{"id":17633,"date":"2016-05-12T15:47:00","date_gmt":"2016-05-12T15:47:00","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/remuneracao-estrategica-governanca-corporativa\/"},"modified":"2026-04-16T15:30:41","modified_gmt":"2026-04-16T18:30:41","slug":"strategic-remuneration-corporate-governance","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/en\/blog\/remuneracao-estrategica-governanca-corporativa\/","title":{"rendered":"Strategic remuneration and governance: why?"},"content":{"rendered":"<p style=\"text-align: justify;\">According to IBGE, half of the companies in Brazil close their doors within the first four years. This is a significant number that warrants several reflections. External factors such as the economic and political landscape certainly influence this situation. However, it is also necessary to look inward. And business management is among the most important issues to evaluate.<\/p>\n<p style=\"text-align: justify;\"><strong>In this context, Strategic Compensation and Corporate Governance emerge as central themes for companies that want to persevere in this competitive market.<\/strong><\/p>\n<p style=\"text-align: justify;\">Understanding the best employee compensation solution, as well as the direction to take for managing a corporation, are crucial for surviving in unfavorable scenarios like today's.<\/p>\n<p style=\"text-align: justify;\"><em><a href=\"https:\/\/actiosoftware.com\/en\/blog\/alignment-between-political-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read also: The alignment between strategy and profit-sharing policy<\/a><\/em><\/p>\n<h3 style=\"text-align: justify;\">But, what is corporate governance?<\/h3>\n<p style=\"text-align: justify;\">The <strong>Corporate Governance<\/strong> it is the system that regulates how the business is directed, as well as the relationships between the involved parties (partners, directors, employees, suppliers, etc.) with the company's objectives. It can be translated as:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Processes<\/li>\n<li>Costumes<\/li>\n<li>Policies<\/li>\n<li>Laws<\/li>\n<li>Regulations<\/li>\n<li>Institutions<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">And what is strategic compensation?<\/h3>\n<p style=\"text-align: justify;\">The <strong>Strategic remuneration<\/strong> It is the combination of different types of compensation, divided between fixed and variable.<\/p>\n<p style=\"text-align: justify;\">As the name itself suggests, it is strategic because it is a model that links the employee's extra compensation to the company's performance.<\/p>\n<p style=\"text-align: justify;\">Download our step-by-step guide to creating a strategic compensation policy for free<\/p>\n<p style=\"text-align: justify;\">With Strategic Compensation, it is easier to align business objectives with employees, retain talent, and better achieve intended results.<\/p>\n<p style=\"text-align: justify;\">She can appear as:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Competency-based salary (administrative and leadership positions)<\/li>\n<li>Supplementary pension<\/li>\n<li>Performance-based pay<\/li>\n<li>Goals and indicators: individual and team<\/li>\n<li><a href=\"https:\/\/actiosoftware.com\/en\/blog\/variable-remuneration-stock-option\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shareholding <\/a><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">How can they influence each other?<\/h3>\n<p style=\"text-align: justify;\">Both models are extremely important for all companies. The big detail is that <strong>Corporate Governance and Strategic Compensation cannot exist separately.<\/strong><\/p>\n<p style=\"text-align: justify;\">Of course, you can establish only one of them in your business. But the expected results will be lower or even nonexistent.<\/p>\n<p style=\"text-align: justify;\"><strong>From the moment the directions a corporation should follow are established, the objectives are aligned with the employees.<\/strong><\/p>\n<p style=\"text-align: justify;\">On the other hand, it is possible to define compensation to achieve such goals, closing a positive cycle within the company.<\/p>\n<p style=\"text-align: justify;\">Let's go with an example to make it even clearer: imagine your company has transparency with its clients as one of its governance pillars. With that in mind, you could offer bonuses to employees who receive the best customer service ratings.<\/p>\n<p style=\"text-align: justify;\">Did you see how Strategic Compensation and Corporate Governance can make a difference in your business?<\/p>\n<p style=\"text-align: justify;\">If you have any questions, leave them in the comments, and we'll be happy to help!<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18153\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/10\/CTA-Remuneracao_estrategica_Software.png\" alt=\"\" width=\"675\" height=\"238\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/10\/CTA-Remuneracao_estrategica_Software.png 842w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/10\/CTA-Remuneracao_estrategica_Software-300x106.png 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/10\/CTA-Remuneracao_estrategica_Software-768x271.png 768w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Understand why integrating strategic compensation and corporate governance can improve your company's performance and alignment of objectives.