{"id":37263,"date":"2023-09-14T16:00:22","date_gmt":"2023-09-14T16:00:22","guid":{"rendered":"https:\/\/actiosoftware.com?p=37263"},"modified":"2026-02-24T14:33:34","modified_gmt":"2026-02-24T17:33:34","slug":"bsc-or-okr-which-to-choose","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/en\/blog\/bsc-ou-okr-qual-escolher\/","title":{"rendered":"BSC or OKR: which one to choose?"},"content":{"rendered":"<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/Paulo-1878060.mp3\"><\/audio><\/figure>\n\n\n\n<p>When approaching strategic management of an organization, two methodologies stand out: the Balanced Scorecard (BSC) and Objectives and Key Results (OKRs). Both offer essential approaches to defining and achieving goals, but each has its own characteristics and benefits. With this in mind, in this blog, we will explore these methodologies and help you decide which one is best suited for your business. Happy reading!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-entendendo-o-balanced-scorecard-bsc\"><strong>Understanding the Balanced Scorecard (BSC)<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-o-que-e-o-bsc\"><strong>What is the BSC?<\/strong><\/h3>\n\n\n\n<p>The Balanced Scorecard (BSC), translated as \u201cBalanced Performance Indicators\u201d or \u201cStrategic Map,\u201d is a strategic management methodology that emerged in the 1990s. Later developed by Robert Kaplan and David Norton, this approach has become a widely used tool to assist organizations in formulating and implementing their strategies. Additionally, it focuses on measuring the organization's performance from four main perspectives:<\/p>\n\n\n\n<p><strong>Financial<\/strong> Financial results evaluation, such as profit and return on investment.<\/p>\n\n\n\n<p><strong>2- Customers:<\/strong> Measures customer satisfaction and loyalty, including retention and acquisition.<\/p>\n\n\n\n<p><strong>3- Internal Processes:<\/strong> Analyze the operational efficiency and quality of the organization's internal processes.<\/p>\n\n\n\n<p><strong>4- Learning and growth:<\/strong> Finally, this stage evaluates the development of skills, capabilities, and organizational culture.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vantagens-do-bsc\"><strong>Advantages of BSC<\/strong><\/h3>\n\n\n\n<p>One of the main advantages of the BSC is its balanced view of organizational performance, considering not only financial aspects but also customer satisfaction, operational efficiency, and internal development.<\/p>\n\n\n\n<p>Additionally, the BSC helps align long-term strategies with operational goals, which is essential for long-term success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-entendendo-os-objectives-and-key-results-okr\"><strong>Understanding Objectives and Key Results (OKR)<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"563\" data-id=\"37275\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/a-palavra-okr-e-feita-de-blocos-de-madeira-no-fundo-branco.jpg\" alt=\"Understanding what OKR is\" class=\"wp-image-37275\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/a-palavra-okr-e-feita-de-blocos-de-madeira-no-fundo-branco.jpg 1000w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/a-palavra-okr-e-feita-de-blocos-de-madeira-no-fundo-branco-300x169.jpg 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/a-palavra-okr-e-feita-de-blocos-de-madeira-no-fundo-branco-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-o-que-sao-okrs\"><strong>OKRs s\u00e3o Objetivos e Resultados-Chave.<\/strong><\/h3>\n\n\n\n<p>Objectives and Key Results (OKR) are a management methodology that has gained popularity, especially in technology companies like Google. Furthermore, it is based on defining clear, measurable objectives, known as \u201cObjectives,\u201d and the key results, called \u201cKey Results,\u201d which indicate progress towards those objectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vantagens-dos-okrs\"><strong>Advantages of OKRs<\/strong><\/h3>\n\n\n\n<p>OKRs offer several advantages, including:<\/p>\n\n\n\n<p><strong>Focus on ambition:<\/strong> OKRs encourage setting ambitious goals. Furthermore, this action can inspire teams to achieve exceptional results.<\/p>\n\n\n\n<p><strong>Flexibility:<\/strong> They are highly adaptable to changes in market conditions, and as the organization's priorities evolve, they can also adjust quickly.