{"id":19361,"date":"2019-04-04T14:16:34","date_gmt":"2019-04-04T14:16:34","guid":{"rendered":"https:\/\/actiosoftware.com?p=19361"},"modified":"2026-04-15T20:09:43","modified_gmt":"2026-04-15T23:09:43","slug":"motivation-in-the-pursuit-of-results","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/en\/blog\/motivacao-na-busca-por-resultados\/","title":{"rendered":"How to motivate people in the operation to achieve results"},"content":{"rendered":"<p>Maintaining high productivity is not an easy task in any work environment, especially when the team is working towards results.<\/p>\n<p>The <a href=\"https:\/\/actiosoftware.com\/en\/blog\/how-to-maintain-team-motivation\/\" target=\"_blank\" rel=\"noopener noreferrer\">motivation<\/a> For collaborators in the workplace, it functions as a form of encouragement, boosting their self-esteem, making them feel more confident, and increasing productivity. Motivational actions inspire professionals to change both their thinking and behavior. For them, this can be associated with the goal of improving job performance.<\/p>\n<h2>Establish objectives and goals<\/h2>\n<p>The first step to motivating your team is to clearly establish objectives, after all, how can you demand results from someone who doesn't know exactly what their goals are? The ideal approach is to hold a well-founded initial meeting where objectives are presented directly and objectively, aiming for a comprehensive understanding of the overall scenario. Each employee and team should be thoroughly informed of what is expected of them, leaving no room for doubts, confusion, or misunderstandings, thus aiding them in the pursuit of the established results.<\/p>\n<p>Without investing in people management strategies, companies lose competitiveness and end up losing their best talent. The human factor is essential for a company's survival and growth and must be earned through good working conditions, good leadership, and a clear purpose.<\/p>\n<h2>Create opportunities for growth within the company and encourage the team to strive for results.<\/h2>\n<p>Giving chances for growth is also very important for increasing productivity and motivating the team to pursue results, as no one gives their best if they don't feel there's an opportunity to advance in their role or salary in the future. A career plan and stability with the company are often even more desired than excessive compensation, and this is something every manager can and should offer.<\/p>\n<p>The possibility of professional advancement within the company is a major motivating factor for employees, and this drives them to pursue results. While money may speak louder in some cases, there's also the psychological factor of feeling trusted and respected in the workplace. When you offer genuine growth opportunities to your employees, they stop seeing the business as just a temporary thing and instead see a real chance to establish a plan for their own careers.<\/p>\n<h2>Recognition is good and everyone likes it<\/h2>\n<p>Recognition can come from leadership feedback, internal actions, or promotions. For this purpose, internal marketing initiatives and corporate TV can be great allies.<\/p>\n<p>What is absolutely critical is that the organization celebrates success. Those who achieve need to be recognized. Their behaviors and results need to be reinforced and valued! Always give <a href=\"https:\/\/actiosoftware.com\/en\/blog\/constructive-feedbacks-increase-motivation\/\" target=\"_blank\" rel=\"noopener noreferrer\">positive feedback<\/a> for those responsible for success and who make the strategy work.<\/p>\n<h2>Propose challenges and rewards; this helps in the pursuit of results<\/h2>\n<p>Another way to encourage your employees is to offer small daily challenges: for example, finding a solution to an old business problem or meeting a proposed goal. Whoever solves one of these challenges receives a simple prize, such as a gift card or a product from the company itself. Conduct short activities, lasting no more than a month, and the team will strive to meet the proposed challenge.<\/p>\n<p>The phrase \u201cdone is better than perfect\u201d is a maxim that perfectionist entrepreneurs should absorb for their future. It's not about eliminating planning, quite the contrary: it's about understanding that you need to give your best every day, deliver, and know that improvement comes with time.<\/p>\n<p>Don't aim for the unattainable. Delivering products or services opens new doors and also teaches you how to manage daily pressure.<\/p>","protected":false},"excerpt":{"rendered":"<p>Learn effective strategies to motivate operational teams, increase engagement and boost results in your company.<\/p>","protected":false},"author":20,"featured_media":19362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[717],"tags":[],"Idioma-posts":[1167],"class_list":["post-19361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-de-pessoas","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como motivar as pessoas da opera\u00e7\u00e3o da busca por resultados<\/title>\n<meta name=\"description\" content=\"Aprenda estrat\u00e9gias eficazes para motivar equipes operacionais, aumentar o engajamento e impulsionar resultados na sua empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actiosoftware.com\/en\/blog\/motivation-in-the-pursuit-of-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como motivar as pessoas da opera\u00e7\u00e3o na busca por resultados\" \/>\n<meta property=\"og:description\" content=\"Aprenda estrat\u00e9gias eficazes para motivar equipes operacionais, aumentar o engajamento e impulsionar resultados na sua empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actiosoftware.com\/en\/blog\/motivation-in-the-pursuit-of-results\/\" \/>\n<meta property=\"og:site_name\" content=\"Actio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/actiobrasil\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-04T14:16:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T23:09:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2019\/04\/opera\u00e7\u00e3o.