{"id":17359,"date":"2013-08-09T14:19:14","date_gmt":"2013-08-09T14:19:14","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/o-modelo-de-gestao-ideal-pra-sua-empresa\/"},"modified":"2026-04-26T16:33:43","modified_gmt":"2026-04-26T19:33:43","slug":"management-models","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/en\/blog\/modelos-de-gestao\/","title":{"rendered":"Management Models: How to Integrate GPD, VBM, BSC, and PDCA to Improve Results"},"content":{"rendered":"<p>In today's corporate environment, it's not enough to just define strategies. The real challenge lies in ensuring they are executed consistently, closely monitored, and adjusted whenever necessary.<\/p>\n\n\n\n<p>It is in this context that management models gain relevance. Tools such as BSC, GPD, VBM, and PDCA emerge precisely to help companies organize their priorities, measure performance, and transform planning into results.<\/p>\n\n\n\n<p>But there's an important point that many organizations still overlook: none of these methodologies, in isolation, solve all management problems. More mature companies have already understood that the most efficient path lies in integrating these models, taking advantage of the best of each.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-sao-modelos-de-gestao-e-qual-seu-papel-na-estrategia\">What are management models and what is their role in strategy<\/h2>\n\n\n\n<p>Management models are methodological frameworks that help companies plan, execute, monitor, and improve their operations and strategies. They function as guides that direct decisions, organize processes, and allow for structured tracking of results.<\/p>\n\n\n\n<p>In practice, these models help answer fundamental questions:<\/p>\n\n\n\n<p>\u2022 How to turn strategy into action<br>\u2022 How to measure performance consistently<br>How to ensure everyone is aligned<br>\u2022 How to fix deviations quickly<\/p>\n\n\n\n<p>Without a well-defined management model, the company tends to operate reactively, with little predictability and difficulty in achieving sustainable growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quais-sao-os-tipos-de-modelo-de-gestao\">What are the types of management models?<\/h3>\n\n\n\n<p>Management models can be classified in different ways, depending on the organization's focus. However, in general, they are divided into a few main categories:<\/p>\n\n\n\n<p>\u2022 <strong>Strategic Models<\/strong>focused on business direction, such as BSC (Balanced Scorecard) and OKRs<br>\u2022 <strong>Operational models<\/strong>focused on execution and continuous improvement, such as PDCA and Lean<br>\u2022 <strong>Financial Models<\/strong>: value-driven, such as VBM (Value-Based Management)<br>\u2022 <strong>Unfolding models<\/strong>: which ensure alignment between strategy and operations, such as MBO (Management by Objectives)<br>\u2022 <strong>Agile models<\/strong>: focused on flexibility and speed, such as Scrum and Kanban<\/p>\n\n\n\n<p>In practice, more mature companies combine different types to cover strategy, execution, and results control.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-balanced-scorecard-bsc-traduzindo-estrategia-em-indicadores\">Balanced Scorecard (BSC): Translating Strategy into Indicators<\/h2>\n\n\n\n<p>Actio\u2019s <a href=\"https:\/\/actiosoftware.com\/en\/blog\/balanced-scorecard-bsc-advantages-and-disadvantages\/\" type=\"link\" id=\"https:\/\/actiosoftware.com\/blog\/balanced-scorecard-bsc-vantagens-e-desvantagens\/\" target=\"_blank\" rel=\"noreferrer noopener\">Balanced Scorecard (BSC) <\/a>it is one of the best-known models when it comes to strategic management. Created by Kaplan and Norton, its main objective is to translate strategy into measurable indicators, organized into four perspectives.<\/p>\n\n\n\n<p>Financial: results such as profit, revenue, and profitability<br>\u2022 Clients: satisfaction, retention, and perceived value<br>Internal Processes: Operational Efficiency and Quality<br>\u2022 Learning and growth: people development and innovation<\/p>\n\n\n\n<p>The great differentiator of the BSC is its ability to connect strategic objectives with clear indicators.<\/p>\n\n\n\n<p>Practical example:<br>A company that wishes to grow can set \u201cincreasing market share\u201d as its objective. In the BSC, this translates into indicators such as increasing customers, improving experience, and operational efficiency.<\/p>\n\n\n\n<p>Although excellent for communicating strategy, the BSC can have limitations in operational execution if not integrated with other methodologies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gerenciamento-pelas-diretrizes-gpd-levando-a-estrategia-para-o-dia-a-dia\">Management by Guidelines (MBG): Taking Strategy to Everyday Operations<\/h2>\n\n\n\n<p>GPD, also known as Hoshin Kanri, primarily focuses on deploying strategy at all levels of the organization. It ensures that what is defined by senior leadership is communicated clearly and executably down to the operational level.