{"id":17682,"date":"2017-08-23T14:31:00","date_gmt":"2017-08-23T14:31:00","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/pdca-porque-usa-lo-na-gestao-de-projetos\/"},"modified":"2026-02-24T14:33:37","modified_gmt":"2026-02-24T17:33:37","slug":"pdca-why-use-it-in-project-management","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/en\/blog\/pdca-porque-usa-lo-na-gestao-de-projetos\/","title":{"rendered":"PDCA: why use it in project management?"},"content":{"rendered":"

The PDCA Cycle, or Deming Cycle, has been used as a management tool for a long time, and its usefulness was first verified in the area of quality management.<\/p>\n

The aim of the tool is to promote continuous improvement through four stages that are repeated cyclically, giving staff the opportunity to look for innovations that have a positive impact on their work.<\/p>\n

Such is the success of the PDCA Cycle (plan, do, check, act) that it has gone beyond the quality sector and conquered many other areas, including project management. Find out how to use this tool!<\/p>\n

Similarities between PDCA and project management<\/h3>\n

If we summarize project management, we arrive at a structure very similar to the PDCA cycle: plan, execute, monitor results and close the project. The difference with PDCA is that the work doesn't stop at closure, after all, processes never end, they are cyclical.<\/p>\n

The first three stages are the same and require the same care. What makes the difference in the amount of work involved in each of them is the complexity of the project or process we are dealing with.<\/p>\n

Going deeper into project management<\/strong>We also realized that the PDCA can be applied to each of the areas worked on: scope<\/a>This can be done in terms of time, costs, acquisitions, etc. It may even be that an improvement is not implemented in the same project, but the lesson learned can be taken to other initiatives.<\/p>\n

Using PDCA in project management<\/strong><\/p>\n

One of the tasks we have when we start planning a project is to determine how it will be carried out. This is a process. Each area to be worked on throughout the project also needs structured processes and\u00a0KPIs<\/a> so that we can monitor the team's progress towards results.<\/p>\n

In light of this, we can say that PDCA can be used both for overall project improvement, evaluating project planning, execution and monitoring, and in sub-areas that are essential to the success of the initiative, such as cost management, for example.<\/p>\n

First, you plan the project costs<\/a>In this phase, you define the budget and identify the performance indicators that will allow you to monitor what has been planned vs. what has been achieved. This is the Plan.<\/strong><\/p>\n

Then you start to execute the budget, make purchases, pay for labor, invest in equipment. This is the From<\/strong>. Next comes Check<\/strong>This means analyzing the indicators to see if what was planned is being fulfilled.<\/p>\n

Let's say the team is spending more than expected. It's time for Act<\/strong>In other words, to find a way of reducing the project's costs so that it can be completed within the planned budget.<\/p>\n

Once this is done, the cycle starts all over again, with the team replanning costs, executing the budget, monitoring the results and acting again to ensure that the objectives are met.<\/p>\n

This example applies to any area of project management and can be applied to any type of project your company has. That's because PDCA is a simple and easy-to-learn tool.<\/p>\n

Why use PDCA in project management?<\/h3>\n

With so many technological tools available, you may be wondering why use PDCA, something so simple? That's exactly why! Because it's simple and effective.<\/p>\n

PDCA aids decision-making<\/strong>If you leave it to the end of the project to correct a course of action, you may not achieve your objectives. If you don't correct the course of action until the end of the project, your objectives may not be achieved.<\/p>\n

Have you ever thought about deviating from the scope and delivering a final product that doesn't meet the client's needs? Or missing the project deadline and leaving the client with an obsolete solution?
\nThese situations can be avoided with PDCA and a culture focused on continuous improvement. Think about it!<\/p>","protected":false},"excerpt":{"rendered":"