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heloise Pontes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heloise Pontes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/motivacao-na-busca-por-resultados\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/motivacao-na-busca-por-resultados\\\/\"},\"author\":{\"name\":\"Heloise Pontes\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/651267a28d519a2d6599ae4cc4c6f5b0\"},\"headline\":\"Como motivar as pessoas da opera\u00e7\u00e3o na busca por resultados\",\"datePublished\":\"2019-04-04T14:16:34+00:00\",\"dateModified\":\"2026-04-15T23:09:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/motivacao-na-busca-por-resultados\\\/\"},\"wordCount\":662,\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/motivacao-na-busca-por-resultados\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/opera\u00e7\u00e3o.jpg\",\"articleSection\":[\"Gest\u00e3o de Pessoas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/motivacao-na-busca-por-resultados\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/motivacao-na-busca-por-resultados\\\/\",\"name\":\"Como motivar as pessoas da opera\u00e7\u00e3o da busca por resultados\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/motivacao-na-busca-por-resultados\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/motivacao-na-busca-por-resultados\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/opera\u00e7\u00e3o.jpg\",\"datePublished\":\"2019-04-04T14:16:34+00:00\",\"dateModified\":\"2026-04-15T23:09:43+00:00\",\"description\":\"Aprenda estrat\u00e9gias eficazes para motivar equipes operacionais, aumentar o engajamento e impulsionar resultados na sua empresa.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/motivacao-na-busca-por-resultados\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/motivacao-na-busca-por-resultados\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/motivacao-na-busca-por-resultados\\\/#primaryimage\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/opera\u00e7\u00e3o.jpg\",\"contentUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/opera\u00e7\u00e3o.jpg\",\"width\":1200,\"height\":900,\"caption\":\"como motivar pessoas na busca por resultados\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/motivacao-na-busca-por-resultados\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/actiosoftware.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como motivar as pessoas da opera\u00e7\u00e3o na busca por resultados\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/\",\"name\":\"Actio\",\"description\":\"Softwares para gest\u00e3o estrat\u00e9gica\",\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/actiosoftware.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\",\"name\":\"Actio\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-150x37-3.png\",\"contentUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-150x37-3.png\",\"width\":150,\"height\":37,\"caption\":\"Actio\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/actiobrasil\",\"https:\\\/\\\/www.instagram.com\\\/actiobrasil\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/actiosoftware\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/651267a28d519a2d6599ae4cc4c6f5b0\",\"name\":\"Heloise Pontes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8a442dab2b7b38df0f240edb9afe33f93aa79552c397387f92510b56f0ec1a87?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8a442dab2b7b38df0f240edb9afe33f93aa79552c397387f92510b56f0ec1a87?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8a442dab2b7b38df0f240edb9afe33f93aa79552c397387f92510b56f0ec1a87?s=96&d=mm&r=g\",\"caption\":\"Heloise Pontes\"},\"description\":\"Product Manager da Actio Software e respons\u00e1vel por conduzir o ciclo de vida dos produtos.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/heloise-pontes\\\/\"],\"url\":\"https:\\\/\\\/actiosoftware.com\\\/en\\\/blog\\\/author\\\/heloise-pontes\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to motivate people in the operation to strive for results","description":"Learn effective strategies to motivate operational teams, increase engagement and boost results in your company.