{"id":36152,"date":"2023-08-03T16:10:51","date_gmt":"2023-08-03T16:10:51","guid":{"rendered":"https:\/\/actiosoftware.com?p=36152"},"modified":"2026-04-07T20:01:36","modified_gmt":"2026-04-07T23:01:36","slug":"performance-evaluation-what-is-how-to-apply-and-models","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/en\/blog\/avaliacao-de-desempenho-o-que-e-como-aplicar-e-modelos\/","title":{"rendered":"Performance assessment, what it is, how to apply it and models"},"content":{"rendered":"<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/Paulo-1507518-1.mp3\"><\/audio><figcaption class=\"wp-element-caption\">No time to read now? How about listening to the article?<\/figcaption><\/figure>\n\n\n\n<p>Understanding that something is wrong in your company only when poor results have already emerged is not the best approach. The ideal is to maintain constant monitoring through performance evaluation.<\/p>\n\n\n\n<p>Performance evaluation is a fundamental tool for analyzing employee performance and identifying skills that need to be improved to achieve better results. This practice provides valuable insights for improving the decisions of the Human Resources team, enabling the creation of career plans and talent retention.<\/p>\n\n\n\n<p>However, there are several approaches that can be used to conduct performance reviews. Therefore, if you want to learn about the main strategies, keep reading this article. In it, we will explore different performance review methods that can be applied<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-e-avaliacao-de-desempenho-nbsp\"><strong>What is performance evaluation?&nbsp;<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"36154\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/pessoas-usando-dispositivo-digital-durante-uma-reuniao-1.jpg\" alt=\"Performance evaluation, find out what it is and its origin \" class=\"wp-image-36154\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/pessoas-usando-dispositivo-digital-durante-uma-reuniao-1.jpg 1000w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/pessoas-usando-dispositivo-digital-durante-uma-reuniao-1-300x200.jpg 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/pessoas-usando-dispositivo-digital-durante-uma-reuniao-1-768x512.jpg 768w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/pessoas-usando-dispositivo-digital-durante-uma-reuniao-1-600x400.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>First of all, it's necessary to understand what performance appraisal is. This approach originated in the early 20th century, as administrative theories began to evolve. Frederick Taylor, known as the pioneer of scientific management, proposed the idea of quantifying employee output as a way to optimize productivity.<\/p>\n\n\n\n<p>However, it was only in the 1950s that performance appraisal research gained greater prominence, aligned with the emergence of the human resource management movement. Currently, performance appraisal is a widespread practice in various companies, playing a <strong>crucial role in individual enhancement and in boosting collective performance<\/strong>. It consists of a procedure used by organizations to measure and analyze employee performance in relation to predefined goals and corporate expectations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quais-sao-os-objetivos-da-avaliacao-de-desempenho\"><strong>What are the goals of performance appraisal?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery alignleft has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"667\" height=\"1000\" data-id=\"36155\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/mulher-corporativa-planejamento-de-metodo-de-negocios.jpg\" alt=\"What are the objectives of performance appraisal?\" class=\"wp-image-36155\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/mulher-corporativa-planejamento-de-metodo-de-negocios.jpg 667w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/mulher-corporativa-planejamento-de-metodo-de-negocios-200x300.jpg 200w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Among the main objectives, development, improvement, and innovation stand out. By breaking down these three fundamental areas, different levels of expectations emerge for the professional, transforming into concrete goals.<\/p>\n\n\n\n<p>These goals play a crucial role in evaluating progress and guiding employees in the right direction. Here are some of them:<\/p>\n\n\n\n<p><strong>Innovation Goals:<\/strong> These refer to the creation of new approaches, aiming to expand productivity. Furthermore, they are fundamental for organizational success, as companies face the demand for adaptation in a constantly changing world.