{"id":17575,"date":"2014-08-21T20:28:20","date_gmt":"2014-08-21T20:28:20","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\/"},"modified":"2026-02-24T15:08:13","modified_gmt":"2026-02-24T18:08:13","slug":"how-leadership-and-strategies-and-plans-relate-in-meg","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/en\/blog\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\/","title":{"rendered":"How does 'leadership' relate to MEG?"},"content":{"rendered":"<h2>Understand better how these two criteria can make a difference in your business management<\/h2>\n<p>The Management Excellence Model (MEG) is an improvement program guided by 8 criteria and 13 fundamentals. When applied correctly, the criteria and fundamentals can bring numerous benefits to the organization. In this article, we will highlight two criteria of extreme relevance: <strong>Leadership, strategies, and plans<\/strong> and reflect on how they relate to expand company results.<\/p>\n<p>According to Paulo Orti, a strategic management consultant for Totem Talentos \u2013 a Stratec partner, the criterion <strong>leadership<\/strong> it is fundamental in any management model, and in the case of the MEG, it takes on a rather accentuated importance, because to have a model of excellence, it is necessary to gather the best from people, and this is only possible through the establishment of leadership and firm and continuous adherence to the chosen model. He cites the authors Nonaka and Takeuchi, who say that \u201cmanagement excellence is only possible with the commitment and constancy of purpose of the leadership and the voluntary adherence of collaborators, offering the best knowledge to companies through their involvement with the organization's purposes and the respect they receive from it.\u201d.<\/p>\n<p>At the same time, models of excellence require that good <strong>plans and strategies<\/strong> Well, anyone who manages an organization in an improvised way makes many mistakes and puts the entire organization at significant risks. \u201cPlanning is fundamental to ensure that what was planned and the strategies subsequently established are fulfilled. This is one of the biggest challenges for modern companies, which usually have good plans, but the vast majority fail due to flaws in their implementation and monitoring strategies,\u201d Orti emphasizes.<\/p>\n<p>The interesting thing is that the relationship between planning and leadership is very close, as the leader must keep the organization focused, as well as review what is necessary, in a proactive attitude of monitoring results and adjusting directions. \u201cOnly an attentive and prepared leader maintains the elements of the organization in harmonious combination and optimization of results for all involved,\u201d states Orti.<\/p>\n<p>The Strategic Management (SM) module, software developed by Stratec, is a tool for managing and maintaining the organization's focus, with the derivation and interdependence of performance indicators, duly correlated and directed to areas and responsible parties, ensuring that decisions will be well monitored and action plans will be executed. As SM is based on PDCA (Plan, Do, Check, and Action) principles, which are also the basis of MEG, the use of the tool combined with the Management Excellence Method creates a perfect match, optimizing results and ensuring that nothing will be lost within the organization. Furthermore, those responsible for actions and indicators have access to all the necessary information to carry out their activities, which can also be monitored online and integrated throughout the organization.<\/p>\n<p>According to Orti, the MEG is a model of excellent fit for companies that prioritize the quality of their products and services and has been a very reliable and consistent guide for companies to evolve in a real and constant way towards best management practices. \u201cCompanies have implemented the MEG and used its model independently of the FNQ Quality Awards. And, with the maturity of their processes, they have achieved significant gains in their results. The MEG is a very effective guide and, combined with the GE, gains a sense of accomplishment that companies concerned with their performance should consider and use,\u201d he reinforces.<\/p>","protected":false},"excerpt":{"rendered":"<p>In this article we will highlight two extremely relevant criteria: leadership and strategies and plans and reflect on how they relate to increase the company's results.<\/p>","protected":false},"author":10,"featured_media":16913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1167],"class_list":["post-17575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como &#039;lideran\u00e7a&#039; se relaciona no MEG? - Actio<\/title>\n<meta name=\"description\" content=\"Nesse artigo vamos destacar dois crit\u00e9rios de extrema relev\u00e2ncia: lideran\u00e7a e estrat\u00e9gias e planos e refletir como eles se relacionam para ampliar os resultados da empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actiosoftware.com\/en\/blog\/how-leadership-and-strategies-and-plans-relate-in-meg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como &#039;lideran\u00e7a&#039; se relaciona no MEG?