<\/p>\n\n\n\n<p><strong>Transparency and accountability:<\/strong> Finally, OKRs are often shared throughout the organization, promoting transparency and accountability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comparando-bsc-e-okr\"><strong>Comparing BSC and OKR<\/strong><\/h2>\n\n\n\n<p>Here, we will conduct a more detailed analysis of the comparison between BSC and OKRs in various aspects:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-estrutura\"><strong>Structure<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bachelor of Science <\/strong>The BSC is structured into four perspectives, providing a comprehensive and balanced analysis of performance.<\/li>\n\n\n\n<li><strong>Objectives and Key Results<\/strong> OKRs focus on defining inspiring goals and measurable results, with a more direct structure.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-flexibilidade\"><strong>Flexibility<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bachelor of Science <\/strong>Less flexible and more appropriate for organizations seeking to consistently improve existing processes.<\/li>\n\n\n\n<li><strong>Objectives and Key Results <\/strong>Highly flexible, suitable for environments that are constantly changing and value agility.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-foco\"><strong>Focus<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bachelor of Science <\/strong>Focus on continuous improvement of internal processes and balancing different performance perspectives.<\/li>\n\n\n\n<li><strong>Objectives and Key Results <\/strong>Place a strong focus on setting ambitious goals that drive growth and innovation.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-implementacao\"><strong>Implementation<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bachelor of Science <\/strong>It may be more complex and time-consuming to implement, due to the need to develop specific metrics for each perspective.<\/li>\n\n\n\n<li><strong>Objectives and Key Results<\/strong> Meanwhile, the BSC is generally simpler to start and use, with a more direct approach and a focus on immediate action.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/actiosoftware.com\/en\/tune\/\">Looking for strategic management software? Meet Actio Strategy Management!\u00a0<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-escolhendo-a-metodologia-certa\"><strong>Choosing the Right Methodology<\/strong><\/h2>\n\n\n\n<p>The choice between the Balanced Scorecard (BSC) and Objectives and Key Results (OKR) depends on your organization's specific needs and its operating environment. Furthermore, if you value a balanced approach to measuring performance and aim to improve existing processes, the BSC might be the right choice. On the other hand, if you want to set ambitious goals and prioritize agility and innovation, OKRs may be the better option.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-perguntas-frequentes\"><strong>Frequently asked questions<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-qual-e-a-principal-diferenca-entre-bsc-e-okr\"><strong>The main difference between BSC and OKR is their focus. BSC (Balanced Scorecard) is a strategic performance management framework that provides a holistic view of an organization's performance across four perspectives: financial, customer, internal processes, and learning and growth. OKRs (Objectives and Key Results) are a goal-setting framework that focuses on defining ambitious objectives and measurable key results to track progress towards those objectives.\n\nEssentially, BSC is about *understanding* performance, while OKR is about *driving* performance. BSC helps align strategy with execution, while OKR helps align individuals and teams around clear goals.<\/strong><\/h3>\n\n\n\n<p>The main difference lies in the approach: the BSC divides performance into four perspectives, while OKRs focus on defining inspiring objectives and measurable results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quais-empresas-sao-conhecidas-por-usar-o-bsc\"><strong>What companies are known for using the BSC?<\/strong><\/h3>\n\n\n\n<p>Companies like General Electric and Coca-Cola, for example, are notable for having successfully implemented the Balanced Scorecard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quais-empresas-utilizam-okrs\"><strong>Here are some companies that use OKRs:\n\n* Google\n* Intel\n* Amazon\n* Microsoft\n* Netflix\n* Spotify\n* LinkedIn\n* Twitter\n* Airbnb\n* Uber\n* Asana\n* Slack\n* Medium\n* The New York Times\n* Salesforce<\/strong><\/h3>\n\n\n\n<p>Companies like Google, Intel, and Twitter, for example, are organizations that have adopted the OKR methodology with positive results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-posso-combinar-o-uso-de-bsc-e-okr-em-minha-organizacao\"><strong>Can I combine the use of BSC and OKR in my organization?