<\/p>","protected":false},"author":10,"featured_media":18038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Remunera\u00e7\u00e3o estrat\u00e9gica e governan\u00e7a: por qu\u00ea? - Actio<\/title>\n<meta name=\"description\" content=\"Entenda por que integrar remunera\u00e7\u00e3o estrat\u00e9gica e governan\u00e7a corporativa pode melhorar a performance da sua empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actiosoftware.com\/en\/blog\/strategic-remuneration-corporate-governance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remunera\u00e7\u00e3o estrat\u00e9gica e governan\u00e7a: por qu\u00ea?\" \/>\n<meta property=\"og:description\" content=\"Entenda por que integrar remunera\u00e7\u00e3o estrat\u00e9gica e governan\u00e7a corporativa pode melhorar a performance da sua empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actiosoftware.com\/en\/blog\/strategic-remuneration-corporate-governance\/\" \/>\n<meta property=\"og:site_name\" content=\"Actio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/actiobrasil\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-12T15:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-16T18:30:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2016\/05\/96.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guilherme Barbassa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guilherme Barbassa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/remuneracao-estrategica-governanca-corporativa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/remuneracao-estrategica-governanca-corporativa\\\/\"},\"author\":{\"name\":\"Guilherme Barbassa\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/cf23461d8ee5c5a8df7a56866d4ecf65\"},\"headline\":\"Remunera\u00e7\u00e3o estrat\u00e9gica e governan\u00e7a: por qu\u00ea?\",\"datePublished\":\"2016-05-12T15:47:00+00:00\",\"dateModified\":\"2026-04-16T18:30:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/remuneracao-estrategica-governanca-corporativa\\\/\"},\"wordCount\":525,\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/remuneracao-estrategica-governanca-corporativa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/96.jpg\",\"articleSection\":[\"Estrat\u00e9gia e Performance\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/remuneracao-estrategica-governanca-corporativa\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/remuneracao-estrategica-governanca-corporativa\\\/\",\"name\":\"Remunera\u00e7\u00e3o estrat\u00e9gica e governan\u00e7a: por qu\u00ea? - Actio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/remuneracao-estrategica-governanca-corporativa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/remuneracao-estrategica-governanca-corporativa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/96.jpg\",\"datePublished\":\"2016-05-12T15:47:00+00:00\",\"dateModified\":\"2026-04-16T18:30:41+00:00\",\"description\":\"Entenda por que integrar remunera\u00e7\u00e3o estrat\u00e9gica e governan\u00e7a corporativa pode melhorar a performance da sua empresa.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/remuneracao-estrategica-governanca-corporativa\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/remuneracao-estrategica-governanca-corporativa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/remuneracao-estrategica-governanca-corporativa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/96.jpg\",\"contentUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/96.jpg\",\"width\":400,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/remuneracao-estrategica-governanca-corporativa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/actiosoftware.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Remunera\u00e7\u00e3o estrat\u00e9gica e governan\u00e7a: por qu\u00ea?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/\",\"name\":\"Actio\",\"description\":\"Softwares para gest\u00e3o estrat\u00e9gica\",\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/actiosoftware.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\",\"name\":\"Actio\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-150x37-3.png\",\"contentUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-150x37-3.png\",\"width\":150,\"height\":37,\"caption\":\"Actio\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/actiobrasil\",\"https:\\\/\\\/www.instagram.com\\\/actiobrasil\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/actiosoftware\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/cf23461d8ee5c5a8df7a56866d4ecf65\",\"name\":\"Guilherme Barbassa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"caption\":\"Guilherme Barbassa\"},\"description\":\"Guilherme Barbassa \u00e9 CEO da Actio Software, com mais de 20 anos de experi\u00eancia em gest\u00e3o estrat\u00e9gica e transforma\u00e7\u00e3o empresarial. Atua na integra\u00e7\u00e3o entre estrat\u00e9gia, governan\u00e7a e tecnologia, apoiando a alta lideran\u00e7a na constru\u00e7\u00e3o de sistemas de gest\u00e3o orientados a resultados.