp\"><strong>What is strategic planning?&nbsp;<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2024\/02\/33.jpg\" alt=\"What is strategic planning?\u00a0\" class=\"wp-image-40804\"\/><\/figure>\n\n\n\n<p>Strategic planning can be defined as the process of identifying opportunities, formulating strategies, and defining actions aimed at achieving organizational objectives.&nbsp;<\/p>\n\n\n\n<p>Also known as a strategic plan, this methodology establishes the direction to be followed by the company and determines the search for the best results.<\/p>\n\n\n\n<p>In this context, the act of planning involves establishing measures that represent the most effective route to achieving objectives; based on the analysis of the current context; in projecting future scenarios and considering the company's expectations for the coming years.<\/p>\n\n\n\n<p>It\u2019s important to highlight that strategic planning can be carried out at different intervals, from monthly to long-term, adjusting according to the demands and reality of each business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-e-balanced-scorecard-nbsp\"><strong>What Is Balanced Scorecard? Benefits and Examples&nbsp;<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2024\/02\/122739.jpg\" alt=\"What Is Balanced Scorecard? Benefits and Examples \" class=\"wp-image-40805\"\/><\/figure>\n\n\n\n<p>The Balanced Scorecard, also known as BSC, was developed by professors Robert Kaplan and David Norton from Harvard Business School in the 1990s.&nbsp;<\/p>\n\n\n\n<p>Moreover, it is a methodology for strategic management that seeks to balance different perspectives of performance in an organization, going beyond traditional financial and accounting indicators.<\/p>\n\n\n\n<p>The objective of the Balanced Scorecard is to provide a more comprehensive and balanced view of a company's performance; considering not only financial aspects, but also those related to customers, internal processes and organizational learning and growth.<\/p>\n\n\n\n<p>This approach helps organizations translate their strategy into clear and measurable objectives, aligning actions at all levels of the company.&nbsp;<\/p>\n\n\n\n<p>But how does this tool apply to strategic planning? That\u2019s what you\u2019ll discover next!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-etapas-para-fazer-um-planejamento-estrategico-com-o-bsc\"><strong>Steps to create a strategic plan with the BSC<\/strong><\/h2>\n\n\n\n<p>Check out the essential steps to create a BSC strategic plan:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-estabelecimento-da-visao-e-missao\"><strong>1- Establishment of vision and mission<\/strong><\/h3>\n\n\n\n<p>The first step to creating effective strategic planning with the BSC is to clearly define the organization's vision and mission.&nbsp;<\/p>\n\n\n\n<p>Thus, the vision represents the desired future of the company; while the mission determines the purpose and fundamental values \u200b\u200bthat guide its activities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-identificacao-dos-objetivos-estrategicos\"><strong>2- Identification of strategic objectives<\/strong><\/h3>\n\n\n\n<p>With the vision and mission established, the next step is to identify the strategic objectives that will help realize that vision.&nbsp;<\/p>\n\n\n\n<p>These objectives must be specific, measurable, achievable, relevant and time-bound (SMART), and must cover the different perspectives of the Balanced Scorecard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-definicao-de-indicadores-de-desempenho\"><strong>3- Definition of performance indicators<\/strong><\/h3>\n\n\n\n<p>Each strategic objective must be accompanied by performance indicators that allow you to monitor progress towards these objectives.&nbsp;<\/p>\n\n\n\n<p>However, remember that these indicators must be chosen carefully; in order to faithfully reflect performance in each strategic area.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-estabelecimento-de-metas-e-iniciativas\"><strong>4- Establishment of goals and initiatives<\/strong><\/h3>\n\n\n\n<p>In addition to performance indicators, it is important to establish clear goals and define specific initiatives that will help achieve these goals.