The PDCA Cycle, or Deming Cycle, has been used as a management tool for a long time, click here and find out more<\/p>","protected":false},"author":10,"featured_media":52924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"\nPDCA: por que us\u00e1-lo na gest\u00e3o de projetos? - Actio<\/title>\n<meta name=\"description\" content=\"O Ciclo PDCA, ou Ciclo de Deming, vem sendo utilizado como ferramenta de gest\u00e3o h\u00e1 bastante tempo, clique aqui e saiba mais\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actiosoftware.com\/en\/blog\/pdca-why-use-it-in-project-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PDCA: por que us\u00e1-lo na gest\u00e3o de projetos?\" \/>\n<meta property=\"og:description\" content=\"O Ciclo PDCA, ou Ciclo de Deming, vem sendo utilizado como ferramenta de gest\u00e3o h\u00e1 bastante tempo, clique aqui e saiba mais\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actiosoftware.com\/en\/blog\/pdca-why-use-it-in-project-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Actio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/actiobrasil\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-23T14:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T17:33:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2017\/08\/15321.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guilherme Barbassa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guilherme Barbassa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/pdca-porque-usa-lo-na-gestao-de-projetos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/pdca-porque-usa-lo-na-gestao-de-projetos\\\/\"},\"author\":{\"name\":\"Guilherme Barbassa\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/cf23461d8ee5c5a8df7a56866d4ecf65\"},\"headline\":\"PDCA: por que us\u00e1-lo na gest\u00e3o de projetos?\",\"datePublished\":\"2017-08-23T14:31:00+00:00\",\"dateModified\":\"2026-02-24T17:33:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/pdca-porque-usa-lo-na-gestao-de-projetos\\\/\"},\"wordCount\":678,\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/pdca-porque-usa-lo-na-gestao-de-projetos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/15321.jpg\",\"articleSection\":[\"Estrat\u00e9gia e Performance\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/pdca-porque-usa-lo-na-gestao-de-projetos\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/pdca-porque-usa-lo-na-gestao-de-projetos\\\/\",\"name\":\"PDCA: por que us\u00e1-lo na gest\u00e3o de projetos? - Actio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/pdca-porque-usa-lo-na-gestao-de-projetos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/pdca-porque-usa-lo-na-gestao-de-projetos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/15321.jpg\",\"datePublished\":\"2017-08-23T14:31:00+00:00\",\"dateModified\":\"2026-02-24T17:33:37+00:00\",\"description\":\"O Ciclo PDCA, ou Ciclo de Deming, vem sendo utilizado como ferramenta de gest\u00e3o h\u00e1 bastante tempo, clique aqui e saiba mais\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/pdca-porque-usa-lo-na-gestao-de-projetos\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/pdca-porque-usa-lo-na-gestao-de-projetos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/pdca-porque-usa-lo-na-gestao-de-projetos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/15321.jpg\",\"contentUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/15321.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/pdca-porque-usa-lo-na-gestao-de-projetos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/actiosoftware.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PDCA: por que us\u00e1-lo na gest\u00e3o de projetos?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/\",\"name\":\"Actio\",\"description\":\"Softwares para gest\u00e3o estrat\u00e9gica\",\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/actiosoftware.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\",\"name\":\"Actio\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-150x37-3.png\",\"contentUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-150x37-3.png\",\"width\":150,\"height\":37,\"caption\":\"Actio\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/actiobrasil\",\"https:\\\/\\\/www.instagram.com\\\/actiobrasil\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/actiosoftware\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/cf23461d8ee5c5a8df7a56866d4ecf65\",\"name\":\"Guilherme Barbassa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"caption\":\"Guilherme Barbassa\"},\"description\":\"Guilherme Barbassa \u00e9 CEO da Actio Software, com mais de 20 anos de experi\u00eancia em gest\u00e3o estrat\u00e9gica e transforma\u00e7\u00e3o empresarial. Atua na integra\u00e7\u00e3o entre estrat\u00e9gia, governan\u00e7a e tecnologia, apoiando a alta lideran\u00e7a na constru\u00e7\u00e3o de sistemas de gest\u00e3o orientados a resultados.