\" \/>\n<meta property=\"og:description\" content=\"Nesse artigo vamos destacar dois crit\u00e9rios de extrema relev\u00e2ncia: lideran\u00e7a e estrat\u00e9gias e planos e refletir como eles se relacionam para ampliar os resultados da empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actiosoftware.com\/en\/blog\/how-leadership-and-strategies-and-plans-relate-in-meg\/\" \/>\n<meta property=\"og:site_name\" content=\"Actio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/actiobrasil\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-21T20:28:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T18:08:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2014\/08\/lideranca.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"258\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guilherme Barbassa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guilherme Barbassa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\\\/\"},\"author\":{\"name\":\"Guilherme Barbassa\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/cf23461d8ee5c5a8df7a56866d4ecf65\"},\"headline\":\"Como &#8216;lideran\u00e7a&#8217; se relaciona no MEG?\",\"datePublished\":\"2014-08-21T20:28:20+00:00\",\"dateModified\":\"2026-02-24T18:08:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\\\/\"},\"wordCount\":654,\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/lideranca.jpg\",\"articleSection\":[\"Estrat\u00e9gia e Performance\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\\\/\",\"name\":\"Como 'lideran\u00e7a' se relaciona no MEG? - Actio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/lideranca.jpg\",\"datePublished\":\"2014-08-21T20:28:20+00:00\",\"dateModified\":\"2026-02-24T18:08:13+00:00\",\"description\":\"Nesse artigo vamos destacar dois crit\u00e9rios de extrema relev\u00e2ncia: lideran\u00e7a e estrat\u00e9gias e planos e refletir como eles se relacionam para ampliar os resultados da empresa.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\\\/#primaryimage\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/lideranca.jpg\",\"contentUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/lideranca.jpg\",\"width\":300,\"height\":258,\"caption\":\"Lideran\u00e7a, Estrat\u00e9gias e Planos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/actiosoftware.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como &#8216;lideran\u00e7a&#8217; se relaciona no MEG?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/\",\"name\":\"Actio\",\"description\":\"Softwares para gest\u00e3o estrat\u00e9gica\",\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/actiosoftware.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\",\"name\":\"Actio\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-150x37-3.png\",\"contentUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-150x37-3.png\",\"width\":150,\"height\":37,\"caption\":\"Actio\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/actiobrasil\",\"https:\\\/\\\/www.instagram.com\\\/actiobrasil\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/actiosoftware\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/cf23461d8ee5c5a8df7a56866d4ecf65\",\"name\":\"Guilherme Barbassa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g\",\"caption\":\"Guilherme Barbassa\"},\"description\":\"Guilherme Barbassa \u00e9 CEO da Actio Software, com mais de 20 anos de experi\u00eancia em gest\u00e3o estrat\u00e9gica e transforma\u00e7\u00e3o empresarial. Atua na integra\u00e7\u00e3o entre estrat\u00e9gia, governan\u00e7a e tecnologia, apoiando a alta lideran\u00e7a na constru\u00e7\u00e3o de sistemas de gest\u00e3o orientados a resultados.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/guilherme-barbassa-247b8932\\\/\"],\"url\":\"https:\\\/\\\/actiosoftware.com\\\/en\\\/blog\\\/author\\\/guiceo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How does 'leadership' relate in the MEG? - Actio","description":"In this article we will highlight two extremely relevant criteria: leadership and strategies and plans and reflect on how they relate to increase the company's results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actiosoftware.com\/en\/blog\/how-leadership-and-strategies-and-plans-relate-in-meg\/","og_locale":"en_US","og_type":"article","og_title":"Como 'lideran\u00e7a' se relaciona no MEG?","og_description":"Nesse artigo vamos destacar dois crit\u00e9rios de extrema relev\u00e2ncia: lideran\u00e7a e estrat\u00e9gias e planos e refletir como eles se relacionam para ampliar os resultados da empresa.","og_url":"https:\/\/actiosoftware.com\/en\/blog\/how-leadership-and-strategies-and-plans-relate-in-meg\/","og_site_name":"Actio","article_publisher":"https:\/\/www.facebook.com\/actiobrasil","article_published_time":"2014-08-21T20:28:20+00:00","article_modified_time":"2026-02-24T18:08:13+00:00","og_image":[{"width":300,"height":258,"url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2014\/08\/lideranca.jpg","type":"image\/jpeg"}],"author":"Guilherme Barbassa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Guilherme