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actiosoftware.com\/en\/blog\/motivation-in-the-pursuit-of-results\/","og_locale":"en_US","og_type":"article","og_title":"Como motivar as pessoas da opera\u00e7\u00e3o na busca por resultados","og_description":"Aprenda estrat\u00e9gias eficazes para motivar equipes operacionais, aumentar o engajamento e impulsionar resultados na sua empresa.","og_url":"https:\/\/actiosoftware.com\/en\/blog\/motivation-in-the-pursuit-of-results\/","og_site_name":"Actio","article_publisher":"https:\/\/www.facebook.com\/actiobrasil","article_published_time":"2019-04-04T14:16:34+00:00","article_modified_time":"2026-04-15T23:09:43+00:00","og_image":[{"width":1200,"height":900,"url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2019\/04\/opera\u00e7\u00e3o.jpg","type":"image\/jpeg"}],"author":"Heloise Pontes","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Heloise Pontes","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actiosoftware.com\/blog\/motivacao-na-busca-por-resultados\/#article","isPartOf":{"@id":"https:\/\/actiosoftware.com\/blog\/motivacao-na-busca-por-resultados\/"},"author":{"name":"Heloise Pontes","@id":"https:\/\/actiosoftware.com\/#\/schema\/person\/651267a28d519a2d6599ae4cc4c6f5b0"},"headline":"Como motivar as pessoas da opera\u00e7\u00e3o na busca por resultados","datePublished":"2019-04-04T14:16:34+00:00","dateModified":"2026-04-15T23:09:43+00:00","mainEntityOfPage":{"@id":"https:\/\/actiosoftware.com\/blog\/motivacao-na-busca-por-resultados\/"},"wordCount":662,"publisher":{"@id":"https:\/\/actiosoftware.com\/#organization"},"image":{"@id":"https:\/\/actiosoftware.com\/blog\/motivacao-na-busca-por-resultados\/#primaryimage"},"thumbnailUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2019\/04\/opera\u00e7\u00e3o.jpg","articleSection":["Gest\u00e3o de Pessoas"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/actiosoftware.com\/blog\/motivacao-na-busca-por-resultados\/","url":"https:\/\/actiosoftware.com\/blog\/motivacao-na-busca-por-resultados\/","name":"How to motivate people in the operation to strive for results","isPartOf":{"@id":"https:\/\/actiosoftware.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actiosoftware.com\/blog\/motivacao-na-busca-por-resultados\/#primaryimage"},"image":{"@id":"https:\/\/actiosoftware.com\/blog\/motivacao-na-busca-por-resultados\/#primaryimage"},"thumbnailUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2019\/04\/opera\u00e7\u00e3o.jpg","datePublished":"2019-04-04T14:16:34+00:00","dateModified":"2026-04-15T23:09:43+00:00","description":"Learn effective strategies to motivate operational teams, increase engagement and boost results in your company.","breadcrumb":{"@id":"https:\/\/actiosoftware.com\/blog\/motivacao-na-busca-por-resultados\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actiosoftware.com\/blog\/motivacao-na-busca-por-resultados\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actiosoftware.com\/blog\/motivacao-na-busca-por-resultados\/#primaryimage","url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2019\/04\/opera\u00e7\u00e3o.jpg","contentUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2019\/04\/opera\u00e7\u00e3o.jpg","width":1200,"height":900,"caption":"como motivar pessoas na busca por resultados"},{"@type":"BreadcrumbList","@id":"https:\/\/actiosoftware.com\/blog\/motivacao-na-busca-por-resultados\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/actiosoftware.com\/"},{"@type":"ListItem","position":2,"name":"Como motivar as pessoas da opera\u00e7\u00e3o na busca por resultados"}]},{"@type":"WebSite","@id":"https:\/\/actiosoftware.com\/#website","url":"https:\/\/actiosoftware.com\/","name":"Actio","description":"Softwares para gest\u00e3o estrat\u00e9gica","publisher":{"@id":"https:\/\/actiosoftware.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actiosoftware.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/actiosoftware.com\/#organization","name":"Actio","url":"https:\/\/actiosoftware.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actiosoftware.com\/#\/schema\/logo\/image\/","url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2020\/02\/logo-150x37-3.png","contentUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2020\/02\/logo-150x37-3.png","width":150,"height":37,"caption":"Actio"},"image":{"@id":"https:\/\/actiosoftware.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/actiobrasil","https:\/\/www.instagram.com\/actiobrasil\/","https:\/\/www.linkedin.com\/company\/actiosoftware\/"]},{"@type":"Person","@id":"https:\/\/actiosoftware.com\/#\/schema\/person\/651267a28d519a2d6599ae4cc4c6f5b0","name":"Heloise Pontes","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8a442dab2b7b38df0f240edb9afe33f93aa79552c397387f92510b56f0ec1a87?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8a442dab2b7b38df0f240edb9afe33f93aa79552c397387f92510b56f0ec1a87?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8a442dab2b7b38df0f240edb9afe33f93aa79552c397387f92510b56f0ec1a87?s=96&d=mm&r=g","caption":"Heloise Pontes"},"description":"Product Manager at Actio Software, responsible for driving the product lifecycle.","sameAs":["https:\/\/www.linkedin.com\/in\/heloise-pontes\/"],"url":"https:\/\/actiosoftware.com\/en\/blog\/author\/heloise-pontes\/"}]}},"_links":{"self":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/19361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/comments?post=19361"}],"version-history":[{"count":2,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/19361\/revisions"}],"predecessor-version":[{"id":68306,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/19361\/revisions\/68306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/media\/19362"}],"wp:attachment":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/media?parent=19361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/categories?post=19361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/tags?post=19361"},{"taxonomy":"idioma-posts","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/Idioma-posts?post=19361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}