&nbsp;<\/p>\n\n\n\n<p>Therefore, goals must be challenging but achievable, and initiatives must be aligned with strategic objectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-implementacao-e-acompanhamento-do-bsc\"><strong>5- Implementation and monitoring of the BSC<\/strong><\/h3>\n\n\n\n<p>Finally, know that implementing the Balanced Scorecard requires a firm commitment from leadership and an organizational culture that values \u200b\u200bmeasurement and continuous learning.&nbsp;<\/p>\n\n\n\n<p>Once implemented, the BSC must be monitored closely, with regular reviews to assess progress; make adjustments and ensure the continued relevance of indicators and targets.<\/p>\n\n\n\n<p><a href=\"https:\/\/actiosoftware.com\/en\/tune\/\">Looking for strategic management software? Meet Tune by Actio!&nbsp;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-o-planejamento-estrategico-bsc-pode-ajudar-as-empresas\"><strong>How can BSC strategic planning help companies?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2024\/02\/2147626517.jpg\" alt=\"How can BSC strategic planning help companies?\" class=\"wp-image-40806\"\/><\/figure>\n\n\n\n<p>BSC strategic planning offers an approach that not only considers different perspectives but also resembles the layers of a pyramid.<\/p>\n\n\n\n<p>Check out the <strong>main benefits of this integration:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Establishes a clear and measurable path from the current state of the company to a more prosperous future state;<\/li>\n\n\n\n<li>Helps identify critical challenges and areas lacking essential competencies to advance to the next stage;<\/li>\n\n\n\n<li>Articulates how the set objectives will directly contribute to the organization\u2019s progress in its various phases;<\/li>\n\n\n\n<li>Facilitates the prioritization of business activities, ensuring they are addressed in the necessary order to promote efficient progression between stages.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conheca-o-tune-by-actio-software-de-gestao-estrategica-do-grupo-falconi\"><strong>Introducing Tune by Actio, a strategic management software<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2024\/02\/image-43.png\" alt=\"\" class=\"wp-image-40802\" style=\"aspect-ratio:1.98068669527897;width:378px;height:auto\"\/><\/figure>\n\n\n\n<p>While  BSC strategic planning is a powerful approach, it\u2019s important to remember that its implementation requires commitment, planning, and involvement from the entire organization to achieve significant results.&nbsp;&nbsp;<\/p>\n\n\n\n<p>However, it\u2019s not just that; using the right technology for your management processes is crucial to being effective. Get to know<a href=\"https:\/\/actiosoftware.com\/en\/tune\/\"> Tune by Actio<\/a>, a software to manage projects in your company; with it, you ensure total control of all information, goals, and actions.&nbsp;<\/p>\n\n\n\n<p>It is worth mentioning that Actio is part of the <a href=\"https:\/\/en.falconi.com\/\">Falconi Group<\/a>, a reference in business excellence.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-perguntas-frequentes\"><strong>Frequently Asked Questions<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-qual-a-diferenca-entre-planejamento-estrategico-tatico-e-operacional\"><strong>1- What is the difference between strategic, tactical, and operational planning?<\/strong><\/h3>\n\n\n\n<p><strong>Strategic planning:<\/strong> Is the process of defining the long-term objectives of an organization and strategies to achieve them. It involves high-level decisions that affect the entire company.<\/p>\n\n\n\n<p><strong>Tactical planning:<\/strong> It focuses on implementing the strategies defined in strategic planning. It involves medium-term decisions and is related to departments and organizational units.<\/p>\n\n\n\n<p><strong>Operational planning:<\/strong> Refers to the daily and short-term activities aimed at achieving the goals established in tactical planning. It involves specific and routine processes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-o-que-significa-planejamento-estrategico\"><strong>2- What does strategic planning mean?<\/strong><\/h3>\n\n\n\n<p>Strategic plan is a systematic process of defining an organization's long-term objectives; as well as identifying and implementing the strategies necessary to achieve them.&nbsp;<\/p>\n\n\n\n<p>Furthermore, it is a fundamental tool for guiding decision-making and aligning the efforts of the entire organization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-qual-o-conceito-do-planejamento-estrategico-bsc\"><strong>3- What is the concept of BSC strategic planning?