Barbassa","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actiosoftware.com\/blog\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\/#article","isPartOf":{"@id":"https:\/\/actiosoftware.com\/blog\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\/"},"author":{"name":"Guilherme Barbassa","@id":"https:\/\/actiosoftware.com\/#\/schema\/person\/cf23461d8ee5c5a8df7a56866d4ecf65"},"headline":"Como &#8216;lideran\u00e7a&#8217; se relaciona no MEG?","datePublished":"2014-08-21T20:28:20+00:00","dateModified":"2026-02-24T18:08:13+00:00","mainEntityOfPage":{"@id":"https:\/\/actiosoftware.com\/blog\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\/"},"wordCount":654,"publisher":{"@id":"https:\/\/actiosoftware.com\/#organization"},"image":{"@id":"https:\/\/actiosoftware.com\/blog\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\/#primaryimage"},"thumbnailUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2014\/08\/lideranca.jpg","articleSection":["Estrat\u00e9gia e Performance"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/actiosoftware.com\/blog\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\/","url":"https:\/\/actiosoftware.com\/blog\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\/","name":"How does 'leadership' relate in the MEG? - Actio","isPartOf":{"@id":"https:\/\/actiosoftware.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actiosoftware.com\/blog\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\/#primaryimage"},"image":{"@id":"https:\/\/actiosoftware.com\/blog\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\/#primaryimage"},"thumbnailUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2014\/08\/lideranca.jpg","datePublished":"2014-08-21T20:28:20+00:00","dateModified":"2026-02-24T18:08:13+00:00","description":"In this article we will highlight two extremely relevant criteria: leadership and strategies and plans and reflect on how they relate to increase the company's results.","breadcrumb":{"@id":"https:\/\/actiosoftware.com\/blog\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actiosoftware.com\/blog\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actiosoftware.com\/blog\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\/#primaryimage","url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2014\/08\/lideranca.jpg","contentUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2014\/08\/lideranca.jpg","width":300,"height":258,"caption":"Lideran\u00e7a, Estrat\u00e9gias e Planos"},{"@type":"BreadcrumbList","@id":"https:\/\/actiosoftware.com\/blog\/como-lideranca-e-estrategias-e-planos-se-relacionam-no-meg\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/actiosoftware.com\/"},{"@type":"ListItem","position":2,"name":"Como &#8216;lideran\u00e7a&#8217; se relaciona no MEG?"}]},{"@type":"WebSite","@id":"https:\/\/actiosoftware.com\/#website","url":"https:\/\/actiosoftware.com\/","name":"Actio","description":"Softwares para gest\u00e3o estrat\u00e9gica","publisher":{"@id":"https:\/\/actiosoftware.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actiosoftware.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/actiosoftware.com\/#organization","name":"Actio","url":"https:\/\/actiosoftware.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actiosoftware.com\/#\/schema\/logo\/image\/","url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2020\/02\/logo-150x37-3.png","contentUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2020\/02\/logo-150x37-3.png","width":150,"height":37,"caption":"Actio"},"image":{"@id":"https:\/\/actiosoftware.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/actiobrasil","https:\/\/www.instagram.com\/actiobrasil\/","https:\/\/www.linkedin.com\/company\/actiosoftware\/"]},{"@type":"Person","@id":"https:\/\/actiosoftware.com\/#\/schema\/person\/cf23461d8ee5c5a8df7a56866d4ecf65","name":"Guilherme Barbassa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c8a028cc83375c38ab9e78ddd4576e09a165b689ef24a52f1b6c7c474034ae50?s=96&d=mm&r=g","caption":"Guilherme Barbassa"},"description":"Guilherme Barbassa is CEO of Actio Software, with over 20 years of experience in strategic management and business transformation. He works in the integration between strategy, governance, and technology, supporting senior leadership in building results-oriented management systems.","sameAs":["https:\/\/www.linkedin.com\/in\/guilherme-barbassa-247b8932\/"],"url":"https:\/\/actiosoftware.com\/en\/blog\/author\/guiceo\/"}]}},"_links":{"self":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/17575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/comments?post=17575"}],"version-history":[{"count":1,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/17575\/revisions"}],"predecessor-version":[{"id":66647,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/posts\/17575\/revisions\/66647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/media\/16913"}],"wp:attachment":[{"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/media?parent=17575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/categories?post=17575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/tags?post=17575"},{"taxonomy":"idioma-posts","embeddable":true,"href":"https:\/\/actiosoftware.com\/en\/wp-json\/wp\/v2\/Idioma-posts?post=17575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}