<\/p>\n\n\n\n<p>In practice, GPD functions as an organizational alignment system.<\/p>\n\n\n\n<p>Define annual strategic guidelines<br>\u2022 Breaks down goals by area and team<br>\u2022 Continuous execution monitoring<br>Promotes discipline in management<\/p>\n\n\n\n<p>Practical example:<br>If the company sets as a guideline \u201creduce operational costs by 15%\u201d, the GPD ensures that each area has specific goals to contribute to this objective, such as waste reduction or process improvement.<\/p>\n\n\n\n<p>The GPD's strength lies in execution. It translates strategy into daily operations. On the other hand, it's not as effective in communicating the \u201cwhy\u201d behind goals, which can limit engagement if used in isolation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gestao-baseada-em-valor-vbm-foco-na-geracao-de-valor-financeiro\">Value-Based Management (VBM): Focus on Generating Financial Value<\/h2>\n\n\n\n<p>VBM (Value Based Management) is a model that places shareholder value creation at the center of decision-making. It uses financial indicators to guide strategies and assess performance.<\/p>\n\n\n\n<p>Among the main indicators used are:<\/p>\n\n\n\n<p>Return on Invested Capital (ROIC)<br>Profit margin<br>Cash flow<br>Economic Value Added (EVA)<\/p>\n\n\n\n<p>Practical example:<br>A company can decide to invest in a new project. Based on VBM, this decision will be evaluated by considering the expected financial return and the impact on the company's value.<\/p>\n\n\n\n<p>VBM is extremely efficient for guiding financial decisions and investment prioritization. However, it doesn't delve into operational or cultural aspects, which can limit its isolated application.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pdca-melhoria-continua-na-pratica\">PDCA: Continuous improvement in practice<\/h2>\n\n\n\n<p>Actio\u2019s <a href=\"https:\/\/actiosoftware.com\/en\/blog\/cycle-pdca-what-it-is-how-to-apply-continuous-improvement\/\" type=\"link\" id=\"https:\/\/actiosoftware.com\/blog\/ciclo-pdca-o-que-e-como-aplicar-melhoria-continua\/\" target=\"_blank\" rel=\"noreferrer noopener\">PDCA cycle<\/a> (Plan, Do, Check, Act) is a methodology focused on continuous improvement. It is widely used for process control and optimization.<\/p>\n\n\n\n<p>The cycle works in four stages:<\/p>\n\n\n\n<p>\u2022 Plan: Define objectives and goals<br>Execute: put the plan into practice<br>\u2022 Verify: analyze obtained results<br>\u2022 Act: Correct deviations and standardize improvements<\/p>\n\n\n\n<p>Practical example:<br>A company identifies a drop in productivity. With PDCA, it plans improvements, tests changes, measures results, and continuously adjusts the process.<\/p>\n\n\n\n<p>PDCA is simple, but extremely powerful for ensuring consistency in execution and constant evolution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-comparacao-entre-os-modelos-de-gestao\">Comparison of management models<\/h3>\n\n\n\n<p>Each of these methodologies has a specific role within strategic management.<\/p>\n\n\n\n<p>OBSC is strong in translating and communicating strategy.<br>The GPD is efficient in deployment and execution<br>\u2022 VBM guides financially focused decisions<br>\u2022 The PDCA ensures continuous improvement<\/p>\n\n\n\n<p>The problem arises when the company tries to use just one of them to solve everything.<\/p>\n\n\n\n<p>This creates gaps, such as a well-defined strategy that is poorly executed, or efficient execution without clear direction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-integrar-bsc-gpd-vbm-e-pdca\">Why integrate BSC, GPD, VBM, and PDCA<\/h2>\n\n\n\n<p>The integration of these models allows for the construction of a more complete and balanced management system.<\/p>\n\n\n\n<p>In practice, this means:<\/p>\n\n\n\n<p>\u2022 Use the BSC to structure and communicate the strategy<br>Apply GPD to break down goals and ensure execution<br>\u2022 Use VBM to guide financial decisions<br>Adopt PDCA to continuously improve processes<\/p>\n\n\n\n<p>Integrated example:<\/p>\n\n\n\n<p>A company defines its strategy with BSC, cascades goals with GPD, evaluates investments with VBM, and improves processes with PDCA. This model reduces failures, increases alignment, and improves decision-making.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to choose the best management model for your company?<\/h3>\n\n\n\n<p>The choice of the ideal model depends on factors such as:<\/p>\n\n\n\n<p>Company Size<br>\u2022 Management maturity level<br>\u2022 Complexity of operations<br>Organizational culture<br>\u2022 Strategic objectives<\/p>\n\n\n\n<p>Companies seeking structured growth generally benefit from integrating models, with technological support.