{"id":17560,"date":"2013-08-09T14:54:05","date_gmt":"2013-08-09T14:54:05","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/06-fatores-criticos-para-o-sucesso-da-gestao-estrategica\/"},"modified":"2026-04-16T14:24:24","modified_gmt":"2026-04-16T17:24:24","slug":"06-critical-factors-for-success-of-strategic-management","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/en\/blog\/06-fatores-criticos-para-o-sucesso-da-gestao-estrategica\/","title":{"rendered":"06 critical factors for successful strategic management"},"content":{"rendered":"<p>To have a&nbsp;<a title=\"Strategy Execution Platform\" href=\"..\/produtos\/gestao-estrategica\" target=\"_blank\" rel=\"noopener noreferrer\">Strategy Execution Platform<\/a> For success, it's important to keep an eye on critical factors that can boost or hinder your management. We've separated six topics for you not to lose sight of.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-envolvimento-e-comprometimento-da-lideranca\" style=\"margin-top:30px;margin-bottom:30px\">1. Leadership involvement and commitment<\/h4>\n\n\n\n<p>It is very important that the company's leadership and top positions are involved and committed to the organization's strategic management. According to Guilherme Barbassa, director of Stratec, if leadership is not involved in the process, other employees will not feel the need to get involved. \u201cWhen leadership is not involved, management falls into the hands of \u2018local heroes,\u2019 but they cannot, on their own, achieve the necessary motivation to move the process forward,\u201d he stresses. Andr\u00e9 Vidmar, Partner-Consultant at Solu\u00e7\u00f5es Certas Consultoria, states that the success of strategy implementation depends on the involvement of the people who will execute it. \u201cKeeping them (the people) aligned and capable of thinking systematically about the future, and not just about present actions, is an essential factor,\u201d he adds.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-clareza-na-comunicacao-da-estrategia\" style=\"margin-top:30px;margin-bottom:30px\">2. Clarity in strategy communication<\/h4>\n\n\n\n<p>Another critical factor for the success of strategic management is the effective communication of the strategic plan throughout the organization. Barbassa states that it is very important for everyone to know their part in the whole and to commit to it. For this, communication is fundamental. \u201cThere is no drawer strategy, because it is not the director who makes the strategy happen. It only happens when the entire company is involved and people can see themselves in this strategy,\u201d he affirms. Vidmar adds that for people to understand and materialize strategic objectives and goals, they need to be aligned with the objectives and goals of the operation, of the company's day-to-day.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-ter-um-processo-estabelecido-de-gestao-estrategica\" style=\"margin-top:30px;margin-bottom:30px\">3. Have an established strategic management process<\/h4>\n\n\n\n<p>It is very important for an organization, whether private or public, to have a structured strategic management process in place. According to Vidmar, it is essential for companies to have formalized strategic planning, which allows them to guide their actions in a structured way and seek to achieve future objectives and goals, such as improving performance, expanding market share, conquering new markets, etc. Barbassa agrees and adds that strategic management can't be a one-off thing, it has to be an ongoing procedure within the company and this process has to include meetings to critically analyze the strategy and sectoral performance that contributes to this strategy. \u201cThis shouldn't depend on one-off efforts, it should be continuous in the company so that everyone knows that the meeting is going to take place, what the dynamics of the meeting are, and what each participant is expected to prepare so that the meeting is as effective as possible,\u201d he warns.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-formacao-de-uma-cultura-organizacional-condizente\" style=\"margin-top:30px;margin-bottom:30px\">4. Formation of a consistent organizational culture<\/h4>\n\n\n\n<p>Organizational culture is what drives actions within the organization. Barbassa states that it is extremely important to have an organizational climate geared towards achieving goals and seeking solutions. \u201cOrganizations should not just work in \u2018feuds\u2019 but should see the overall result. Some organizational cultures favor \u2018local optimality\u2019 instead of \u2018global optimality,\u2019 and with that, effective strategic management can be compromised,\u201d he warns. Vidmar draws attention to the importance of making the alignment between strategy and management clear in the organization's culture. \u201cThis is the great challenge for organizations in their pursuit of performance improvement, and in light of this, management by indicators is fundamental to enabling change in the corporate environment, which begins to view problems as challenges and to create in the present the winning possibilities of tomorrow,\u201d he says.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-ter-uma-ferramenta-para-apoiar-a-gestao-estrategica\" style=\"margin-top:30px;margin-bottom:30px\">5. Have a tool to support strategic management<\/h4>\n\n\n\n<p>Having a tool or system that allows managers to monitor the indicators, targets and actions of the entire company facilitates the strategic management process and its success. According to Vidmar, management must guarantee the implementation of what has been effectively structured and defined in the strategy, as well as constantly evaluating and reviewing it, enabling strategic planning to connect with day-to-day reality. \u201cTo ensure that management takes place in an integrated manner, operational processes need to be identified, analyzed, optimized and formalized. In addition, the organization's strategic indicators from its planning must be identified, monitored and continuously controlled,\u201d he says. To do all this accurately, there is nothing better than having software that provides a map of the entire strategy defined by the company, produces reports, indicates whether actions are overdue, helps monitor indicators, translates the information into graphs, in short, software that gathers and facilitates the interpretation of the information needed for the company's decision-making, such as Stratec's Strategic Management software.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-6-monitoramento-e-reavaliacao-constante-da-estrategia\" style=\"margin-top:30px;margin-bottom:30px\">6. Constant monitoring and re-evaluation of the strategy<\/h4>\n\n\n\n<p>The last critical factor for the success of strategic management is the constant monitoring and reevaluation of the strategy within the organization. Barbassa explains that \u201cessentially, this means having PDCA embedded in the strategic management process. Not only overseeing the execution of the strategy, but also having a moment for critical analysis in this process and replanning whenever necessary.\u201d According to him, this procedure will provide tools like competitive intelligence, which will monitor the market and signal the need for strategy changes. Vidmar adds that \u201csimply planning or defining your strategies well is not enough: they must be implemented in the best possible way. Review your strategic plan periodically, create a strategic planning committee, and have budgeting and indicator tracking tools aligned with the strategic plan and its dynamic revisions,\u201d he advises.<\/p>\n\n\n\n<p>It's important to emphasize that strategic planning is not static but rather dynamic, and therefore, alterations, corrective measures, and changes in direction will be necessary in the trajectory of your company or public agency. It's a positive aspect to have a culture of change within the organization, so that there's the possibility to constantly create new perspectives for success.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"150\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png\" alt=\"Strategic management software\" class=\"wp-image-18587\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>What critical factors can leverage or hinder your management? We've highlighted six topics for you to keep in mind.<\/p>","protected":false},"author":22,"featured_media":51506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[580],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outros","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>06 fatores cr\u00edticos para o sucesso da gest\u00e3o estrat\u00e9gica - Actio<\/title>\n<meta name=\"description\" content=\"Para ter uma gest\u00e3o estrat\u00e9gica de sucesso \u00e9 preciso estar de olho em fatores cr\u00edticos que podem alavancar ou atrapalhar a sua gest\u00e3o estrat\u00e9gica. 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