<\/strong><\/h3>\n\n\n\n<p>Yes, some companies opt to combine both methodologies to leverage the strengths of each.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-como-implementar-com-sucesso-o-bsc-ou-os-okrs-em-minha-organizacao\"><strong>How to successfully implement BSC or OKRs in my organization?<\/strong><\/h3>\n\n\n\n<p>Successful implementation requires careful planning, team-wide involvement, and clear communication of goals and strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quais-sao-os-recursos-tecnologicos-necessarios-para-aplicar-o-bsc-e-o-okr\"><strong>What are the technological resources necessary to implement BSC and OKR?<\/strong><\/h3>\n\n\n\n<p>The Balanced Scorecard (BSC) and Objectives and Key Results (OKR) are essential methodologies for organizations seeking to measure and manage their performance effectively and in alignment with their strategy. In other words, to achieve this goal, it is crucial to consider the appropriate technological tools that facilitate the implementation of these methodologies.<\/p>\n\n\n\n<p>With this in mind, Actio developed a technological solution called <a href=\"https:\/\/actiosoftware.com\/en\/tune\/\">Actio Strategy Management<\/a>; which is designed to manage both the BSC and OKRs in your company. Additionally, with this platform, you ensure total control of all information related to your goals and actions, regardless of the chosen methodology. <a href=\"https:\/\/actiosoftware.com\/en\/tune\/\">Actio Strategy Management<\/a> It is a multi-methodology solution that unifies all areas of your organization, enabling effective integration.<\/p>\n\n\n\n<p>Like the content? Don\u2019t forget to follow <a href=\"https:\/\/actiosoftware.com\/en\/\">Actio<\/a> on<a href=\"https:\/\/www.instagram.com\/actionorthamerica\/\"> Instagram<\/a>,<a href=\"https:\/\/www.linkedin.com\/showcase\/92517223\/admin\/feed\/posts\/\"> Linkedin<\/a> and <a href=\"https:\/\/www.facebook.com\/actionorthamerica\/\">Facebook<\/a>.&nbsp;&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>BSC or OKR? Read our blog and discover which strategic management methodology best suits your organization and achieve success<\/p>","protected":false},"author":10,"featured_media":37264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-37263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BSC ou OKR: qual escolher? - Actio<\/title>\n<meta name=\"description\" content=\"BSC ou OKR? Leia o nosso blog e descubra qual metodologia de gest\u00e3o estrat\u00e9gica se adapta melhor \u00e0 sua organiza\u00e7\u00e3o e obtenha sucesso\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actiosoftware.com\/en\/blog\/bsc-or-okr-which-to-choose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BSC ou OKR: qual escolher?\" \/>\n<meta property=\"og:description\" content=\"BSC ou OKR? Leia o nosso blog e descubra qual metodologia de gest\u00e3o estrat\u00e9gica se adapta melhor \u00e0 sua organiza\u00e7\u00e3o e obtenha sucesso\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actiosoftware.com\/en\/blog\/bsc-or-okr-which-to-choose\/\" \/>\n<meta property=\"og:site_name\" content=\"Actio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/actiobrasil\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T16:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T17:33:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/empresario-de-pensamento-contra-corredor-brilhante-com-varias-portas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guilherme Barbassa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guilherme Barbassa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/bsc-ou-okr-qual-escolher\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/bsc-ou-okr-qual-escolher\\\/\"},\"author\":{\"name\":\"Guilherme Barbassa\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/cf23461d8ee5c5a8df7a56866d4ecf65\"},\"headline\":\"BSC ou OKR: qual escolher?