<\/strong><\/h3>\n\n\n\n<p>BSC (Balanced Scorecard) Strategic Planning is an approach that combines financial and non-financial measures to evaluate an organization's performance in relation to its strategic objectives.&nbsp;<\/p>\n\n\n\n<p>In this way, the BSC helps translate the company's vision and strategy into a comprehensive set of performance measures that provide a balanced view of the business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusao\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>As you can see, carrying out efficient strategic planning with the Balanced Scorecard requires a careful and deliberate process.<\/p>\n\n\n\n<p>From defining the vision and mission to implementing and monitoring performance indicators; each step plays a crucial role in the success of the organizational strategy.<\/p>\n\n\n\n<p>Don\u2019t forget to follow <a href=\"https:\/\/actiosoftware.com\/en\/\">Actio<\/a> on<a href=\"https:\/\/www.instagram.com\/actionorthamerica\/\"> Instagram<\/a>,<a href=\"https:\/\/www.linkedin.com\/showcase\/92517223\/admin\/feed\/posts\/\"> Linkedin<\/a> and <a href=\"https:\/\/www.facebook.com\/actionorthamerica\/\">Facebook<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Did you like the content? Tell me in the comments.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Integrate strategic planning with the Balanced Scorecard (BSC) to direct the company, set clear goals and monitor performance<\/p>","protected":false},"author":10,"featured_media":45579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[276,243],"Idioma-posts":[1169,1168,1167],"class_list":["post-46447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","tag-bsc","tag-gestao-estrategica","idioma-posts-espanhol","idioma-posts-ingles","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como fazer um planejamento estrat\u00e9gico com o BSC\u00a0 - Actio<\/title>\n<meta name=\"description\" content=\"Integre o planejamento estrat\u00e9gico com o Balanced Scorecard (BSC) para direcionar a empresa, definir metas claras e monitorar o desempenho.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actiosoftware.com\/en\/blog\/how-to-do-strategic-planning-with-bsc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como fazer um planejamento estrat\u00e9gico com o BSC\u00a0\" \/>\n<meta property=\"og:description\" content=\"Integre o planejamento estrat\u00e9gico com o Balanced Scorecard (BSC) para direcionar a empresa, definir metas claras e monitorar o desempenho.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actiosoftware.com\/en\/blog\/how-to-do-strategic-planning-with-bsc\/\" \/>\n<meta property=\"og:site_name\" content=\"Actio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/actiobrasil\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-23T16:17:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T18:30:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2024\/02\/133858.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guilherme Barbassa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guilherme Barbassa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-fazer-um-planejamento-estrategico-com-o-bsc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-fazer-um-planejamento-estrategico-com-o-bsc\\\/\"},\"author\":{\"name\":\"Guilherme Barbassa\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/cf23461d8ee5c5a8df7a56866d4ecf65\"},\"headline\":\"Como fazer um planejamento estrat\u00e9gico com o BSC\u00a0\",\"datePublished\":\"2024-02-23T16:17:07+00:00\",\"dateModified\":\"2026-02-24T18:30:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-fazer-um-planejamento-estrategico-com-o-bsc\\\/\"},\"wordCount\":1357,\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-fazer-um-planejamento-estrategico-com-o-bsc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/133858.jpg\",\"keywords\":[\"bsc\",\"gest\u00e3o estrat\u00e9gica\"],\"articleSection\":[\"Estrat\u00e9gia e Performance\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-fazer-um-planejamento-estrategico-com-o-bsc\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-fazer-um-planejamento-estrategico-com-o-bsc\\\/\",\"name\":\"Como fazer um planejamento estrat\u00e9gico com o BSC\u00a0 - Actio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-fazer-um-planejamento-estrategico-com-o-bsc\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-fazer-um-planejamento-estrategico-com-o-bsc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/133858.jpg\",\"datePublished\":\"2024-02-23T16:17:07+00:00\",\"dateModified\":\"2026-02-24T18:30:17+00:00\",\"description\":\"Integre o planejamento estrat\u00e9gico com o Balanced Scorecard (BSC) para direcionar a empresa, definir metas claras e monitorar o desempenho.