{"id":17470,"date":"2013-08-07T16:59:43","date_gmt":"2013-08-07T16:59:43","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/mercado-de-franquias-mantem-aquecimento-em-2012\/"},"modified":"2026-04-16T15:27:19","modified_gmt":"2026-04-16T18:27:19","slug":"franchise-market-maintains-growth-in-2012","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/en\/blog\/mercado-de-franquias-mantem-aquecimento-em-2012\/","title":{"rendered":"Franchise market continues to heat up in 2012 - Actio"},"content":{"rendered":"<p>An increase of 15% in revenue compared to 2011. This is the projected growth for the Brazilian franchise sector for the year that is beginning. Last year, franchises, considering the national level, generated 86 billion reais in revenue.<\/p>\n<p>One of the factors favoring the sector, in the view of the executive director of the Brazilian Franchising Association (ABF), Ricardo Camargo, is the heating up of the real estate market. In an interview with Portal Exame, the executive states that the search for commercial points becomes easier; likewise, the opening of malls in regions that did not yet have such developments causes the ABF to expect to increase the number of stores by up to 10%.<\/p>\n<p>\u201cThe challenge is to maintain this accelerated growth. Competition is increasing with many industries adopting the franchise system, such as Valisere and MMartan,\u201d observes Camargo in an interview with Exame.com.<\/p>\n<p>As microfranquias, que cresceram cerca de 20% em 2011, devem continuar na moda na an\u00e1lise da entidade. Dentre as tend\u00eancias, de acordo com Ricardo Camargo, est\u00e1 o mercado de padarias, que tem crescido em redes de franquias. Ainda de acordo com a reportagem, as \u00e1reas de software, floriculturas e im\u00f3veis s\u00e3o outras que devem crescer al\u00e9m da m\u00e9dia durante esse ano.<\/p>\n<p>\u201cIn 2012, we will repeat the dose based on a 15% revenue increase. Today there are 900 associated brands. By the end of December 2012, we should have 2,500 companies,\u201d observes the ABF executive director, tying the market projection to the Exame.Com report.<\/p>\n<p>With information from Portal Exame<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18587 size-full\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png\" alt=\"Strategic management software\" width=\"600\" height=\"150\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>A 15% increase in revenue compared to 2011. This is the growth forecast for the Brazilian franchise sector for the year that is beginning.<\/p>","protected":false},"author":22,"featured_media":17469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[580],"tags":[],"Idioma-posts":[1167],"class_list":["post-17470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outros","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mercado de franquias mant\u00e9m aquecimento em 2012 - Actio<\/title>\n<meta name=\"description\" content=\"Um aumento de 15% no faturamento na compara\u00e7\u00e3o com 2011. 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