

Companies have never had so much data available. Dashboards, reports, metrics, and analytics tools are part of the routine of practically all areas.
Still, many organizations continue to face the same challenge: transforming information into strategic direction. Having data doesn't necessarily mean knowing where to go. Information overload can generate noise, fragmented decisions, and difficulty in prioritizing what truly impacts business results.
This webinar proposes a conversation about the role of analytics in strategic management. The discussion will demonstrate how leaders can connect data, indicators, and analysis to strategy execution, preventing the organization from getting stuck solely in measurement without moving forward to consistent decisions.
The focus will be on answering a central question: Within the company, who is responsible for transforming information into strategic results?
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By Signing up, You will be automatically registered for all sessions of the Strategy & Performance Master Series.
Companies have never had so much data available. Dashboards, reports, metrics, and analytics tools are part of the routine of practically all areas.
Still, many organizations continue to face the same challenge: transforming information into strategic direction. Having data doesn't necessarily mean knowing where to go. Information overload can generate noise, fragmented decisions, and difficulty in prioritizing what truly impacts business results.
This webinar proposes a conversation about the role of analytics in strategic management. The discussion will demonstrate how leaders can connect data, indicators, and analysis to strategy execution, preventing the organization from getting stuck solely in measurement without moving forward to consistent decisions.
The focus will be on answering a central question: Within the company, who is responsible for transforming information into strategic results?

Guilherme Barbassa is a renowned consultant with over two decades of experience, having excelled in large national and multinational organizations in Brazil and abroad. As Founder and CEO of Actio, a company recognized for its excellence in systematizing management models, Guilherme plays a fundamental role in the corporate landscape.

With 25 years of journey at Falconi, the speaker has solid experience in strategic management, operational excellence, and performance transformation in large organizations in Latin America and Europe.
Served as a Master Black Belt for Falconi for 13 years, responsible for training Green Belts and Black Belts at companies such as ArcelorMittal, Whirlpool, Goodyear, Suzano, Rhodia, and Pilkington, among others.
Throughout [his/her/their] career, [he/she/they] led routine management projects—focusing on process standardization and stabilization—and management by guidelines, involving the definition, cascading, planning, and achievement of annual strategic goals.
Your experience includes projects in various industrial segments, working with companies such as:
• Arca Continental (Coca-Cola distributor in Peru)
Genomma Lab (Mexico) – Personal Care
Ingenio Pantaleón (Guatemala) – sugar and alcohol sector
• ENCE Pulp (Spain) – kraft pulp
VALE - steelmaking
PRIO (Petrorio) – oil and gas
Alpargatas – footwear

Graduated in Electrical Engineering from UFMG and with an MBA in Finance from UFS. Management Consultant for over 20 years, having worked on projects for various clients in the consumer goods retail, services, industry, financial sector, logistics, agribusiness, and public sector segments.
Has extensive experience in leading teams and conducting projects, always with the aim of improving results, enhancing processes, and increasing organizational profitability, by implementing solutions such as Strategy, Goal Deployment, Process Reorganization, and Routine Management.
All of our power plants here in the USA and Canada work with Actio | Strategic Management. The system is adapted to our methodology and we have a very high level of satisfaction, an average of between 8 and 9.
Iliel Yamada
Implementation Leader

The ACTIO software empowers you to achieve results. Through it, we can focus on identifying recurring problems that hinder the achievement of goals and finding solutions.
Alessandro Rodrigues
Business Performance Coordinator

By Signing up, You will be automatically registered for all sessions of the Strategy & Performance Master Series.
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