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-fazer-um-planejamento-estrategico-com-o-bsc\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-fazer-um-planejamento-estrategico-com-o-bsc\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-fazer-um-planejamento-estrategico-com-o-bsc\\\/#primaryimage\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/133858.jpg\",\"contentUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/133858.jpg\",\"width\":1000,\"height\":717,\"caption\":\"Como fazer um planejamento estrat\u00e9gico com o BSC\u00a0\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-fazer-um-planejamento-estrategico-com-o-bsc\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/actiosoftware.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como fazer um planejamento estrat\u00e9gico com o BSC\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/\",\"name\":\"Actio\",\"description\":\"Softwares para gest\u00e3o estrat\u00e9gica\",\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/actiosoftware.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\",\"name\":\"Actio\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-150x37-3.png\",\"contentUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-150x37-3.png\",\"width\":150,\"height\":37,\"caption\":\"Actio\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/actiobrasil\",\"https:\\\/\\\/www.instagram.com\\\/actiobrasil\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/actiosoftware\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/cf23461d8ee5c5a8df7a56866d4ecf65\",\"name\":\"Guilherme Barbassa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"caption\":\"Guilherme Barbassa\"},\"description\":\"Guilherme Barbassa \u00e9 CEO da Actio Software, com mais de 20 anos de experi\u00eancia em gest\u00e3o estrat\u00e9gica e transforma\u00e7\u00e3o empresarial. Atua na integra\u00e7\u00e3o entre estrat\u00e9gia, governan\u00e7a e tecnologia, apoiando a alta lideran\u00e7a na constru\u00e7\u00e3o de sistemas de gest\u00e3o orientados a resultados.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/guilherme-barbassa-247b8932\\\/\"],\"url\":\"https:\\\/\\\/actiosoftware.com\\\/en\\\/blog\\\/author\\\/guiceo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to carry out strategic planning with BSC - Actio","description":"Integrate strategic planning with the Balanced Scorecard (BSC) to direct the company, set clear goals and monitor performance","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actiosoftware.com\/en\/blog\/how-to-do-strategic-planning-with-bsc\/","og_locale":"en_US","og_type":"article","og_title":"Como fazer um planejamento estrat\u00e9gico com o BSC\u00a0","og_description":"Integre o planejamento estrat\u00e9gico com o Balanced Scorecard (BSC) para direcionar a empresa, definir metas claras e monitorar o desempenho.","og_url":"https:\/\/actiosoftware.com\/en\/blog\/how-to-do-strategic-planning-with-bsc\/","og_site_name":"Actio","article_publisher":"https:\/\/www.facebook.com\/actiobrasil","article_published_time":"2024-02-23T16:17:07+00:00","article_modified_time":"2026-02-24T18:30:17+00:00","og_image":[{"width":1000,"height":717,"url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2024\/02\/133858.jpg","type":"image\/jpeg"}],"author":"Guilherme Barbassa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Guilherme Barbassa","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actiosoftware.com\/blog\/como-fazer-um-planejamento-estrategico-com-o-bsc\/#article","isPartOf":{"@id":"https:\/\/actiosoftware.com\/blog\/como-fazer-um-planejamento-estrategico-com-o-bsc\/"},"author":{"name":"Guilherme Barbassa","@id":"https:\/\/actiosoftware.com\/#\/schema\/person\/cf23461d8ee5c5a8df7a56866d4ecf65"},"headline":"Como fazer um planejamento estrat\u00e9gico com o BSC\u00a0","datePublished":"2024-02-23T16:17:07+00:00","dateModified":"2026-02-24T18:30:17+00:00","mainEntityOfPage":{"@id":"https:\/\/actiosoftware.com\/blog\/como-fazer-um-planejamento-estrategico-com-o-bsc\/"},"wordCount":1357,"publisher":{"@id":"https:\/\/actiosoftware.com\/#organization"},"image":{"@id":"https:\/\/actiosoftware.com\/blog\/como-fazer-um-planejamento-estrategico-com-o-bsc\/#primaryimage"},"thumbnailUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2024\/02\/133858.jpg","keywords":["bsc","gest\u00e3o estrat\u00e9gica"],"articleSection":["Estrat\u00e9gia e Performance"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/actiosoftware.com\/blog\/como-fazer-um-planejamento-estrategico-com-o-bsc\/","url":"https:\/\/actiosoftware.com\/blog\/como-fazer-um-planejamento-estrategico-com-o-bsc\/","name":"How to carry out strategic planning with BSC - Actio","isPartOf":{"@id":"https:\/\/actiosoftware.