<\/p>\n\n\n\n<p><strong>Development goals:<\/strong> In this case, the focus is on personal or professional growth. In other words, your goal is to identify and cultivate the employee's key competencies, seeking to achieve their full potential.<\/p>\n\n\n\n<p><strong>Improvement Goals<\/strong> When reports indicate performance beyond expectations and established requirements, it's time to direct efforts toward correction. Furthermore, monitoring of indicators by the Human Resources department is necessary to track progress.<\/p>\n\n\n\n<p><strong>SMART Goals: <\/strong>Regardless of the choice between development, improvement, or innovation goals, or even other approaches, it is crucial to establish adequate criteria. The SMART methodology proves extremely useful in this process, as it stipulates that goals must be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Specific, that is, easily identifiable and detailed;<\/li>\n\n\n\n<li>Measurable, allowing for quantitative or qualitative assessment;<\/li>\n\n\n\n<li>Achievable, while staying within available possibilities and resources;<\/li>\n\n\n\n<li>Relevant, contributing significantly to the company's objectives;<\/li>\n\n\n\n<li>Defined in time, with clear and achievable deadlines.<\/li>\n<\/ul>\n\n\n\n<p>Considering these five criteria, transparency in performance reviews is promoted, ensuring that expectations are clear and equitable for all involved.<\/p>\n\n\n\n<p><a href=\"https:\/\/actiosoftware.com\/en\/lift-performance-management\/\">Looking for performance management software? Meet Actio Performance Management!\u00a0<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conheca-os-10-principais-tipos-de-avaliacao-de-desempenho\"><strong>Here are the top 10 types of performance appraisal:\n\n1.  **Management by Objectives (MBO)**\n2.  **360-Degree Feedback**\n3.  **Checklist Method**\n4.  **Rating Scale Method**\n5.  **Critical Incident Method**\n6.  **Behaviorally Anchored Rating Scales (BARS)**\n7.  **Essay Method**\n8.  **Paired Comparison Method**\n9.  **Ranking Method**\n10. **Field Review Method**<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"36156\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/vista-de-cima-de-colegas-de-trabalho-falando-de-um-grafico-de-barras.jpg\" alt=\"Key performance evaluation tools\" class=\"wp-image-36156\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/vista-de-cima-de-colegas-de-trabalho-falando-de-um-grafico-de-barras.jpg 1000w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/vista-de-cima-de-colegas-de-trabalho-falando-de-um-grafico-de-barras-300x200.jpg 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/vista-de-cima-de-colegas-de-trabalho-falando-de-um-grafico-de-barras-768x512.jpg 768w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/vista-de-cima-de-colegas-de-trabalho-falando-de-um-grafico-de-barras-600x400.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Now that you know what performance appraisal is and what its main objectives are, we will present the main performance appraisal methods. Check them out:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-avaliacao-360-graus-nbsp\"><strong>1- 360-Degree Evaluation<\/strong>&nbsp;<\/h3>\n\n\n\n<p>360-degree feedback involves various stakeholders, including leaders, peers, subordinates, clients, and suppliers. Furthermore, this balanced approach reduces personal biases and provides a comprehensive view of an employee's performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-autoavaliacao\"><strong>2- Self-assessment<\/strong><\/h3>\n\n\n\n<p>The first method is self-assessment, a crucial step in both personal and professional development. Here, each employee evaluates their own performance based on predefined criteria. In other words, this approach allows the employee to actively participate in the process, contributing to a more comprehensive analysis and resulting in more complete feedback through an integrated individual performance appraisal system.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-avaliacao-por-incidentes-criticos-nbsp\"><strong>3- Critical incident evaluation<\/strong>&nbsp;<\/h3>\n\n\n\n<p>The critical incident assessment records specific performance events, highlighting positive or negative situations. Furthermore, this assessment requires careful management of records to provide valuable insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-avaliacao-por-superior-imediato\"><strong>4- Evaluation by direct supervisor<\/strong><\/h3>\n\n\n\n<p>&nbsp;The evaluation conducted by the immediate supervisor is a traditional method where the direct manager assesses the employee's performance. Furthermore, it is particularly effective when the evaluator has close involvement with the employee's daily activities. In other words, this helps ensure regular evaluation criteria and facilitates communication between the evaluator and the evaluated.