{"id":19598,"date":"2020-01-22T19:48:08","date_gmt":"2020-01-22T19:48:08","guid":{"rendered":"https:\/\/actiosoftware.com?p=19598"},"modified":"2026-02-24T16:33:13","modified_gmt":"2026-02-24T19:33:13","slug":"the-value-of-differential-as-a-business-strategy","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/en\/blog\/o-valor-da-diferenca-como-estrategia-do-negocio\/","title":{"rendered":"The value of differential as a business strategy"},"content":{"rendered":"

Have you ever asked yourself \u201cwhat is the differential of my brand? What is the best business strategy?\u201d If your answer is \u201cno\u201d, this is a good time to start.<\/p>\n\n\n\n

It is impossible to prosper in any sector without knowing the target market. Therefore, it becomes necessary to segment the audience to carry out a study that allows them to discover and offer exactly what they need and expect.<\/p>\n\n\n\n

However, it is useless to know your customers without using creativity to forge a brand that stands out for being innovative, that sells solutions that no one in the market has.<\/p>\n\n\n\n

Market positioning is obtained through the active dissemination of products or services to build a brand reputation that occupies a privileged place in the minds of consumers.<\/p>\n\n\n\n

By defining a strategy<\/a> , you will show the essence of your brand, which objectives you help to reach your audience, and with this you will discover in depth the differential of your brand.<\/p>\n\n\n\n

This is what defines your differentiation factor from the big brands on the market!<\/p>\n\n\n\n

And that's exactly what we're going to talk about in this article. So, if this topic sounds interesting to you, read on!<\/p>\n\n\n\n

Why invest in differentiation?<\/h2>\n\n\n\n

How many brands of pens do you know? What about scrub sponges? <\/p>\n\n\n\n

You have probably thought of several, and possibly most of them are the most popular on the market.<\/p>\n\n\n\n

But have you ever wondered why you remember the BIC pens and the Scotch Brite sponge?<\/p>\n\n\n\n

There are hundreds of brands of ballpoint pens and scrub sponges, whose purpose is the same as their respective competitors; your product has characteristics that are very similar \u2013 if not the same \u2013 to the products in its category. It is difficult to differentiate.<\/p>\n\n\n\n

And why do some people choose to exclusively buy pens and sponges from these brands and not from similar ones?<\/p>\n\n\n\n

The answer is simple and complex at the same time: they identify with the values of the brand, which are different from those of other companies in the market. Neither superior nor inferior: different. But they end up becoming the top of mind of their consumers.<\/p>\n\n\n\n

The differentiating factor is the set of characteristics (not necessarily physical) that make the offer of one company and another not quite the same and can hardly be imitated.<\/p>\n\n\n\n

Differentiation must start from the company\u2019s mission<\/h2>\n\n\n\n

The mission answers some of the most fundamental questions: purpose<\/a> This is the most important part of strategic planning<\/a> of a business.<\/p>\n\n\n\n

To define the mission of your company, it is interesting to answer three basic questions:<\/p>\n\n\n\n