\",\"datePublished\":\"2023-09-14T16:00:22+00:00\",\"dateModified\":\"2026-02-24T17:33:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/bsc-ou-okr-qual-escolher\\\/\"},\"wordCount\":1059,\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/bsc-ou-okr-qual-escolher\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/empresario-de-pensamento-contra-corredor-brilhante-com-varias-portas.jpg\",\"articleSection\":[\"Estrat\u00e9gia e Performance\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/bsc-ou-okr-qual-escolher\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/bsc-ou-okr-qual-escolher\\\/\",\"name\":\"BSC ou OKR: qual escolher? - Actio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/bsc-ou-okr-qual-escolher\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/bsc-ou-okr-qual-escolher\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/empresario-de-pensamento-contra-corredor-brilhante-com-varias-portas.jpg\",\"datePublished\":\"2023-09-14T16:00:22+00:00\",\"dateModified\":\"2026-02-24T17:33:34+00:00\",\"description\":\"BSC ou OKR? Leia o nosso blog e descubra qual metodologia de gest\u00e3o estrat\u00e9gica se adapta melhor \u00e0 sua organiza\u00e7\u00e3o e obtenha sucesso\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/bsc-ou-okr-qual-escolher\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/bsc-ou-okr-qual-escolher\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/bsc-ou-okr-qual-escolher\\\/#primaryimage\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/empresario-de-pensamento-contra-corredor-brilhante-com-varias-portas.jpg\",\"contentUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/empresario-de-pensamento-contra-corredor-brilhante-com-varias-portas.jpg\",\"width\":1000,\"height\":667,\"caption\":\"qual escolher BSC ou OKR\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/bsc-ou-okr-qual-escolher\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/actiosoftware.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BSC ou OKR: qual escolher?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/\",\"name\":\"Actio\",\"description\":\"Softwares para gest\u00e3o estrat\u00e9gica\",\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/actiosoftware.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\",\"name\":\"Actio\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-150x37-3.png\",\"contentUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-150x37-3.png\",\"width\":150,\"height\":37,\"caption\":\"Actio\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/actiobrasil\",\"https:\\\/\\\/www.instagram.com\\\/actiobrasil\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/actiosoftware\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/cf23461d8ee5c5a8df7a56866d4ecf65\",\"name\":\"Guilherme Barbassa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"caption\":\"Guilherme Barbassa\"},\"description\":\"Guilherme Barbassa \u00e9 CEO da Actio Software, com mais de 20 anos de experi\u00eancia em gest\u00e3o estrat\u00e9gica e transforma\u00e7\u00e3o empresarial. Atua na integra\u00e7\u00e3o entre estrat\u00e9gia, governan\u00e7a e tecnologia, apoiando a alta lideran\u00e7a na constru\u00e7\u00e3o de sistemas de gest\u00e3o orientados a resultados.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/guilherme-barbassa-247b8932\\\/\"],\"url\":\"https:\\\/\\\/actiosoftware.com\\\/en\\\/blog\\\/author\\\/guiceo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"BSC or OKR: which one to choose?","description":"BSC or OKR? Read our blog and discover which strategic management methodology best suits your organization and achieve success","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actiosoftware.com\/en\/blog\/bsc-or-okr-which-to-choose\/","og_locale":"en_US","og_type":"article","og_title":"BSC ou OKR: qual escolher?","og_description":"BSC ou OKR? Leia o nosso blog e descubra qual metodologia de gest\u00e3o estrat\u00e9gica se adapta melhor \u00e0 sua organiza\u00e7\u00e3o e obtenha sucesso","og_url":"https:\/\/actiosoftware.com\/en\/blog\/bsc-or-okr-which-to-choose\/","og_site_name":"Actio","article_publisher":"https:\/\/www.facebook.com\/actiobrasil","article_published_time":"2023-09-14T16:00:22+00:00","article_modified_time":"2026-02-24T17:33:34+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/empresario-de-pensamento-contra-corredor-brilhante-com-varias-portas.jpg","type":"image\/jpeg"}],"author":"Guilherme Barbassa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Guilherme Barbassa","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actiosoftware.com\/blog\/bsc-ou-okr-qual-escolher\/#article","isPartOf":{"@id":"https:\/\/actiosoftware.com\/blog\/bsc-ou-okr-qual-escolher\/"},"author":{"name":"Guilherme Barbassa","@id":"https:\/\/actiosoftware.com\/#\/schema\/person\/cf23461d8ee5c5a8df7a56866d4ecf65"},"headline":"BSC ou OKR: qual escolher?","datePublished":"2023-09-14T16:00:22+00:00","dateModified":"2026-02-24T17:33:34+00:00","mainEntityOfPage":{"@id":"https:\/\/actiosoftware.com\/blog\/bsc-ou-okr-qual-escolher\/"},"wordCount":1059,"publisher":{"@id":"https:\/\/actiosoftware.com\/#organization"},"image":{"@id":"https:\/\/actiosoftware.com\/blog\/bsc-ou-okr-qual-escolher\/#primaryimage"},"thumbnailUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/empresario-de-pensamento-contra-corredor-brilhante-com-varias-portas.jpg","articleSection":["Estrat\u00e9gia e Performance"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/actiosoftware.com\/blog\/bsc-ou-okr-qual-escolher\/","url":"https:\/\/actiosoftware.com\/blog\/bsc-ou-okr-qual-escolher\/","name":"BSC or OKR: which one to choose?","isPartOf":{"@id":"https:\/\/actiosoftware.