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actiosoftware.com\/blog\/como-fazer-um-planejamento-estrategico-com-o-bsc\/#primaryimage"},"image":{"@id":"https:\/\/actiosoftware.com\/blog\/como-fazer-um-planejamento-estrategico-com-o-bsc\/#primaryimage"},"thumbnailUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2024\/02\/133858.jpg","datePublished":"2024-02-23T16:17:07+00:00","dateModified":"2026-02-24T18:30:17+00:00","description":"Integrate strategic planning with the Balanced Scorecard (BSC) to direct the company, set clear goals and monitor performance","breadcrumb":{"@id":"https:\/\/actiosoftware.com\/blog\/como-fazer-um-planejamento-estrategico-com-o-bsc\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actiosoftware.com\/blog\/como-fazer-um-planejamento-estrategico-com-o-bsc\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actiosoftware.com\/blog\/como-fazer-um-planejamento-estrategico-com-o-bsc\/#primaryimage","url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2024\/02\/133858.jpg","contentUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2024\/02\/133858.jpg","width":1000,"height":717,"caption":"Como fazer um planejamento estrat\u00e9gico com o BSC\u00a0"},{"@type":"BreadcrumbList","@id":"https:\/\/actiosoftware.com\/blog\/como-fazer-um-planejamento-estrategico-com-o-bsc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/actiosoftware.com\/"},{"@type":"ListItem","position":2,"name":"Como fazer um planejamento estrat\u00e9gico com o BSC\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/actiosoftware.com\/#website","url":"https:\/\/actiosoftware.com\/","name":"Actio","description":"Softwares para gest\u00e3o estrat\u00e9gica","publisher":{"@id":"https:\/\/actiosoftware.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actiosoftware.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/actiosoftware.com\/#organization","name":"Actio","url":"https:\/\/actiosoftware.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actiosoftware.com\/#\/schema\/logo\/image\/","url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2020\/02\/logo-150x37-3.png","contentUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2020\/02\/logo-150x37-3.png","width":150,"height":37,"caption":"Actio"},"image":{"@id":"https:\/\/actiosoftware.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/actiobrasil","https:\/\/www.instagram.com\/actiobrasil\/","https:\/\/www.linkedin.com\/company\/actiosoftware\/"]},{"@type":"Person","@id":"https:\/\/actiosoftware.com\/#\/schema\/person\/cf23461d8ee5c5a8df7a56866d4ecf65","name":"Guilherme Barbassa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","caption":"Guilherme Barbassa"},"description":"Guilherme Barbassa is CEO of Actio Software, with over 20 years of experience in strategic management and business transformation. He works in the integration between strategy, governance, and technology, supporting senior leadership in building results-oriented management systems.","sameAs":["https:\/\/www.linkedin.com\/in\/guilherme-barbassa-247b8932\/"],"url":"https:\/\/actiosoftware.com\/en\/blog\/author\/guiceo\/"}]}},"_links":{"self":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/46447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/comments?post=46447"}],"version-history":[{"count":1,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/46447\/revisions"}],"predecessor-version":[{"id":66143,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/46447\/revisions\/66143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/media\/45579"}],"wp:attachment":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/media?parent=46447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/categories?post=46447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/tags?post=46447"},{"taxonomy":"idioma-posts","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/Idioma-posts?post=46447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}