

Fragmentation across strategy, execution, and governance creates structural gaps that are often underestimated. Disconnected data and parallel reporting lead to inconsistent performance insights, weakening alignment, accountability, and decision-making at the leadership level.
This session explores where fragmentation arises, its impact on execution at scale, and how integrated management approaches address these challenges.
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Fragmentation across strategy, execution, and governance creates structural gaps that are often underestimated. Disconnected data and parallel reporting lead to inconsistent performance insights, weakening alignment, accountability, and decision-making at the leadership level.
This session explores where fragmentation arises, its impact on execution at scale, and how integrated management approaches address these challenges.

David Dunning is Chairman of Corporate Project Solutions (CPS), Co-founder of DeepTeam, and Founder of the Business Integrated Governance (BIG) Community Interest Company.
He has spent over 30 years working across strategy, governance, and delivery – helping organizations improve how they connect strategic intent to actual outcomes.
David is the originator of the Business Integrated Governance (BIG) framework, which focuses on integrating decision-making across strategy, performance, risk, and change. His work addresses a common challenge: organizations don’t struggle to write strategy, but to operate it effectively.
He works with organizations, partners, and professional bodies to develop practical approaches that improve strategy execution, governance effectiveness, and decision-making at scale.

Guilherme Barbassa is a renowned consultant with over two decades of experience, having made his mark in major national and multinational organizations in Brazil and abroad. As the Founder and CEO of Actio, a company recognized for its excellence in the systematization of management models, Guilherme plays a key role in the corporate landscape.
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Iliel Yamada
Implementation Leader

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Alessandro Rodrigues
Business Performance Coordinator

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