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-o-papel-da-tecnologia-na-integracao-dos-modelos-de-gestao\">The role of technology in integrating management models<\/h3>\n\n\n\n<p>Integrating different methodologies manually can be complex and inefficient.<\/p>\n\n\n\n<p>Information is scattered, indicators don't talk to each other, and management loses visibility.<\/p>\n\n\n\n<p>With the support of strategic management software, it's possible to centralize everything in a single environment.<\/p>\n\n\n\n<p>Technology enables:<\/p>\n\n\n\n<p>Integrate different methodologies into a single platform<br>\u2022 Monitor real-time indicators<br>Ensure alignment between strategy and execution<br>\u2022 Automate processes and reduce errors<br>Facilitate decision-making<\/p>\n\n\n\n<p>If you want to evolve your management and efficiently integrate different models, discover Actio's solutions:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"150\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png\" alt=\"Strategic management software\" class=\"wp-image-18587\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1777231332188\"><strong class=\"schema-faq-question\">What are the 12 main management models?<\/strong> <p class=\"schema-faq-answer\">Although there is no single universal list, some of the most used management models on the market are:<br>\u2022 Balanced Scorecard (BSC)<br>OKR (Objectives and Key Results)<br>\u2022 PDCA (Continuous Improvement Cycle)<br>\u2022 GPD (Management by Guidelines)<br>\u2022 VBM (Value Based Management)<br>\u2022 Lean Management<br>Six Sigma<br>Scrum<br>Kanban<br>\u2022 Competency Management<br>\u2022 Business Process Management (BPM)<br>Strategic Planning Traditional<br>Each of these models meets specific needs. For example, while the BSC organizes strategy, PDCA ensures continuous improvement and Scrum accelerates project execution.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1777231373562\"><strong class=\"schema-faq-question\">What are the 3 most used types of management?<\/strong> <p class=\"schema-faq-answer\">A very common way to classify management within companies is to divide it into three levels:<br>\u2022 <strong>Strategy Management<\/strong>Defines the company's long-term direction (vision, mission, and objectives)<br>\u2022 <strong>Tactical Management<\/strong>Translate the strategy into plans and goals for specific areas<br>\u2022 <strong>Operational management<\/strong>executes daily activities and ensures the delivery of results<br>Practical example:<br>The board defines growing 20% (strategic), marketing creates campaigns (tactical), and the team executes daily actions (operational).<br>These three levels need to be connected for the strategy to truly work.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1777231387292\"><strong class=\"schema-faq-question\">The 4 pillars of management are: Planning, Organizing, Leading, and Controlling.<\/strong> <p class=\"schema-faq-answer\">The four pillars of management are fundamental to sustaining any efficient organizational model:<br>\u2022 <strong>Planning<\/strong>Define objectives, goals, and strategies<br>\u2022 <strong>Organization<\/strong>structure resources and processes<br>\u2022 <strong>Leadership<\/strong>engage people and direct efforts<br>\u2022 <strong>Control<\/strong>Monitor results and correct deviations<br>Without these well-structured pillars, management tends to be disorganized and ineffective.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1777231421918\"><strong class=\"schema-faq-question\">What are the types of organizational structure?<\/strong> <p class=\"schema-faq-answer\">The organizational structure defines how the company is organized internally. The four most common types are:<br>\u2022 <strong>Functional structure<\/strong>organized by department (marketing, finance, HR)<br>\u2022 <strong>Divisional structure<\/strong>separated by products, markets, or regions<br>\u2022 <strong>Matrix structure<\/strong>combines functional areas with projects<br>\u2022 <strong>Network structure (or horizontal)<\/strong>more flexible, with less hierarchy and greater autonomy<br>Practical example:<br>A global company can use a country-based divisional structure, while a startup might adopt a more horizontal structure to gain agility.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the characteristics of the GPD, VBM, BSC and PDCA management models and discover how they can be used in an integrated manner.<\/p>","protected":false},"author":20,"featured_media":17357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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