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/guilherme-barbassa-247b8932\\\/\"],\"url\":\"https:\\\/\\\/actiosoftware.com\\\/en\\\/blog\\\/author\\\/guiceo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Strategic remuneration and governance: why?","description":"Understand why integrating strategic remuneration and corporate governance can improve your company's performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actiosoftware.com\/en\/blog\/strategic-remuneration-corporate-governance\/","og_locale":"en_US","og_type":"article","og_title":"Remunera\u00e7\u00e3o estrat\u00e9gica e governan\u00e7a: por qu\u00ea?","og_description":"Entenda por que integrar remunera\u00e7\u00e3o estrat\u00e9gica e governan\u00e7a corporativa pode melhorar a performance da sua empresa.","og_url":"https:\/\/actiosoftware.com\/en\/blog\/strategic-remuneration-corporate-governance\/","og_site_name":"Actio","article_publisher":"https:\/\/www.facebook.com\/actiobrasil","article_published_time":"2016-05-12T15:47:00+00:00","article_modified_time":"2026-04-16T18:30:41+00:00","og_image":[{"width":400,"height":300,"url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2016\/05\/96.jpg","type":"image\/jpeg"}],"author":"Guilherme Barbassa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Guilherme Barbassa","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actiosoftware.com\/blog\/remuneracao-estrategica-governanca-corporativa\/#article","isPartOf":{"@id":"https:\/\/actiosoftware.com\/blog\/remuneracao-estrategica-governanca-corporativa\/"},"author":{"name":"Guilherme Barbassa","@id":"https:\/\/actiosoftware.com\/#\/schema\/person\/cf23461d8ee5c5a8df7a56866d4ecf65"},"headline":"Remunera\u00e7\u00e3o estrat\u00e9gica e governan\u00e7a: por qu\u00ea?","datePublished":"2016-05-12T15:47:00+00:00","dateModified":"2026-04-16T18:30:41+00:00","mainEntityOfPage":{"@id":"https:\/\/actiosoftware.com\/blog\/remuneracao-estrategica-governanca-corporativa\/"},"wordCount":525,"publisher":{"@id":"https:\/\/actiosoftware.com\/#organization"},"image":{"@id":"https:\/\/actiosoftware.com\/blog\/remuneracao-estrategica-governanca-corporativa\/#primaryimage"},"thumbnailUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2016\/05\/96.jpg","articleSection":["Estrat\u00e9gia e Performance"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/actiosoftware.com\/blog\/remuneracao-estrategica-governanca-corporativa\/","url":"https:\/\/actiosoftware.com\/blog\/remuneracao-estrategica-governanca-corporativa\/","name":"Strategic remuneration and governance: why?","isPartOf":{"@id":"https:\/\/actiosoftware.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actiosoftware.com\/blog\/remuneracao-estrategica-governanca-corporativa\/#primaryimage"},"image":{"@id":"https:\/\/actiosoftware.com\/blog\/remuneracao-estrategica-governanca-corporativa\/#primaryimage"},"thumbnailUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2016\/05\/96.jpg","datePublished":"2016-05-12T15:47:00+00:00","dateModified":"2026-04-16T18:30:41+00:00","description":"Understand why integrating strategic remuneration and corporate governance can improve your company's performance.","breadcrumb":{"@id":"https:\/\/actiosoftware.com\/blog\/remuneracao-estrategica-governanca-corporativa\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actiosoftware.com\/blog\/remuneracao-estrategica-governanca-corporativa\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actiosoftware.com\/blog\/remuneracao-estrategica-governanca-corporativa\/#primaryimage","url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2016\/05\/96.jpg","contentUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2016\/05\/96.jpg","width":400,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/actiosoftware.com\/blog\/remuneracao-estrategica-governanca-corporativa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/actiosoftware.com\/"},{"@type":"ListItem","position":2,"name":"Remunera\u00e7\u00e3o estrat\u00e9gica e governan\u00e7a: por qu\u00ea?"}]},{"@type":"WebSite","@id":"https:\/\/actiosoftware.com\/#website","url":"https:\/\/actiosoftware.com\/","name":"Actio","description":"Softwares para gest\u00e3o estrat\u00e9gica","publisher":{"@id":"https:\/\/actiosoftware.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actiosoftware.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/actiosoftware.com\/#organization","name":"Actio","url":"https:\/\/actiosoftware.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actiosoftware.com\/#\/schema\/logo\/image\/","url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2020\/02\/logo-150x37-3.png","contentUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2020\/02\/logo-150x37-3.png","width":150,"height":37,"caption":"Actio"},"image":{"@id":"https:\/\/actiosoftware.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/actiobrasil","https:\/\/www.instagram.com\/actiobrasil\/","https:\/\/www.linkedin.com\/company\/actiosoftware\/"]},{"@type":"Person","@id":"https:\/\/actiosoftware.com\/#\/schema\/person\/cf23461d8ee5c5a8df7a56866d4ecf65","name":"Guilherme Barbassa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","caption":"Guilherme Barbassa"},"description":"Guilherme Barbassa is CEO of Actio Software, with over 20 years of experience in strategic management and business transformation. He works in the integration between strategy, governance, and technology, supporting senior leadership in building results-oriented management systems.","sameAs":["https:\/\/www.linkedin.com\/in\/guilherme-barbassa-247b8932\/"],"url":"https:\/\/actiosoftware.com\/en\/blog\/author\/guiceo\/"}]}},"_links":{"self":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/17633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/comments?post=17633"}],"version-history":[{"count":2,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/17633\/revisions"}],"predecessor-version":[{"id":68579,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/17633\/revisions\/68579"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/media\/18038"}],"wp:attachment":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/media?parent=17633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/categories?post=17633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/tags?post=17633"},{"taxonomy":"idioma-posts","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/Idioma-posts?post=17633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}