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/guilherme-barbassa-247b8932\\\/\"],\"url\":\"https:\\\/\\\/actiosoftware.com\\\/en\\\/blog\\\/author\\\/guiceo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"PDCA: why use it in project management?","description":"The PDCA Cycle, or Deming Cycle, has been used as a management tool for a long time, click here and find out more","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actiosoftware.com\/en\/blog\/pdca-why-use-it-in-project-management\/","og_locale":"en_US","og_type":"article","og_title":"PDCA: por que us\u00e1-lo na gest\u00e3o de projetos?","og_description":"O Ciclo PDCA, ou Ciclo de Deming, vem sendo utilizado como ferramenta de gest\u00e3o h\u00e1 bastante tempo, clique aqui e saiba mais","og_url":"https:\/\/actiosoftware.com\/en\/blog\/pdca-why-use-it-in-project-management\/","og_site_name":"Actio","article_publisher":"https:\/\/www.facebook.com\/actiobrasil","article_published_time":"2017-08-23T14:31:00+00:00","article_modified_time":"2026-02-24T17:33:37+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2017\/08\/15321.jpg","type":"image\/jpeg"}],"author":"Guilherme Barbassa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Guilherme Barbassa","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actiosoftware.com\/blog\/pdca-porque-usa-lo-na-gestao-de-projetos\/#article","isPartOf":{"@id":"https:\/\/actiosoftware.com\/blog\/pdca-porque-usa-lo-na-gestao-de-projetos\/"},"author":{"name":"Guilherme Barbassa","@id":"https:\/\/actiosoftware.com\/#\/schema\/person\/cf23461d8ee5c5a8df7a56866d4ecf65"},"headline":"PDCA: por que us\u00e1-lo na gest\u00e3o de projetos?","datePublished":"2017-08-23T14:31:00+00:00","dateModified":"2026-02-24T17:33:37+00:00","mainEntityOfPage":{"@id":"https:\/\/actiosoftware.com\/blog\/pdca-porque-usa-lo-na-gestao-de-projetos\/"},"wordCount":678,"publisher":{"@id":"https:\/\/actiosoftware.com\/#organization"},"image":{"@id":"https:\/\/actiosoftware.com\/blog\/pdca-porque-usa-lo-na-gestao-de-projetos\/#primaryimage"},"thumbnailUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2017\/08\/15321.jpg","articleSection":["Estrat\u00e9gia e Performance"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/actiosoftware.com\/blog\/pdca-porque-usa-lo-na-gestao-de-projetos\/","url":"https:\/\/actiosoftware.com\/blog\/pdca-porque-usa-lo-na-gestao-de-projetos\/","name":"PDCA: why use it in project management?","isPartOf":{"@id":"https:\/\/actiosoftware.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actiosoftware.com\/blog\/pdca-porque-usa-lo-na-gestao-de-projetos\/#primaryimage"},"image":{"@id":"https:\/\/actiosoftware.com\/blog\/pdca-porque-usa-lo-na-gestao-de-projetos\/#primaryimage"},"thumbnailUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2017\/08\/15321.jpg","datePublished":"2017-08-23T14:31:00+00:00","dateModified":"2026-02-24T17:33:37+00:00","description":"The PDCA Cycle, or Deming Cycle, has been used as a management tool for a long time, click here and find out more","breadcrumb":{"@id":"https:\/\/actiosoftware.com\/blog\/pdca-porque-usa-lo-na-gestao-de-projetos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actiosoftware.com\/blog\/pdca-porque-usa-lo-na-gestao-de-projetos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actiosoftware.com\/blog\/pdca-porque-usa-lo-na-gestao-de-projetos\/#primaryimage","url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2017\/08\/15321.jpg","contentUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2017\/08\/15321.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/actiosoftware.com\/blog\/pdca-porque-usa-lo-na-gestao-de-projetos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/actiosoftware.com\/"},{"@type":"ListItem","position":2,"name":"PDCA: por que us\u00e1-lo na gest\u00e3o de projetos?"}]},{"@type":"WebSite","@id":"https:\/\/actiosoftware.com\/#website","url":"https:\/\/actiosoftware.com\/","name":"Actio","description":"Softwares para gest\u00e3o estrat\u00e9gica","publisher":{"@id":"https:\/\/actiosoftware.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actiosoftware.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/actiosoftware.com\/#organization","name":"Actio","url":"https:\/\/actiosoftware.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actiosoftware.com\/#\/schema\/logo\/image\/","url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2020\/02\/logo-150x37-3.png","contentUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2020\/02\/logo-150x37-3.png","width":150,"height":37,"caption":"Actio"},"image":{"@id":"https:\/\/actiosoftware.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/actiobrasil","https:\/\/www.instagram.com\/actiobrasil\/","https:\/\/www.linkedin.com\/company\/actiosoftware\/"]},{"@type":"Person","@id":"https:\/\/actiosoftware.com\/#\/schema\/person\/cf23461d8ee5c5a8df7a56866d4ecf65","name":"Guilherme Barbassa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","caption":"Guilherme Barbassa"},"description":"Guilherme Barbassa is CEO of Actio Software, with over 20 years of experience in strategic management and business transformation. He works in the integration between strategy, governance, and technology, supporting senior leadership in building results-oriented management systems.","sameAs":["https:\/\/www.linkedin.com\/in\/guilherme-barbassa-247b8932\/"],"url":"https:\/\/actiosoftware.com\/en\/blog\/author\/guiceo\/"}]}},"_links":{"self":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/17682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/comments?post=17682"}],"version-history":[{"count":1,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/17682\/revisions"}],"predecessor-version":[{"id":66207,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/17682\/revisions\/66207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/media\/52924"}],"wp:attachment":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/media?parent=17682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/categories?post=17682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/tags?post=17682"},{"taxonomy":"idioma-posts","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/Idioma-posts?post=17682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}