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-avaliacao-por-competencias-nbsp\"><strong>5- Competency-based evaluation<\/strong>&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-gallery alignright has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"36157\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/11669628_20943843-1024x1024.jpg\" alt=\"competency-based assessment \" class=\"wp-image-36157\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/11669628_20943843-1024x1024.jpg 1024w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/11669628_20943843-300x300.jpg 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/11669628_20943843-150x150.jpg 150w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/11669628_20943843-768x768.jpg 768w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/11669628_20943843-1536x1536.jpg 1536w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/11669628_20943843-2048x2048.jpg 2048w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/11669628_20943843-80x80.jpg 80w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/11669628_20943843-500x500.jpg 500w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/08\/11669628_20943843-1000x1000.jpg 1000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Competency-based assessment emphasizes the individual skills and qualities needed for the role. The leader assesses behavioral and technical competencies, allowing for personalized development of each employee.<\/p>\n\n\n\n<p><a href=\"https:\/\/actiosoftware.com\/en\/lift-performance-management\/\">Looking for performance management software? Meet Actio Performance Management!\u00a0<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-avaliacao-por-objetivos-nbsp\"><strong>6- Performance by objectives<\/strong>&nbsp;<\/h3>\n\n\n\n<p>In this method, the team assesses and defines the necessary measures to improve each member's performance. Furthermore, objective-based evaluation involves a collaborative approach to establish goals and objectives that need to be achieved.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-avaliacao-de-desempenho-da-equipe-nbsp\"><strong>7- Team performance evaluation<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Similar to self-assessment, this method involves the entire team evaluating itself to improve collective performance. It analyzes the group's strengths and weaknesses, enhancing communication and efficiency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-avaliacao-direta-ou-90-graus-nbsp\"><strong>8- Direct evaluation or 90 degrees<\/strong>&nbsp;<\/h3>\n\n\n\n<p>In this model, the immediate supervisor is responsible for the evaluation, considering their daily interaction with the team. Furthermore, this method highlights efficiency, as the supervisor knows their subordinates well and can assess their strengths and weaknesses based on daily interaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-avaliacao-conjunta-ou-180-graus-nbsp\"><strong>9- Joint evaluation or 180 degrees&nbsp;<\/strong><\/h3>\n\n\n\n<p>In a joint appraisal, the appraiser and appraisee work together to analyze performance and set goals. This approach promotes transparency and open exchange of ideas, but requires a mature organizational culture and good communication between leaders and subordinates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-satisfacao-dos-funcionarios\"><strong>10 \u2013 Employee Satisfaction<\/strong><\/h3>\n\n\n\n<p>Finally, the employee satisfaction-based evaluation analyzes the work environment and interpersonal relationships. Additionally, through questionnaires and feedback, it identifies areas of weakness and helps to improve team productivity and well-being.<\/p>\n\n\n\n<p>When choosing a performance appraisal method, it is essential to consider the organizational culture and company objectives. Furthermore, each approach offers unique advantages for evaluating and improving team performance, contributing to continuous growth and development.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-aplicar-a-avaliacao-de-desempenho-na-sua-empresa-em-5-passos\"><strong>How to Apply Performance Reviews in Your Company in 5 Steps<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-definindo-objetivos-claros\">1- <strong>Defining clear objectives<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Determine the objectives of performance appraisal, aligning them with the company culture and goals.<\/li>\n\n\n\n<li>Reflect on how evaluation can drive employee development.<\/li>\n\n\n\n<li>Use these objectives to create personalized Individual Development Plans (IDPs).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-planejamento-do-processo\">2- <strong>Process Planning<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plan the frequency and approach of performance reviews, considering company culture.