{"id":17696,"date":"2017-12-12T15:27:50","date_gmt":"2017-12-12T15:27:50","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/sera-que-voce-esta-sabotando-o-bsc-da-sua-empresa\/"},"modified":"2026-02-24T14:33:37","modified_gmt":"2026-02-24T17:33:37","slug":"could-it-be-that-your-voice-is-sabotaging-your-company","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/en\/blog\/sera-que-voce-esta-sabotando-o-bsc-da-sua-empresa\/","title":{"rendered":"Could it be that you or BSC are sabotaging your company?"},"content":{"rendered":"

O BSC \u00e9 um modelo de gest\u00e3o estrat\u00e9gica desenvolvido para permitir o alinhamento entre a miss\u00e3o de uma empresa e seus objetivos, em busca de melhores resultados. Acontece, por\u00e9m, que quando aplicado de forma equivocada, ao inv\u00e9s de trazer benef\u00edcios, acaba trazendo problemas.<\/p>\n

Voc\u00ea acredita que pode estar vivenciando algo do tipo em sua empresa? Para te ajudar a descobrir e, ainda, a solucionar o problema, vamos explicar melhor essa quest\u00e3o. Assim, ao final da leitura, voc\u00ea vai estar pronto para aplicar o Balanced Scorecard de forma correta e sem dificuldades. Vamos l\u00e1?<\/p>\n

<\/a>O que \u00e9 o Balanced Scorecard<\/h2>\n

Seja para identificar falhas na implementa\u00e7\u00e3o ou para compreender os poss\u00edveis benef\u00edcios, \u00e9 preciso se certificar primeiro de realmente entender o que \u00e9 a metodologia do Balanced Scorecard, tamb\u00e9m conhecida pela sigla BSC.<\/p>\n

Esse modelo de gest\u00e3o que foi desenvolvido por David Norton e Robert Kaplan, dois renomados professores de Harvard. Seu objetivo era apresentar uma solu\u00e7\u00e3o que permitisse a medi\u00e7\u00e3o de resultados e a defini\u00e7\u00e3o de objetivos feita com base em outros fatores, fugindo dos tradicionais indicadores financeiros, de faturamento ou de mercado.<\/p>\n

Assim, o BSC ainda avalia a performance de uma empresa com base em perspectivas relacionadas \u00e0s finan\u00e7as e ao mercado, mas inclui os processos internos e o crescimento organizacional. Dessa forma, permite que a gest\u00e3o combine dados e objetivos estrat\u00e9gicos \u00e0 vis\u00e3o e a miss\u00e3o dessa empresa, garantindo melhores resultados.<\/p>\n

Leia ainda: Por que investir em um escrit\u00f3rio de gest\u00e3o estrat\u00e9gica?<\/a><\/p>\n

<\/a>A sabotagem do BSC \u2015 quando a implementa\u00e7\u00e3o d\u00e1 errado<\/h2>\n

O Balanced Scorecard envolve a medi\u00e7\u00e3o de fatores extras relativos aos processos internos da institui\u00e7\u00e3o e \u00e0 sua capacidade de aprendizado e crescimento.<\/p>\n

Alinhar isso \u00e0s demais m\u00e9tricas requer uma an\u00e1lise profunda e, por vezes, uma reformula\u00e7\u00e3o do posicionamento, valores e miss\u00e3o da empresa. Somente assim \u00e9 poss\u00edvel garantir que a empresa, suas capacidades e objetivos estejam adequados, levando a uma estrat\u00e9gia s\u00f3lida e condizente com a sua realidade.<\/p>\n

E essa \u00e9 uma tarefa que demanda tempo, esfor\u00e7o e o envolvimento de colaboradores de todos os n\u00edveis. E, geralmente, \u00e9 nesse ponto em que a implementa\u00e7\u00e3o do BSC d\u00e1 errado e leva \u00e0 problemas ao inv\u00e9s de benef\u00edcios.<\/p>\n

N\u00e3o raro, gestores buscam formas de agilizar o processo e de fazer reformula\u00e7\u00f5es tentando envolver menos o restante da empresa, seguindo a ideia de que reduzir esfor\u00e7os \u00e9 poupar tempo. Ou, ainda, acreditam que podem se entregar ao balanced scorecard e esperar que o restante da empresa siga o exemplo.<\/p>\n

A n\u00e3o compreens\u00e3o do BSC e de seu potencial como metodologia que gera resultados em longo prazo \u00e9 o que tende a levar \u00e0 sua sabotagem. Seja essa uma dificuldade da parte do gestor ou de qualquer outro segmento da empresa.<\/p>\n

Veja tamb\u00e9m como fazer desdobramento de metas<\/a><\/p>\n

<\/a>Como resolver o problema e extrair benef\u00edcios do BSC<\/h2>\n

Para resolver o problema, n\u00e3o tem como fugir do esfor\u00e7o necess\u00e1rio para garantir o envolvimento de todos. E isso parte do entendimento de que \u00e9 preciso buscar formas de comunica\u00e7\u00e3o clara e outros m\u00e9todos para alcan\u00e7ar e motivar todos os colaboradores.<\/p>\n

Para garantir a melhoria interna, \u00e9 imprescind\u00edvel contar com a participa\u00e7\u00e3o de cada colaborador ou setor respons\u00e1vel por cada processo. Do contr\u00e1rio, n\u00e3o \u00e9 poss\u00edvel chegar a m\u00e9tricas s\u00f3lidas que sejam condizentes com a realidade e tampouco conseguir aliar esses dados aos objetivos para desenvolver uma estrat\u00e9gia v\u00e1lida.<\/p>\n

E, ainda, para que tudo isso d\u00ea certo, \u00e9 necess\u00e1rio contar tamb\u00e9m com o apoio da tecnologia. Um bom software de gest\u00e3o estrat\u00e9gica<\/a> contribui para que a implementa\u00e7\u00e3o do BSC tenha uma base concreta de dados para a an\u00e1lise do desempenho e para o monitoramento dos resultados a partir da defini\u00e7\u00e3o da estrat\u00e9gia.<\/p>\n

Isso porque, tamb\u00e9m n\u00e3o adianta conseguir envolver toda a equipe se n\u00e3o houver condi\u00e7\u00f5es e embasamento para o cumprimento das outras etapas da metodologia.<\/p>\n

Uma vez bem implementado, o BSC permite que a estrat\u00e9gia definida esteja devidamente adequada, reduzindo falhas e fraquezas e aumentando as chances de se posicionar de forma mais competitiva para conquistar o mercado.<\/p>\n

Quer mais dicas para evitar a sabotagem do BSC da sua empresa? Confira tamb\u00e9m este post<\/a> com 5 etapas para colocar a\u00a0metodologia em funcionamento!<\/p>\n

\"Software<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Are you convinced that you may be experiencing something of a kind in your company? To help you discover and yet fix the problem, we are going to explain this question better.<\/p>","protected":false},"author":10,"featured_media":17915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"\nSer\u00e1 que voc\u00ea est\u00e1 sabotando o BSC da sua empresa? - Actio<\/title>\n<meta name=\"description\" content=\"Voc\u00ea acredita que pode estar vivenciando algo do tipo em sua empresa? 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