{"id":17462,"date":"2013-08-07T18:35:22","date_gmt":"2013-08-07T18:35:22","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/o-valor-da-diferenca-como-estrategia-de-negocio\/"},"modified":"2026-02-24T15:00:39","modified_gmt":"2026-02-24T18:00:39","slug":"the-value-of-difference-as-a-business-strategy","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/en\/blog\/o-valor-da-diferenca-como-estrategia-de-negocio\/","title":{"rendered":"The value of difference as a business strategy - Actio"},"content":{"rendered":"<p>The investment in the fight to make your business the best should be replaced by the fight to make your company unique. This is the proposal of Joan Magretta, a researcher affiliated with Harvard Business School, according to a report by the portal \u00c9poca Neg\u00f3cios. The expert is the author of a book that, in a way, revises the concepts of Michael Porter, considered the guru of corporate strategy.<\/p>\n<p>Titled \u201cUnderstanding Michael Porter: The Essential Guide to Competition and Strategy,\u201d Joan Magretta's work advises companies to invest in differentiation from the competition. According to \u00c9poca Neg\u00f3cios.Com, although the \u201cbeing the best\u201d mentality still prevails in the corporate world, for the researcher, it is an almost certain guarantee of mediocre performance.<\/p>\n<p>In Joan Magretta's analysis presented in the report, this strategy clashes with the client's own preferences, in addition to ignoring cultural differences and not taking into account the peculiarity of the business world. \u201cIn war and sports, there can only be one winner. In business, it's not like that. In the world of business competition, rival companies can coexist and thrive. Walmart and Target each offer a differentiated and unique value proposition to their customers. Imagining competition as a straight-line race track, where only the best ascends to the podium, is misleading. Competition for the \u2018best\u2019 position would, on the contrary, be a route of convergence and inevitable collision, in which the various competitors, pursuing a single \u2018best way,\u2019 would end up bumping into each other, falling into the self-destructive trap of zero-sum,\u201d states the specialist, in a statement present in the \u00c9poca Neg\u00f3cios.Com article.<\/p>\n<p>Therefore, the writer assures that what actually works is seeking exclusivity and differentiation. With this business strategy, in Magretta's defense, her company offers the consumer a real, unique proposition, and whose price ends up being just one of the variables in the market's power play.<\/p>\n<p>With information from <a href=\"http:\/\/epocanegocios.globo.com\/Revista\/Common\/0,,EMI287659-16366,00-NAO+BRIGUE+PARA+SER+O+MELHOR.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u00c9poca Neg\u00f3cios Portal<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The investment in the fight to make your business the best should be replaced by the fight to make your company unique. That is Joan Magretta's proposal.<\/p>","protected":false},"author":22,"featured_media":17460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[580],"tags":[],"Idioma-posts":[1167],"class_list":["post-17462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outros","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O valor da diferen\u00e7a como estrat\u00e9gia de neg\u00f3cio - Actio<\/title>\n<meta name=\"description\" content=\"O investimento na briga para que o seu neg\u00f3cio seja o melhor deve ser substitu\u00eddo pela luta para que sua empresa seja \u00fanica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actiosoftware.com\/en\/blog\/the-value-of-difference-as-a-business-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O valor da diferen\u00e7a como estrat\u00e9gia de neg\u00f3cio\" \/>\n<meta property=\"og:description\" content=\"O investimento na briga para que o seu neg\u00f3cio seja o melhor deve ser substitu\u00eddo pela luta para que sua empresa seja \u00fanica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actiosoftware.com\/en\/blog\/the-value-of-difference-as-a-business-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Actio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/actiobrasil\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-07T18:35:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T18:00:39+00:00\" \/>\n<meta property=\"og:image\" 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