<\/li>\n\n\n\n<li>Decide who will participate in the process: managers, employees, colleagues, or even clients.<\/li>\n\n\n\n<li>The 360-degree feedback option (manager, peers, and employee) is valuable for a complete analysis.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-identificando-competencias\">3- <strong>Identifying competencies<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Map the behaviors and competencies required for each role.<\/li>\n\n\n\n<li>Involving managers and team members helps identify specific competencies.<\/li>\n\n\n\n<li>Certain behaviors may be universal and should be adapted to the company culture.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-analise-e-estrategias-de-desenvolvimento\"><strong>4- Analysis and development strategies<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collect evaluation data and present it visually using tools like analytics platforms.<\/li>\n\n\n\n<li>Develop an Individual Development Plan (IDP) with training and improvement goals.<\/li>\n\n\n\n<li>Track progress over time by comparing successive assessments to measure development.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-sensibilizacao-e-engajamento\"><strong>5- Awareness and engagement<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communicate the importance of performance reviews for employees.<\/li>\n\n\n\n<li>Organize meetings, send emails, and create explanatory content, such as videos.<\/li>\n\n\n\n<li>Provide channels for clarifying doubts and suggestions, ensuring transparency and adherence.<\/li>\n<\/ul>\n\n\n\n<p>Remember that performance appraisal is an ongoing process, as it aims to improve employee performance and achieve organizational goals. Furthermore, it is fundamental for the implementation of a performance management system that all employees understand the process for the project's effectiveness.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-eleve-a-sua-empresa-com-um-software-de-gestao-de-desempenho\"><strong>Elevate your business with performance management software<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery alignleft has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"923\" height=\"466\" data-id=\"35977\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/07\/lift-Software-de-Gestao-de-Desempenho-1.png\" alt=\"HR software\" class=\"wp-image-35977\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/07\/lift-Software-de-Gestao-de-Desempenho-1.png 923w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/07\/lift-Software-de-Gestao-de-Desempenho-1-300x151.png 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/07\/lift-Software-de-Gestao-de-Desempenho-1-768x388.png 768w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>In a world where managing people is increasingly consolidating itself as a strategic area in the life of companies, Performance Management takes on an essential role in supporting the affirmation and growth of the field.<\/p>\n\n\n\n<p>With this in mind <a href=\"https:\/\/actiosoftware.com\/en\/\">Actio<\/a> in partnership with the <a href=\"https:\/\/falconi.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=falconi_googleads_search_Institucional_10_22_Responsivos&amp;utm_id=19186945828&amp;utm_content=institucional&amp;utm_campaign_id=19186945828&amp;utm_adgroup_id=144518471259&amp;utm_ad_id=640100181999&amp;campaignid=19186945828&amp;adgroupid=144518471259&amp;adid=640100181999&amp;gclid=Cj0KCQjwoK2mBhDzARIsADGbjepnrKzNI_gyqtWLHg_DeLsraBesczRhOmaEX-jrMK-Xvm-236-4cxcaAnHZEALw_wcB\">Falconi<\/a>, developed the <a href=\"https:\/\/actiosoftware.com\/en\/lift-performance-management\/\">Actio Performance Management<\/a>, a software that arrives to assist in Performance Management. The tool also calculates feedback, evaluations: leader, peers, self-assessment, and led, IDP, calibration, succession map, and much more, adapting to the specific needs of your organization. If you are facing challenges in these areas, consider Actio's software to simplify the process.\u00a0<\/p>\n\n\n\n<p>Don't forget to follow Actio on <a href=\"https:\/\/www.instagram.com\/actiobrasil\/?igshid=OGIzYTJhMTRmYQ%3D%3D\"><strong>Instagram<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.linkedin.com\/company\/actiobrasil\/\"><strong>Linkedin<\/strong><\/a> and <a href=\"https:\/\/www.facebook.com\/actiobrasil?mibextid=LQQJ4d\"><strong>Facebook<\/strong><\/a>, to stay updated on our solutions and news.<\/p>","protected":false},"excerpt":{"rendered":"<p>Discover, in this post, performance evaluation strategies to improve your company and retain talent!<\/p>","protected":false},"author":20,"featured_media":36153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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