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actiosoftware.com\/blog\/bsc-ou-okr-qual-escolher\/#primaryimage"},"image":{"@id":"https:\/\/actiosoftware.com\/blog\/bsc-ou-okr-qual-escolher\/#primaryimage"},"thumbnailUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/empresario-de-pensamento-contra-corredor-brilhante-com-varias-portas.jpg","datePublished":"2023-09-14T16:00:22+00:00","dateModified":"2026-02-24T17:33:34+00:00","description":"BSC or OKR? Read our blog and discover which strategic management methodology best suits your organization and achieve success","breadcrumb":{"@id":"https:\/\/actiosoftware.com\/blog\/bsc-ou-okr-qual-escolher\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actiosoftware.com\/blog\/bsc-ou-okr-qual-escolher\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actiosoftware.com\/blog\/bsc-ou-okr-qual-escolher\/#primaryimage","url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/empresario-de-pensamento-contra-corredor-brilhante-com-varias-portas.jpg","contentUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/empresario-de-pensamento-contra-corredor-brilhante-com-varias-portas.jpg","width":1000,"height":667,"caption":"qual escolher BSC ou OKR"},{"@type":"BreadcrumbList","@id":"https:\/\/actiosoftware.com\/blog\/bsc-ou-okr-qual-escolher\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/actiosoftware.com\/"},{"@type":"ListItem","position":2,"name":"BSC ou OKR: qual escolher?"}]},{"@type":"WebSite","@id":"https:\/\/actiosoftware.com\/#website","url":"https:\/\/actiosoftware.com\/","name":"Actio","description":"Softwares para gest\u00e3o estrat\u00e9gica","publisher":{"@id":"https:\/\/actiosoftware.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actiosoftware.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/actiosoftware.com\/#organization","name":"Actio","url":"https:\/\/actiosoftware.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actiosoftware.com\/#\/schema\/logo\/image\/","url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2020\/02\/logo-150x37-3.png","contentUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2020\/02\/logo-150x37-3.png","width":150,"height":37,"caption":"Actio"},"image":{"@id":"https:\/\/actiosoftware.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/actiobrasil","https:\/\/www.instagram.com\/actiobrasil\/","https:\/\/www.linkedin.com\/company\/actiosoftware\/"]},{"@type":"Person","@id":"https:\/\/actiosoftware.com\/#\/schema\/person\/cf23461d8ee5c5a8df7a56866d4ecf65","name":"Guilherme Barbassa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","caption":"Guilherme Barbassa"},"description":"Guilherme Barbassa is CEO of Actio Software, with over 20 years of experience in strategic management and business transformation. He works in the integration between strategy, governance, and technology, supporting senior leadership in building results-oriented management systems.","sameAs":["https:\/\/www.linkedin.com\/in\/guilherme-barbassa-247b8932\/"],"url":"https:\/\/actiosoftware.com\/en\/blog\/author\/guiceo\/"}]}},"_links":{"self":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/37263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/comments?post=37263"}],"version-history":[{"count":1,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/37263\/revisions"}],"predecessor-version":[{"id":66159,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/37263\/revisions\/66159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/media\/37264"}],"wp:attachment":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/media?parent=37263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/categories?post=37263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/tags?post=37263"},{"taxonomy":"idioma-posts","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/Idioma-posts?post=37263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}